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Saturday 23 November 2024
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McDonald’s temporarily removes espresso drinks from some U.S. menus because of safety issues, faulty component in its machines

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McDonald's
McDonald's logo

MILAN – No espressos, cappuccinos, lattes and macchiatos at possibly thousands of McDonald’s restaurants in the US because of a safety issue with its Melitta espresso equipments. The German-based manufacturer informed restaurant owners on Monday that it was investigating a defect in a component of its CT8 coffee makers that could allow steam to escape and damage the part.

It urged McDonald’s to stop using the machines for up to three weeks while it looks into the issue and inspects the machines.

The problem was first reported by the Wall Street Journal on Tuesday. This was later confirmed by McDonald’s itself.

“We have moved quickly to decommission these machines in McDonald’s restaurants and are staying in contact with our supplier to resolve the issue,” McDonald’s said in a statement on Wednesday.

The chain said it is still investigating the scope of the incident but, in the meantime, espresso-based beverages like lattes and cappuccinos will be unavailable in affected markets.

“Melitta Professional Coffee Solution, to proactively ensure safety, has recommended a temporary stop use for the affected customers of the Melitta CT8 Espresso Machine. We are investigating the two impacted machines. Our intent is to determine the root cause and provide a remediation plan that allows us to move forward,” a Melitta spokesperson said in a statement.

The temporary stop only affects espresso-based drinks, while iced and hot brewed coffee are not affected and remain for sale, the fast food chain confirmed.

Coffee sales are a significant part of McDonald’s earnings, with 8 million cups served every day in its 14,000 restaurants across the U.S.

During McDonald’s Investor Day event last year, Jo Sempels, president of International Developmental Licensed Markets, called coffee a “very attractive category” because of its growth, as well as its high profitability and consumer habituation.

Last year, the company also launched a spin-off called CosMc’s focusing on speciality coffee.

 

EUDR: Council reconfirms its agreement to extend the application timeline, while coffee futures rally again

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EUDR
The European Council logo

BRUSSELS, Belgium – Yesterday, the Council firmly reiterated its support to the proposed targeted amendment of the EU deforestation regulation (EUDR), postponing its date of application by 12 months. The Council considers that this is the best way forward to ensure legal certainty for all stakeholders. It should be recalled that the proposal of the Commission needs to be adopted, signed and published in the Official Journal before 30 December 2024.

This postponement will allow third countries, member states, operators and traders to be fully prepared in their due diligence obligations, which is to ensure that certain commodities and products sold in the EU or exported from the EU are deforestation-free.

This includes products made from cattle, wood, cocoa, soy, palm oil, coffee, rubber, and some of their derived products.

EUDR: More time given to better prepare for implementation

The deforestation regulation has already been in force since 29 June 2023 and its provisions are to be applied from 30 December 2024. The Council agreed to the Commission’s proposal to postpone the application date of the EUDR by one year.

This would give legal certainty, predictability and sufficient time for a smooth and effective implementation of the rules, including fully establishing due diligence systems covering all relevant commodities and products. These due diligence systems include identifying deforestation risks in supply chains as well as monitoring and reporting measures to prove compliance with EU rules.

EUDR: Keeping the deforestation-free objective

The targeted amendment will not affect the substance of the already existing rules, which is to minimise the EU’s contribution to deforestation and forest degradation worldwide, by only allowing placing on the EU market, or exporting from the EU, deforestation-free products. Deforestation-free products are products that have been produced on land not subject to deforestation or forest degradation after 31 December 2020.

Next steps

The Council will now inform the European Parliament of this position with a view to start negotiations. The aim is to have the regulation formally adopted by both co-legislators and published in the Official Journal of the EU so that it can enter into force by the end of the year.

Coffee futures prices rallied yesterday

Meanwhile, coffee futures markets experienced a strong rebound in prices yesterday. ICE Arabica March contract gained 1,120 points (+4%) hitting to a new 13-year high of 292.50 cents. In London, the contract for January delivery of Ice Robusta appreciated 3.1 percent (+$142) to close at $4,798, its highest level since mid-October.

Kicking Horse Coffee launches its first campaign

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Kicking Horse Coffee
Kicking Horse Coffee logo

TURIN, Italy – Irreverent, ironic, out of the box: the first Kicking Horse Coffee campaign fully reflects the spirit of the brand, which has been part of our Group since 2017. A video bursting with the energy of great coffee and striking payoffs inspired by the campaign title “Kickstart Your Heart”: the North American organic coffee leader is back with its unmistakable mix of humour and compelling stories.

