VISTA, California, U.S. – NuZee, Inc. (“NuZee” or “the Company”) announced today that it has entered into a 50/50 joint venture agreement with Industrias Marino, S.A. de C.V. (“El Marino”) under which the companies will collaborate to integrate NuZee’s single serve pour over coffee pouches into El Marino’s brand portfolio and introduce the delivery system to El Marino’s customer base.
The agreement is for a period of one year and renews automatically unless terminated by either party.
El Marino, based in Mazatlan, Mexico, is a leading manufacturer and marketer of coffee, tea and related products with dozens of related brands that are sold across Mexico.
“This agreement with El Marino allows NuZee to expand our geographic footprint beyond the United States and Asia to Mexico, Central America and South America,” said Masa Higsahida, Chief Executive Officer of NuZee. “At the same time, El Marino will have the opportunity to expand its market presence by selling its well-known brands of coffee in NuZee’s unique single serve, pour over format.”
“We believe this agreement with NuZee will provide promising prospects for new retail growth and expansion,” said Arturo Lizarraga Mercado, Director General of El Marino. “Coffee Blenders’ single serve pour over coffee offers a unique new way for our customers to enjoy coffee and tea in their homes, at work or on the go without a brewer.”
