MALMÖ, Sweden – Oatly Group AB, the world’s original and largest oatmilk company, kicked off a marketing partnership with global fitness brand Barry’s today, bringing the Company’s new Unsweetened Oatmilk to Fuel Bar menus in Barry’s studios nationwide. Barry’s Fuel Bars provide clients with pre-and-post workout shakes that aid in their fitness goals and recovery.
Beginning today, March 18, and running through April 22, Oatly is available at 40 Barry’s locations throughout the US, marking the first oatmilk option available at the premium workout studio’s Fuel Bar. Highlighting one of Oatly’s newest innovations, Oatly Unsweetened oatmilk is featured in a signature post-workout shake on Fuel Bar menus, fittingly called, “That Shake with Oatly In It.”
Using a brand-new proprietary oat base specially developed to deliver 0g of sugar and just 40 calories per serving, Oatly Unsweetened is a delightfully light and smooth addition to this limited-edition shake, or any other delicious Fuel Bar smoothie that clients may choose.
The new Oatly Unsweetened oatmilk is formulated to check nutritional boxes while still delivering the same amazing taste consumers know and love from the brand. It is also low in saturated fat and is a good source of calcium, riboflavin, and vitamins B12 and D.
“Our new Oatly Unsweetened oatmilk was developed with a lot of applications in mind, but it’s truly a standout for enhancing great smoothie recipes,” said Emily Keeney, Brand Director at Oatly North America. “We can’t think of a better partner than Barry’s to help highlight the product’s versatility and great taste to a community that values wellness and is always open to game-changing innovations. Our hope is that Oatly gets to play a small, but delicious part of Barry’s members’ post-workout routine for the next month.”
As part of the partnership, Barry’s clients are also invited to join weekly themed Oatly classes available at all US studios each Monday that are sure to both entertain and motivate. Each class attendee is rewarded with a complimentary, post-workout smoothie.
“We are very thoughtful in selecting clean ingredients for the Fuel Bar that will aid in recovery nutrition as it’s greatly important for maintaining muscle strength and function. Oatly is the perfect addition to the Fuel Bar family for this reason,” said Vicky Land, SVP of Brand at Barry’s.
All Oatly oatmilks produced in the US are free of the nine major allergens and vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified and Kosher Certified. Oatly Unsweetened is now available at major US grocery stores and recently joined Oatly’s existing US lineup of non-dairy milk alternatives, including Oatly Original, Full Fat, Low Fat, Chocolate, Super Basic and Barista Edition oatmilks, all of which have the same creamy taste, frothy feel, and functionality as cow’s milk, while generally having a lower environmental impact[¹.
¹ Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992.