The video opens with a melancholic scene: a rather glum donkey is looking at some elegant stallions who are galloping free outside the stable where he’s confined to a monotonous and repetitive life.

Suddenly, his eyes fall on a glint of chrome: an old motorbike abandoned in a corner. The engine roars, there’s an explosion of music, and a split-second later the donkey zooms out of the stable, leaving the stallions dumbfounded in his dust as he races down the valley in search of adventure.

The campaign on air in Canada and the US has an energy and enthusiasm that captivates consumers. With its irreverent tone, the video captures the enthusiasm associated with a great cup of coffee.

It gives a nod to the idea of seizing the moment and living life to the fullest, telling the story of the brand’s anti-conformist spirit.

“Kickstart Your Heart is a love letter to everything Kicking Horse Coffee is”, said Lori Hatcher-Hillier, Chief Marketing Officer at Kicking Horse Coffee. “After years of perfecting our craft, we’re ready to share our story through our first major brand campaign.

Our new platform ties together our values, our origins, and our commitment to quality, bringing them to life in a way that matters. Never half-assed”.

Reborn Coffee provides third quarter 2024 corporate update and financial results

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Reborn Coffee
Reborn Coffee logo

BREA, Calif., USA – Reborn Coffee Inc., a leader in the specialty coffee industry, has reported its financial and operational results for the third quarter ended September 30, 2024. Despite higher food costs, in the nine months ending September 30, 2024, revenue was steady at $4.1 million as compared to the same period revenue in 2023. Company-operated store gross margins for nine months ended September 30, 2024, increased to 72% compared to 68% for the same period in 2023.

The company ended Q3’24 with 12 open locations, with one location in development. Q3’24 wholesale and online sales grew 432% to $140,407 from $26,401 in Q3’23.

Q3 2024 and Subsequent Events

  • Acquired a 58% stake in Bbang Ssaem Bakery, one of Korea’s most iconic bakery brands with an estimated $7 million trailing twelve months revenue through November, 2024, serving as a launchpad for Reborn Coffee’s entry into the South Korean franchise market and deliver premium coffee and bakery experiences to new locations.
  • Landmark distribution agreement through Bbang Ssaem Bakery F&B will bring Reborn’s preservative-free, signature baked goods to approximately 8,000 stores of a major coffee chain across South Korea.
  • Strategic joint venture with Gaingan Humantech Co. LTD to open three new Reborn Coffee locations in Bangkok, Thailand.
  • Announced a significant expansion into the China market through a strategic Master License Agreement with Chengdu Octaday Entertainment Group, facilitated by Reborn China, to establish premier locations in Chengdu, the capital of the Sichuan Province.
  • Closed a Master License Agreement (“MLA”) with Shenyang Yongsheng Seven Stars Tourism Development Co. that will establish Reborn Coffee premier locations in Shenyang, the capital of Liaoning Province. The Shenyang flagship store will, with its all-encompassing brand center, lays the foundation for a broader expansion across China.
  • Strategic joint venture with China’s AI company Penglai Data Store to Lead and develop master franchises in China, Hong Kong and Macao.
  • Set to launch new cold brew Fruit Infused, including the Miami Passion blend, nationwide, capturing U.S. demand for premium ready-to-drink options as the brand builds on its success.
  • Introduced new innovative, IF Design Award-winning patented coffeeware for global distribution, starting with the highly anticipated Reborn Tumbler.

Anticipated Milestones

  • Expand more rapidly across South Korea, leveraging Bbang Ssaem Bakery ‘s established presence in the Korean market and a new franchise initiative.
  • Capture notable share of the growing RTD coffee segment with the nationwide rollout of Cold Brew line.
  • Open three new Reborn Coffee locations in Bangkok, Thailand, including a flagship location at One Bangkok, a landmark mixed-use development.
  • Establish flagship store in the iconic New Century Global Center, located in Chengdu, the capital of Sichuan Province.
  • Global rollout of patented coffeeware, targeting key markets, including the U.S., China, and Southeast Asia.
  • Establish locations in Shenyang, the capital of Liaoning Province, including a flagship store.
  • Incorporating advanced AI technology into new franchises in the China region, followed by the United States.
  • Establish flagship in Dubai, UAE and 20 more stores across the UAE, plus a distribution center for the Middle East, and roasting and warehouse facilities.
  • Establish flagship store in Guangzhou, China, followed by additional locations in Shanghai and Shenzhen.

