PORT WASHINGTON, N.Y., USA – Thursday, August 1st is DOGust 1ST the official birthday for all rescue dogs – and North Shore Animal League America, along with presenting sponsor Scooter’s Coffee, is encouraging animal lovers across the country and around the globe to join in celebrating the meaning and joy our adopted animals bring to our lives.
The actual birthdates for most rescued dogs are unknown, so Animal League America created DOGust 1st to celebrate rescues (those already adopted and those awaiting loving homes.) Since 2008, these “Mutt-i-grees” have had this day designated in their honor as a thank you for the powerful difference they make in our lives.
This year, Scooter’s Coffee is the presenting sponsor of DOGust 1st. North Shore Animal League America and Scooter’s Coffee will be helping shelter partners across the country with adoption events, promotions, and opportunities to win funding grants to help continue their life-saving work.
Scooter’s Coffee has also created a Birthday PAWty menu of drinks in honor of DOGust 1st, and 10% of proceeds from the sales of these three specialty beverages during the month of August will be donated to North Shore Animal League America.
The Birthday PAWty Latte features world-class espresso paired with vanilla and white mocha flavors to provide that classic birthday cake flavor. The Birthday PAWty Smoothie features the same birthday cake flavor blended with our delicious smoothie base and ice for a blended birthday treat! Finally, the Birthday PAWty Infusion powered by SCOOOT! Energy™ brings tropical and vanilla flavors together for a sweet and creamy take on our energy infusions. These drinks come topped with either whipped cream or vanilla cold foam and finished with festive rainbow sprinkles to really get the PAWty started!
In addition, customers will have the opportunity to make donations to Animal League America directly through more than 800 Scooter’s Coffee locations nationwide. Select locations will host birthday PAWty celebrations on DOGust 1sdt, inviting customers to Scoot On Around™ with their furry friends for a pup cup and a celebration.
Additionally, thousands of shelters, rescue groups, influencers, organizations, and animal lovers nationwide and globally observe DOGust 1st. By encouraging adoption specials, birthday themed activities, and local media opportunities, the hope is even more rescue dogs will find loving, responsible homes.
To find a participating DOGust 1st shelter partner and Scooter’s Coffee location near you, visit www.animalleague.org/dogust1st.
