NEW YORK, New York, USA – Today, New York Magazine announced a new partnership with the renowned Australian coffee roaster and café lifestyle brand all about human connection, Bluestone Lane, an expansion of New York’s exclusive offerings to subscribers.
The collaboration, New York’s first with a food-and-beverage retailer, will allow New York subscribers to redeem a $15 credit to Bluestone Lane, available on the retailer’s app, and an entry to win a year of free Bluestone Lane coffee grounds delivered to their homes.
Bluestone Lane’s customers, known as “Lane Locals,” will also have the opportunity to receive a free three-month digital subscription to New York Magazine, which will be redeemable in-store until November 23, 2023, allowing them to access the influential coverage from five of New York’s verticals: The Cut, Intelligencer, Vulture, Curbed, and Grub Street. Lane Locals will also receive a free copy of New York’s recent double-flip-cover “Fall Fashion” issue, available in select stores.
“We’re thrilled to kick off our partnership with Bluestone Lane and offer our subscribers premium coffee and food choices at all their locations across the country,” said Manny Getachew, vice-president and general manager at New York Magazine.“We’re just as excited to provide Bluestone Lane customers the perfect companion to their coffee with trial subscriptions to New York. We’re looking forward to further working with the team at Bluestone Lane this year and beyond.”
“We are delighted to collaborate with New York Magazine for this exciting fall partnership. Similar to Bluestone Lane, New York is dedicated to human connection, making its readers feel like locals and bringing them daily escapes, all important aspects of our brand,” said Nick Stone, founder and CEO of Bluestone Lane. “We hope that when Bluestone Lane locals take their coffee breaks this fall, they’ll immerse themselves in the world of New York Magazine and vice versa.”
The partnership launch coincides with the release of New York’s new “Power Issue,” which will be available in Bluestone Lanes stores later in the week.
About New York Magazine
New York Magazine obsessively chronicles the ideas, people, and cultural events that are forever reshaping our world. Part of Vox Media since November 2019, the beloved and influential New York brands include the groundbreaking magazine New York, which is published biweekly in print, and six thriving verticals: Intelligencer, delivering national news and sharp commentary on politics, business, technology, and media; the Cut, covering style, self, culture, and power; Vulture, the premier site for culture news, criticism, and service; the Strategist, dedicated to shopping the internet smartly; Curbed, covering cities and city life; and Grub Street, home to food news and authoritative restaurant criticism.
About Bluestone Lane
Bluestone Lane is a New York–born Australian lifestyle and hospitality brand that currently operates 60-plus premium coffee shops and cafés across the United States. The award-winning specialty coffee roaster was named as one of Inc. 5000’s fastest-growing private companies based in NYC. Bluestone Lane has enjoyed rapid adoption from consumers looking for superior coffee with an elevated experience and healthier menu options. The brand is leading the movement to modernize U.S. coffee culture with its emphasis on the quality of its coffee and menu items and a hyperfocus on offering a world-class hospitality experience to serve its locals, not customers. Nick Stone, a native of Melbourne, founded Bluestone Lane to infuse a personal connection to the American café experience, making it feel more like a personalized daily ritual and less like a transaction. Bluestone Lane also offers a broad suite of Consumer Packaged Goods (CPG), whole bean coffee, compostable espresso coffee pods, teas, cold-pressed juices, and bakery items. Visit us at www.bluestonelane.com and on Instagram.