Reborn Coffee Inc.: Third Quarter 2024 Financial Results

Revenues were $1.3 million for the three months ended September 30, 2024, compared to $1.5 million for the comparable period in 2023, representing a decrease of 17%. The decrease in sales for the period was primarily due to the closure of underperforming stores. For the nine months ended September 30, 2024, revenues were $4.1 million, compared to $4.2 million in the prior year period, a decrease of 8%.

Company-operated store gross profit was $0.7 million for the three-month period ended September 30, 2024, compared to $1.0 million for the comparable period in 2023. Q3’24 company-operated store gross margins decreased to 61% compared to 70% for the same period in 2023.

Wholesale and online revenue for the third quarter of 2024 was $140,407, an increase of 432% from $26,401 in the third quarter of 2023.

Total operating costs and expenses for the three-month period ended September 30, 2024, were $2.0 million compared to $2.2 million for the comparable period in 2023.

Net loss for the third quarter of 2024 was $0.7 million, compared to a net loss of $0.7 million for the third quarter of 2023.

Net cash used in operating activities for the nine months ended September 30, 2024, was $3.3 million, compared to $3.0 million for the nine months ended September 30, 2023.

Cash and cash equivalents totaled $0.1 million as of September 30, 2024, compared to $0.2 million as of December 31, 2023.

PKN launches New JOY Barista Pecanmilk

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PKN logo

AUSTIN, TEXAS, USA – PKN, a leading innovator in plant-based beverages and the first company to bring a pecanmilk to market, is thrilled to announce the launch of its latest pecanmilk product, PKN JOY™ Barista. This addition to the product line offers a delightful, nostalgic experience with a subtle taste of roasted pecans and buttery texture, and when frothed, creates perfect foamability.

“We’ve partnered with leading baristas to craft a plant-based creamer that truly replaces dairy with its taste and with its dedication to sustainable practices. PKN JOY™ Barista is a luxurious and delicious addition to the morning coffee and has an ideal consistency for those wanting that frothy smooth micro-foam in lattes and cappuccinos,” said Laura Shenkar, CEO, founder and inventor of PKN.

“Pecanmilk is a sustainable alternative milk option, and the PKN JOY™ Barista elevates the morning experience without harming the environment. We make our pecanmilk because pecans are the only commercial tree nut indigenous to the US, and we believe consumers will continue to appreciate both the taste and the values behind our products.”

Made from sustainably sourced, upcycled pecans, PKN’s new JOY™ Barista Pecanmilk offers a unique taste and delivers numerous health benefits. Pecans are one of the top nut sources of flavonoids, powerful antioxidants that can help reduce inflammation.

They also provide a healthy dose of ALA Omega-3 fatty acids, which has a favorable impact on total cholesterol, LDL cholesterol, HDL cholesterol, and triglycerides, and significantly reduces insulin resistance. Pecans are also rich in polyphenols, manganese, mono- and poly-unsaturated fats, monounsaturated fat, and fiber, and are naturally low in sugar and sodium.

PKN products are keto-friendly, gluten-free, vegan, non-GMO, kosher, dairy-free, and certified by the Upcycledtm Food Association.

PKN and its Barista products are dedicated to eliminating waste in the pecan industry and fostering sustainability while supporting American farmers and regenerative farming practices. All PKN products, including the Barista line, are now available for purchase on PKN’s website and on shelves at select retail locations nationwide.

&BACK COFFEE wins “Innovative Achievement of the Year” Award

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&BACK COFFEE award
Roxanne Joyal, Founder and CEO of &BACK COFFEE, receiving the Coffee Association of Canada’s (CAC) Innovative Achievement of the Year Award from Robert Carter, President of the CAC and Solange Ackrill, Vice Chair of the CAC’s Board of Directors (photo provided)

TORONTO, ONTARIO, Canada – &BACK COFFEE, a Certified Women-Owned and B Corp business redefining coffee as a force for good, has been awarded the Innovative Achievement of the Year Award from the Coffee Association of Canada. This award recognizes &BACK COFFEE’s transformative contributions to sustainability, women’s empowerment, and community impact in the Canadian coffee industry.

