PROVIDENCE, RI and LIVERPOOL, UK – Olam Specialty Coffee (OSC) has announced a rebranding of the company, including a new name and logo. OSC is now Covoya. The new identity embodies the core values of the business, focusing on relationships, collaborative journeys, and shared stories to generate thrive-equity and a sustainable future throughout the coffee supply chain for producers, roasters, and the communities that shape their success.
Commenting on the new name, Managing Director for Covoya Specialty Coffee in the United States, Rob Stephen, said, “Covoya combines the idea of collaboration, which is the cornerstone of our business, and voyage, which speaks not only to the story behind every cup of coffee, but coffee journeys of every kind. Coffee is always a collaborative voyage.”
Phil Schluter, Managing Director for Covoya Specialty Coffee in Europe added, “It was very important to us that our new brand capture what we value most in coffee, which is relationships—both at origin and in the consuming countries we serve around the world. At the same time, we wanted our name to evoke a sense of adventure and remind us of the challenges and discoveries which keep us motivated every day.”
“Although we’ve gone through a process formally known as “rebranding,” it felt to us more like reconnecting with core values that we understand as our highest priorities and the touchstones behind every decision and direction, writes the company on its blog.
“We are reminded that relationships are not simply important, they are critical; stories, both the telling and the listening, are fundamental to this business; and journeys of every kind permeate coffee.”
First established in 2013, Covoya is an importer of specialty green coffee from over 30 coffee origins with U.S. offices in California and Rhode Island and an office serving Europe in Liverpool, U.K.
About Covoya
Covoya shares a significant presence at origin and supply chain expertise with its parent, olam food ingredients (ofi) – focusing on relationships, collaborative journeys, and shared stories to generate a sustainable future throughout the coffee supply chain for producers, roasters, and the communities that shape their success.
