LONDON – The 1st of October not only marks International Coffee Day, but it’s a day to help make a real difference. When customers purchase a selected handcrafted drink* at any Costa Coffee store in the United Kingdom, the Nation’s Favourite Coffee Shop** will donate 30p to the Costa Foundation – a charity that aims to provide children and young people in coffee-growing communities with access to safe, quality education.
Costa Coffee for the International Coffee Day
Each coffee will help fund the construction of a school in a coffee-growing community in Central America, supporting the Foundation’s mission to give children and young people the best start, improve their life chances, and to help eradicate poverty in these communities.
Since it was established in 2007, the Costa Foundation has funded over 100 school projects across 10 countries, helping to change the life stories of more than 120,000 children.
Join Costa Foundation in making a difference. To learn more about the Costa Foundation, click here.
Notes
*Selected drinks include latte, cappuccino, flat white, flat black, americano, mocha, espresso, cortado, maple hazel latte and maple hazel iced latte.
GRANTS PASS, Ore., USA – Dutch Bros Coffee has donated more than $1 million to uplift local youth organizations across its 18 states. On Friday, Sept. 20, the drive-thru coffee company celebrated Buck for Kids day by donating $1 from every drink sold to local nonprofits to provide opportunities in education, extracurricular activities and more.
“Supporting our local communities’ youth is what we’re all about at Dutch Bros,” said Tana Davila, chief marketing officer. “Teaming up with our customers makes Buck For Kids that much more meaningful as we see the massive difference we make when we all come together.”
Nonprofit organizations were chosen by each shop’s local operator. This year’s benefitted partners include local chapters of Make-A-Wish® Foundation, Big Brothers Big Sisters®, Ronald McDonald House® Charities and more.
Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to its mission of speed, quality and service, Dutch Bros is passionate about giving back to the communities it serves.
Through local giving and annual company-wide initiatives, the company makes impactful contributions to causes across the country.
MILAN – Tomorrow, 1st October, is International Coffee Day (IDC). The roots of the event go back to March 2014, when the Member States of the ICO agreed to organise the first International Coffee Day (ICD) on 1st October 2015 to create a coordinated event during which millions of people all around the world could celebrate and promote coffee.
The first International Coffee Day coincided with the 115th Session of the International Coffee Council (ICC) and the first Global Coffee Forum (GCF), which took place during Expo Milan 2015.
That day, in the afternoon, delegations from more than 50 coffee-producing countries gathered in the largest hall of Expo, near the entrance, to pour symbolically a bag of the coffee produced into a large container.
Many countries celebrate a National Coffee Day throughout the calendar. For example, the U.S. and Canada mark the National Coffee Day on 29th September every year.
With the coffee year starting on 1 October and with 2025 being designated by the United Nations General Assembly as the second International Year of Cooperatives, the International Coffee Organization (ICO) has been inspired to make “Collaboration” the central theme of ICD 2024 (ICD2024).
To help share and spread the campaign message, which revolves around the slogan “Coffee: your daily ritual, our shared journey”, the ICO has launched a newly redesigned website, which provides a comprehensive overview of this year’s campaign, dedicated to raising awareness about the importance of collaboration within the coffee sector and its potential to inspire collective action on a global scale.
To better disseminate the message behind ICD, one can use the hashtag #ICD2024 and #EmbraceCollaboration.
According to the Mediobanca research department, 3.2 billion coffee servings are drunk every day in the world. The value is estimated to grow to 3.8 billion servings by 2030 also due to the rampant consumption in China.
TURIN, Italy – “What can we do to change food systems, to make them better? Each one of us can play a role, whether we are individual citizens, in decision-making positions, or running businesses, as change can only happen if we are all on board. Take food to reconnect to one another and change food systems for the better and for everyone”, states Marta Messa, Secretary General of Slow Food: “Think about how Terra Madre is key in tie relationships and new ways of collaborating. Multitudes of people across our planet are coming together here in Torino to create change from the bottom and to challenge a global economic order that preys on the weak and wages war against nature every day, ruthlessly exploiting human and natural resources”.
At a European level is now more important than ever to strengthen the advocacy work, especially as agri-food industrial multinationals are exerting all their influence and lobbying power to counter the pressing need for a genuine ecological transition, based on agroecology.
Nina Wolff, Slow Food Board member from Germany, explains why decisions taken in EU can have heavy consequences: “We must make sure that our way of producing and consuming food in Europe and the global North doesn’t impact in a bad way the countries of the global South. It is a matter of fairness. We try to make sure, for instance, that pesticides that are prohibited in the global North and within the EU, can’t no longer been exported to the global South for good reasons: they are bad for pollinators, for insects in general and for our ecosystems; we have to protect people over there in the same manner that we do it in the EU.”