Empowering women is at the heart of &BACK COFFEE – supporting women coffee farmers from bean-to-cup-&BACK – through responsible sourcing and reinvesting in women farmers and their communities. At &BACK COFFEE, brewing change goes beyond coffee; it is about creating a regenerative economic flywheel that empowers women, builds sustainable communities, and promotes responsible consumption.

“This recognition from the Coffee Association of Canada underscores the power of a responsibly created coffee through the entire value chain as a force to create profound and sustainable change for both people and the planet,” said Roxanne Joyal, Founder and CEO of &BACK COFFEE.

“At &BACK COFFEE, we are committed to helping bring purpose into businesses across North America. By choosing to serve &BACK COFFEE, we help companies meet sustainability goals, diverse supplier commitments and green procurement objectives, all while offering a premium coffee experience that uplifts women coffee farmers and their communities. Receiving the Innovation of the Year Award inspires us to keep pushing boundaries to redefine the coffee industry as a vehicle to drive meaningful impact.”

&BACK COFFEE received the Innovative Achievement of the Year Award at the Coffee Association of Canada’s annual conference, themed Coffee Unites, on November 14, 2024. Robert Carter, President of the Coffee Association of Canada, praised &BACK COFFEE’s commitment to purpose-driven impact when presenting the award. “The Innovative Achievement of the Year Award recognizes a company, product or service that will positively benefit the future of coffee,” said Robert Carter. “&BACK COFFEE exemplifies purpose-driven impact with its three-pronged model—responsibly sourced coffee, environmental stewardship, and giving back. Through its innovative approach to positively impact the coffee industry, &BACK COFFEE embodies what it means to make a difference with every cup.”

Made from 100 percent Arabica beans and roasted locally in Ontario, Canada, &BACK COFFEE is a premium, responsibly sourced coffee from Fairtrade and Rainforest Alliance Certified cooperatives in East Africa and Latin America. In partnership with Fairtrade, &BACK COFFEE works with representatives on the ground to identify and work with coffee cooperatives that prioritize the inclusion of women coffee farmers. By working directly with these women-led cooperatives, &BACK COFFEE ensures that women coffee farmers receive fair wages and have access to resources that support their economic empowerment. By empowering women farmers with economic opportunity, &BACK COFFEE promotes gender equity in a typically male-dominated industry and supports sustainable community growth due to the powerful multiplier effect – that women reinvest 90 percent of their earnings into their families, households, and communities.

Through its ImpactQRC platform, featured on all packaging and merchandising, &BACK COFFEE connects coffee consumers directly to the farmers and stories behind their cup of coffee. This purpose-driven innovative platform offers engaging content, such as stories from women farmers, updates from the field and impact reports, to educate consumers on responsibly sourced products and highlight the positive impact made by their choice of coffee.

&BACK COFFEE is deeply committed to environmental sustainability. The company uses Omnidegradable® packaging, which breaks down faster than traditional plastic, reducing its environmental impact. &BACK COFFEE is also Climate Neutral certified, measuring and offsetting its annual carbon footprint, and partners with 1% for the Planet, contributing a portion of its revenue to support environmental conservation and reforestation projects in countries along the coffee belt, helping to protect the ecosystems that are vital to the future of coffee farming.

Nespresso NZ is Official Coffee Sponsor of the ASB Classic

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Nespresso relove
Nespresso logo

AUCKLAND, New Zealand — Nespresso is announcing its first-time partnership with the iconic ASB Classic, becoming the Official Coffee Sponsor for the 2025 tennis tournament. With its signature First Serve moment, Nespresso is set to bring the energy, excitement, and refreshment that the event—and a great coffee—deserve.

For tennis fans and coffee lovers alike, Nespresso is serving up the perfect start to every match, with its refreshing iced coffee range taking centre stage. As the ultimate pick-me-up on those hot summer days, Nespresso’s iced coffee offerings will be the hero drink at the ASB Classic, keeping spectators and players cool throughout the tournament.

“We’re thrilled to be the Official Coffee Sponsor of the ASB Classic, an event that captures the spirit of summer and world-class performance,” said Stefan Vermeulen, Nespresso Oceania CEO. “Just like the excitement of the First Serve, Nespresso’s iced coffee range is the perfect way to kick off the day—refreshing, bold, and full of flavour. We know Kiwis love iced coffee, and we’ve created bespoke recipes to ensure that every sip is as refreshing as the tournament itself.”

