LONDON, UK – New research in the UK, commissioned by Costa Coffee, reveals that nearly a third of singles are more inclined to ‘like’ a dating profile if it mentions a love of tea. Over a third (33%) of respondents also said they would choose a cup of well brewed tea over a bouquet of flowers as a romantic gesture, with nearly half (46%) saying their ideal first date is a well-brewed cup of tea and a walk.
The survey showed that a love of tea plays an important role in not only who we choose to date, but also once we are in a relationship. While 64% of couples are confident they know exactly how their partner takes their tea, an eyebrow-raising 24% admit they lack confidence in making a brew for their partner.
And when it comes to tea-related turn-off’s, serving a cup that’s too weak is 31% of respondent’s ultimate faux pas.
Beyond romance, tea is an everyday essential. The survey showed that we drink on average three cups a day – with morning tea remaining a staple as 40% enjoy their first cup at the start of the day.
But tea is not just a home comfort – 31% enjoy tea whilst travelling by train, 27% while out walking, 18% grab a cup from petrol stations, and 15% make sure they have a cup of tea for car rides.
With tea now available in selected Costa Express machines nationwide, tea lovers can enjoy a freshly brewed cup whilst they are out and about.
“We know how much our customers value a great cup of coffee, and the same goes for tea – it’s more than just a beverage; it’s part of our daily rituals and even our relationships,” said Andrew Miller, Express and Corporate Sales Director at Costa Coffee.
“Not only do our Costa Express machines deliver high-quality crafted coffees like Latte, Cappuccino and Americano, but our customers can now order tea from over 7,000 Costa Express machines. Whether you take it with milk, a touch of sugar, or like it brewed just right, Costa Express provides a quick and convenient way to enjoy the perfect cup – wherever life—and love—takes you.”
Tea is now available at over 7,000 Costa Express machines nationwide.
