BOSTON, U.S. – Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today introduces Ocean Spray Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee. With its nearly 90-year old, iconic Ocean Spray® brand, the cooperative is relentlessly driving innovation to accelerate Ocean Spray’s evolution toward health and wellness.
The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks yet another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.
Ocean Spray® Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100% Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition,Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.
“Consumers are looking for natural ways to increase their energy, and Ocean Spray® Brew provides an option to reap other health benefits while having their caffeine. We’re bringing together the benefits of both health and energy in a delicious and innovative way,” said Rizal Hamdallah, Chief Global Innovation Officer at Ocean Spray. “Brew is another example of Ocean Spray’s commitment to accelerate innovation and focus on building a health and wellness portfolio as part of our farmer-owned cooperative’s transformation.”
Ocean Spray® Brew will be on-shelf nationwide this month in Target, Stop & Shop, Shaw’s, Albertsons, Vons, and Safeway, and will continue to expand to more stores throughout the year.