The discourse then shifts to the right to food, food sovereignty understood in its true meaning of solidarity, not competition, and building a more just world from the bottom up.
Marta Messa: “For us the right to food means a nutrition which is slavery-free, respectful of the environment, animals, and of current and future generations. Especially when referring to produces, we all have to make sure they have access to land, seeds, water, to keep the important work that they do”.
And yet, at Terra Madre we’ve heard from the Slow Food Indigenous Peoples’ Network who are fighting against land and water grabbing.
“My name is Dai Kitabayashi, I’m part of the Ryukyus Indigenous community, Japan. After the battle in Okinawa in World War II, our land has been grabbed by military forces and the access to the sea has been violated. And now in that, the presence of military forces contaminates our water and that affects our food and we’re fighting to get it back”.
From Brazil, Jailson Jacinto Pereira Juruma, leader of the Juruma Indigenous Community echoes back: “The Juruma are fighting against the Belo Sun mining project which would restrict their access to the Xingu River and likely contaminate the water with chemicals. The Xingu River is very important for our people in the area of Para. The river is our mother and our father, it provides us with food, and water to drink and it sustains our souls”.
Elizabeth Atieno Opolo, food campaigner for Greenpeace Africa, concludes: “Currently there are two pressing challenges in Africa, one is the culprit capture of the African food system and then the second one is the climate crisis that we are seeing affecting local communities. So when we talk about the culprit capture of the African food system, it’s where we are seeing economic development models, but they are just basically focusing on food security, instead of ensuring food sovereignty of these communities”.
The photo and video collection related to the Slow Food Farms program was produced in collaboration with TerraProject Photographers.
The 2024 edition of Terra Madre Salone del Gusto is made possible thanks to institutions and private entities that have already confirmed their support to date, including Main Partners: Turin Chamber of Commerce, Demeter, Iren, Lavazza Group, Pastificio Di Martino, Quality Beer Academy, Reale Mutua, UniCredit. Inkind, Green, Area, Hospitality, Cultural Partners, and Supporters are listed here.
MILAN, Italy – As National Coffee Day passed on September 29, new data from Square reveals Americans and Canadians are transforming their coffee habits. From sustainable sourcing to innovative enhancers like protein and collagen, this year’s coffee rituals are evolving.
The report from Square highlights the growing preference for non-dairy alternatives and specialty add-ons in coffee consumption based on millions of transactions at coffee shops, cafes and restaurants using Square’s platform and from findings from a new consumer survey by Morning Consult.
Buying over brewing
Across the U.S. and Canada, more than half of respondents are happy to shell out for their daily fix, with 1-in-4 coffee drinkers in the US and 1-in-3 in Canada visiting coffee shops at least three to four times per week.
Around 1-in-10 consumers choose to leave their caffeine to the experts and purchase their coffee from shops daily.
Conscious consumption on the rise
Coffee drinkers care not only about taste, but also about how their brew impacts the world. In fact, 27% of Canadians and 21% of Americans say they are willing to pay more for coffee that’s sustainably sourced, while 24% of Canadians and 21% of Americans will pay extra for coffee that is certified organic.
Along with ethical considerations, coffee drinkers are embracing a variety of add-ons, with 19% of coffee drinkers in the US and 15% in Canada willing to pay extra for a protein boost. That number is significantly higher among Americans aged 18-34, at 32%, and Canadians in that age group at 27%. Collagen enhancers are also gaining traction, particularly in the U.S., where 11% of consumers are willing to pay more for this upgrade.
From dairy to plant-based
Cream and sugar used to rule, but with countless non-dairy options on the market, US and Canada’s coffee drinkers are increasingly taking advantage of plant-based alternatives according to transaction data from coffee shops, cafes and restaurants using Square’s platform.
Although Whole Milk remains the most popular creamer, comprising 44% of orders, Oat Milk has a commanding lead as the favorite alternative milk product for 33% of consumeres. Almond milk is a distant third at 10%.
“It’s rare to see a consumer base coalesce so quickly around a new product, but that is what we’ve seen with Oat Milk, which has dominated market share for alternative milk in recent years,” said Ara Kharazian, Research and Data Lead at Square. “What is remarkable is that Oat Milk can be a fairly costly add-on, but one consumers are clearly willing to pay for. For businesses, this represents a win-win: meeting customer demand for quality while boosting profit margins with more premium offerings.”
