DENVER, CO U.S. — New Age Beverage Corporation, the Colorado-based organic and natural beverage company, has announced the rollout of its Marley Cold Brew Coffee to major retail and distribution partners nationally with major retail partners in the East, Southwest and Midwest parts of the country including distribution with a prominent national convenience chain.
Marley Cold Brew is the latest addition to a completely reengineered Marley portfolio.
All-new Marley brand identity expanding into major grocery and convenience stores nationally.
Marley Cold Brew, made with authentic Jamaican Coffee, has a consumer preferred taste vs. other more acidic and bitter cold brews, says the company, and has 50% fewer calories than other Cold Brews
Jay Barrow, Chief Brand Officer at New Age commented, “The rollout of Marley Cold Brew is a huge benchmark in what has become a complete transformation of the Marley brand since its acquisition last year. The brand is now completely rebuilt with an identity and iconography that resonates with the more than 70 million loyal Marley Facebook followers. The talent and capabilities behind the Marley brand are extensive, and this is only the beginning of what will become a very impactful brand-building campaign.”
From 2015 to 2017, RTD Cold Brew Coffee grew 460% representing a significant opportunity for the Marley brand, given its relevance and equity already established in the coffee space. Similar to other brands in the New Age portfolio, Marley Cold Brew Coffee is a healthy alternative to other cold brew brands.
Marley Cold Brew has 50% lower sugar than many other Cold Brews and the lowest total calories of any major Cold Brew. Of the 83% of adults who drink coffee at home, over half of them consume it in the form of bottles or cans. Brewed with authentic Jamaican Coffee, the Marley Cold Brew blend has a preferred flavor profile with low acidity and no bitterness. Created with an industry-leading 18 month shelf life and requiring no refrigeration, Marley Cold Brew is developing a strong presence in ambient beverage sections, in dedicated off-the-shelf elegant wood displays, as well as in refrigerated sets.
Brent Willis, Chief Executive Officer noted, “We recently financed the Company to be able to produce these new products just to keep up with growing demand. We are excited to see the response from retailers, distributors, and consumers on the new initiatives. We acquired the Marley beverage portfolio with a clear vision, and it’s exciting to see our investment pay off with the revenue growth opportunities we always knew were there. We are finalizing our permanent financing now that remains on track to be completed in July, and this will enable us to further and fully invest behind the Marley Brands and the rest of the healthieralternatives within the New Age portfolio.”