As New Zealand’s top tennis event heats up, Nespresso will offer a selection of high-quality hot and iced coffee options exclusively to fans and players. From the crisp, refreshing notes of the Iced Coconut Latté to the smooth indulgence of the Iced Mocha, every Nespresso drink served at the event is crafted to deliver a top-tier experience, just like the athletes on court. For something a little different, Nespresso will also serve an Iced Coffee Refresher—a unique blend of coconut water and coffee—designed to keep you refreshed all day long.

“We’re excited to be working with Nespresso to bring something truly special to the ASB Classic,” said Nicolas Lamperin, Tournament Director of the ASB Classic. “Their commitment to quality and innovation aligns perfectly with the high standards of our tournament. We’re looking forward to offering fans a memorable experience, from the first serve of the day to the last, with a coffee that’s as bold and refreshing as the matches themselves.”

In addition to coffee offerings, Nespresso will be present across key areas of the event, including a customer activation at The Serve, and branding on the Umpire Chair. The Nespresso First Serve will also take centre court as part of a unique broadcast moment that elevates the excitement of the first serve each day, combining the best of tennis and coffee culture.

As the only coffee brand to design capsules specifically for cold brewing, Nespresso is proud to showcase its dynamic iced coffee range at the ASB Classic. Expertly crafted to release vibrant flavours over ice, Nespresso’s iced coffees are designed to be the perfect companion for a day at the courts or a relaxing break in the sun.

Chefs’ Warehouse New England and Cape Cod Coffee join forces to brew bold new flavors for chefs

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Sid Wainer & Son and Chefs' Warehouse logos

NEW BEDFORD, Mass., USA – Chefs’ Warehouse New England, through its esteemed brand Sid Wainer & Son, is excited to announce a new partnership with Cape Cod Coffee, a family-owned roaster renowned for sourcing the finest beans and championing sustainable practices.

This collaboration combines Chefs’ Warehouse’s premium ingredients with Cape Cod Coffee’s expertly crafted blends, offering an enticing selection for chefs looking to enhance their beverage programs with locally sourced products.

As part of this partnership, a wide selection of Cape Cod Coffee’s premium blends is now available through Chefs’ Warehouse’s New England distribution network HERE. Chefs and culinary professionals across New England can access expertly roasted whole beans, ground coffee, cold brew, and cold brew concentrate—perfect additions to menus that call for rich, bold flavors.

“We are thrilled to partner with Cape Cod Coffee, who shares our passion for delivering high-quality products to discerning palates,” said Allie Wainer, Regional Vice President of Chefs’ Warehouse New England. “Cape Cod Coffee has a deep-rooted commitment to sustainability and quality that aligns with our values. We’re excited to bring their exceptional products to dining rooms and bars across New England.”

Cape Cod Coffee has built a strong reputation for offering a diverse range of blends and single-origin coffees, ensuring versatility for every culinary need. Their dedication to responsible sourcing, small-batch roasting, and community partnerships complements the values upheld by Sid Wainer & Son, a trusted name in foodservice for decades. The company’s production facility is powered entirely by solar energy, and they exclusively source from fair-trade coffee farms, reinforcing their commitment to sustainability.

“We’re truly honored to be included in the Chefs’ Warehouse New England catalog, a company known for its commitment to sourcing only the highest-quality products,” said Jan Aggerbeck, CEO of Cape Cod Coffee. “Our passion for crafting exceptional, locally roasted coffee aligns perfectly with their mission. This partnership presents a fantastic opportunity to introduce our coffee to more restaurants and chefs who value quality, and we couldn’t be more excited to join this incredible network.”

The partnership between Chefs’ Warehouse New England and Cape Cod Coffee reflects a shared commitment to innovation and excellence in the culinary industry, providing chefs with the products they need to create memorable dining experiences. This collaboration celebrates local craftsmanship, showcasing the best of New England’s vibrant food and beverage scene.

