Monday 17 February 2025
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Oatly and Nespresso unveil Oatly Barista Edition Coffee

From Paris, London, New York to Shanghai, Nespresso’s Oatly Barista Edition coffee is set to officially launch on January 28 and will be available in more than 15 countries – including Canada, UK, US, China and Australia. The blend will be available to buy through Nespresso’s official channels, online and in Nespresso boutiques around the world for a limited period

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TORONTO, Canada – Nespresso has teamed up with Oatly – the world’s original and largest oat drink brand – to create a limited-edition coffee made for oat drink lovers. Nespresso’s Oatly Barista Edition Coffee, with its rich and biscuity notes, is the perfect pairing with Oatly’s oat drink and made exclusively for Nespresso Vertuo coffee machines.

Creamy, biscuity and indulgent, coffee experts at Nespresso and Oatly co-created the Oatly Barista Edition coffee – blending, roasting and grinding some of the best coffee beans to harmonize with the natural sweetness of oats. When paired with Oatly, the blend displays strong cereal and sweet aromatics, complemented by a smooth texture, low bitterness, and light body.

Consumers are increasingly turning to alternatives to cow’s milk for taste, ethical, environmental or dietary considerations, and oat is proving one of the most popular choices available. One in two American and European consumers now use plant-based milks, as well as two-thirds of all consumers in the Asia-Pacific and Latin American region1.

Karsten Ranitzsch, Global Head of Coffee, said: “At Nespresso we’re all about taste and we’re on a mission to make sure that every coffee lover out there can create their own perfect cup, just the way they like it. We know more and more people are reaching for plant-based drinks when preparing their favorite coffee recipe which is why we are thrilled about our partnership with Oatly.

Bringing our two like-minded brands and expertise together has allowed us to craft an unforgettable new coffee blend. It’s the perfect way to have coffee just the way you like it….as long as you enjoy it paired it with Oatly!”

Toby Weedon, Barista Development Director at Oatly, said: “Thanks to its neutral taste, Oatly Barista Edition brings out the best flavor in coffee. It’s why it is used by professional baristas and embraced by coffee enthusiasts all over the world. We’re delighted to have worked with the experts at Nespresso to finally bring to market a coffee capsule that was tried and tested especially for the millions of oat drink lovers out there. We hope this global collaboration with Nespresso will spark curiosity in more people to find out for themselves why so many choose it in their coffee.”

From Paris, London, New York to Shanghai, Nespresso’s Oatly Barista Edition coffee is set to officially launch on January 28 and will be available in more than 15 countries – including Canada, UK, US, China and Australia. The blend will be available to buy through Nespresso’s official channels, online and in Nespresso boutiques around the world for a limited period.

Available in all boutiques, Canadians will be able to experience Oatly for coffee tastings as an alternative milk option that pairs perfectly with Oatly Barista Edition coffee. Consumers will also have the opportunity to purchase the co-created Oatly Barista Edition coffee, compatible with Nespresso’s Vertuo technology, sold for $1.50 CAD per capsule.

From January 28 to February 28, Nespresso will also be executing immersive takeovers at selected boutiques across the country including the Montreal Eaton Centre, Union Station, Metrotown and Chinook flagships.

CIMBALI

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