SAN DIEGO, USA – Breakthrough Coffee is proud to announce its latest philanthropic effort, “One Cup Can Lead to a CURE,” a campaign in partnership with CureScience Institute. This campaign, running from October 22, 2024, to January 22, 2025, aims to raise $50,000 to support research in cancer, neurological diseases, and immune dysfunction. 100% of profits from special edition coffee blends will go directly towards CureScience’s mission to transform hope into cures.
Arun Verma, Breakthrough Coffee’s founder and a brain tumor survivor, launched the company to combine his love of coffee with a commitment to supporting life-saving research. “Every cup of our premium, sustainably sourced coffee will help fund vital research for patients facing serious diseases,” Verma shared. By partnering with CureScience, Breakthrough Coffee hopes to make a significant impact in the fight against cancer and other critical conditions.
The campaign features premium, seasonal coffee blends, with proceeds supporting research into personalized treatments for cancer, neurological diseases, and immune dysfunction. CureScience Institute’s innovative research has already helped 173 cancer patients through its Bioinformatic Services, and the organization aims to expand personalized treatments to even more patients in need.
According to Dr. Jaya Mini Gill, Executive Director of CureScience, this partnership will help fund CureScience’s Four Centers of Excellence, which focus on providing personalized solutions for Patients in Need. “Arun Verma’s journey as a survivor and entrepreneur brings us closer to achieving our vision of turning hope into cures,” said Gill.
Contributors to the campaign can earn exclusive perks based on donation levels:
- Bronze Donor ($50): Special edition coffee blend, personalized thank-you video, and social media shout-out.
- Silver Donor ($100): Upgraded blend, digital recipe book, thank-you video, and inclusion in the CureScience Digital Honor Roll.
- Gold Donor ($250): Premium blend, virtual tour of CureScience’s facility, thank-you video, and recognition in the Donor Spotlight.
“We are excited to partner with CureScience on this mission. Each cup brings us closer to cures for devastating diseases,” Verma added. We encourage everyone to contribute to this impactful cause and spread the word to make a difference. Your support and donations directly fund research that offers hope to patients in need. For media inquiries or to schedule an interview, contact Shani Balbuena, Marketing Manager at CureScience Institute, at ops@curescience.org.
Founded by Arun Verma, Breakthrough Coffee is a non-profit that directs all proceeds from its coffee sales to support cancer research.
About CureScience Institute: A non-profit focused on accelerating personalized solutions for cancer, neurological diseases, and immune dysfunction, aiming to help 1 million patients through the Four Centers of Excellence.
Campaign Link: https://breakthroughcoffee.com/products/curescience-research-campaign