TurtleTree partners with Singapore-based CPG company MAD Foods

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MAD Foods Coffee TurtleTree
MAD Foods Coffee (photo provided)

SACRAMENTO, Calif., USA and SINGAPORE – TurtleTree, a local leader in sustainable nutrition, announces it has joined forces with its first Singapore-based organization, MAD Foods, a company dedicated to offering Ready-to-Drink better-for-you products. This partnership will see MAD Foods enhance their popular oat milk coffee beverages with LF+, TurtleTree’s vegan-certified lactoferrin. This collaboration aims to deliver a healthier, more functional beverage to consumers that bolsters key health benefits such as immune support, gut health and iron regulation.

While lactoferrin is already used in some supplements and infant formulas today, supply scarcity means that demand continues to be a challenge for other verticals such as sports nutrition, adult and elderly nutrition, women’s health and more.

Lactoferrin is a diverse and multifunctional ingredient and TurtleTree has tackled the challenge of scaling the production of this high-value protein via precision fermentation, enabling it to supplement the global shortage of lactoferrin as well as meet the demand of new consumers who were previously unable to access the protein because of high costs and supply issues, without the animal. By earning Self-GRAS in November of 2023, TurtleTree has begun to commercialize and scale its production over the last 12 months.

Statistics show that nearly 75% of consumers are increasingly interested in products that offer functional health benefits such as immune support, gut health and overall wellness. The partnership between TurtleTree and MAD Foods is one that will meet this demand by providing health benefits via LF+ as a part of a consumer’s daily coffee routine.

“Turtletree is very excited by MAD Foods’ mission and to support their expansion into functional nutrition as well as the accessibility of this high-value protein in Singapore, Australia and beyond,” said Fengru Lin, CEO, TurtleTree. “It’s exhilarating to work with such passionate founders and to have the opportunity to scale this product globally.”

Founded in July 2019, MAD Foods was created to give people the choice to consume convenient, healthy and sustainable ready-to-drink products. The team supplies 3,000 retail locations in Singapore and Malaysia and will soon be expanding to Australia, with options of a single, double or decaf shot of espresso and oat milk. By utilizing LF+, MAD Foods offers a more health-conscious option in an ever-expanding market. As consumer education continues to increase, especially in regard to functional ingredients, this collaboration with TurtleTree aligns perfectly with the shift toward beverages that support both physical and mental well-being.

“Both our global distributors and retailers are extremely excited about this partnership between MAD and TurtleTree. To tap into the USD45B functional market is to be given the opportunity to grow exponentially,” said Angelique Teo, Co-Founder & Creative Head, MAD Foods. “Our motto of Tomorrow, Today has now been leveled-up and we are looking forward to fulfilling what today’s savvy consumer wants.”

Scooter’s Coffee unveils Mystery Drink to celebrate Scooter’s Coffee Frisco Bowl

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Scooter’s Coffee Hasbro
Scooter's Coffee logo

OMAHA, Neb., USA – Scooter’s Coffee announces this winter’s exclusive, limited-edition Mystery Drink, a daring blend that surprises and delights with every sip. Starting this week, Scooter’s Coffee invites customers to test their palates and dive into the mystery on social media, where tantalizing clues will be dropped to help solve the Mystery Drink’s secret ingredients.

They can attempt to crack the flavor code and earn a chance to win a VIP trip for two to the Scooter’s Coffee Frisco Bowl in Frisco, TX. The lucky winner will receive tickets to the game, airfare, hotel accommodations, and an exclusive opportunity to participate in the official coin toss at the Scooter’s Coffee Frisco Bowl.

Each cup includes a QR code that customers scan to submit their flavor guesses, turning every sip into a possible ticket to adventure.

Followers on Scooter’s Coffee’s social channels can look forward to tantalizing hints and details on how to maximize their chances to win. In addition to the grand prize, two other winners will receive exclusive Scooter’s Coffee Frisco Bowl swag and a $50 Scooter’s Coffee gift card, making them a part of this limited-time celebration.

The Winter Mystery Drink pays homage to the upcoming Scooter’s Coffee Frisco Bowl. Fans will be treated to an unexpected burst of vibrant red and blue hues, mirroring the iconic Frisco Bowl colors, to heighten the thrill of the game-day experience. Follow Scooter’s Coffee on Facebook, Instagram, TikTok, and X, and download the Scooter’s Coffee app to stay connected with the latest clues.

The contest runs from Nov. 18, 2024, to Dec. 1, 2024. For all official details, visit ScootersCoffee.com/WhatsIntheCup.