A new fall fave
Pumpkin spice gets a lot of attention in the US and Canada, but in truth its appeal is fleeting, peaking in autumn but nearly flatlining the rest of the year. Much more popular is Chai, which also experiences cold-weather highs.
But the real success story lies with matcha, which has seen steady year-over-year growth, and with sales more than doubling since 2019. Despite some dips, the steady climb in popularity has weathered all seasons.
Andytown – San Francisco, CA
Based in the Outer Sunset of San Francisco, Andytown is a specialty roaster that serves up delicious coffee and is best known for its drink, Snow Plover, an espresso cream soda named after an endangered shore bird. Since opening in 2014, Andytown has expanded to seven cafes, and more on the way, a roastery, and a bakery. Throughout the year, Anydtown also partners with local organizations to host beach clean ups in order to give back to the community.
“To continue innovating, we love creating new iterations with seasonal flavors and variations like matcha, huckleberry, or our freshly milled Pumpkin Spice from Oaktown Spice Shop. With Square, we have all the tools we need in one place so we can communicate with customers and offer the best experience possible. Whether it’s our order ahead feature, online ordering, or marketing and loyalty software to reward customers and share news about offers. We’ve been fortunate to have some amazing opportunities over the years and we hope to continue for years to come!” – Lauren Crabbe, Owner & CEO of Andytown
321 Coffee – Raleigh, NC
321 Coffee is a coffee shop and specialty roaster that is founded on inclusion and diversity, aiming to create meaningful employment opportunities for adults with intellectual and developmental disabilities (IDD). Founded in 2017, 321 Coffee has since grown to 5 locations and employs more than 50 adults who are responsible for roasting, taking orders, and making drinks, whether it’s their Cinnamon Roll Latte or Love Big Latte. Over the years, 321 Coffee has expanded through offering mobile coffee carts at events and corporate offices, catering, gift boxes, and selling their beans at well-known grocery stores and retailers across the country.
“We want to redefine the way people with disabilities are viewed in the workplace and society. We’ve been with Square from the beginning and they’ve been a key partner in our success. Square’s accessibility features are intuitive and user-friendly for our staff, ensuring they can work independently and be successful, while also offering an exceptional and unique customer experience. We’re focused on growth and excited for what’s to come in the future!” – *Lindsay Wrege, Co-Founder of 321 Coffee.
Stereo Coffee Roasters – Toronto, ON
Stereo Coffee Roasters was founded in May 2018, by Toronto native Geoff Polci, who has worked in the coffee industry for 20 years. Polci spent two years running a restaurant in Costa Rica, where he roasted his own coffee in the restaurant’s oven, before returning to Toronto and opening Crema Cafe, ultimately expanding to four locations. Following the founding and ultimate sale of another roasting business, he started Stereo Coffee Roasters with the goal to develop each coffee varietal to its full potential.
“Square is so easy to use, particularly when it comes to changing or adding items and prices on the fly. For example, it’s made it easier to specify milk types, which has been helpful as consumer trends and preferences change. Our default is now oat milk, but we do offer 2% as well, and in the past people went with almond or soy options, but oat milk’s texture and taste pairs better with coffee. Ultimately, I believe a really good cup of coffee brewed well is a magical thing, and when brewed right, there’s really no need to add anything.” – Geoff Polci, Owner at Stereo Coffee Roasters
Methodology
The surveys were conducted online between August 30 – September 5, 2024, among the general population for Adults age 18+ in the US and Canada. Weights were applied for age, gender, education, and region based on the general population in each country. Additional weights for race were also applied in the US.The margin of error (MOE) was +/- 2% for the US Adults with n = 2,203 and +/- 3% for Canada Adults with n = 1,002.
PALO ALTO, Calif., USA – Just in time for USA National Coffee Day on Sept. 29, AeroPress, the maker of the iconic coffee press with more than 55,000 five-star reviews in over 60 countries, is unveiling the AeroPress Premium coffee press — a beautiful reimagining of the classic AeroPress design using high-end materials including handmade, double-walled borosilicate glass, stainless steel and aluminum.
The AeroPress Premium features meticulously crafted components, including a stainless steel filter cap, scoop and stirrer, all designed with both performance and aesthetics in mind.
Fans have long been requesting a glass and metal AeroPress, and the AeroPress Premium delivers on this demand, while reflecting current trends in the coffee and housewares industry.
The coffee world is seeing a shift toward space-saving profiles, convenient and fast brewing methods, and elevated kitchen coffee stations. The AeroPress Premium is compact, brews exceptional coffee in less than 2 minutes and comes with a level of craftsmanship rarely seen in manual coffee makers.
It’s a stunning centerpiece in any coffee lover’s setup — whether at home or for café and restaurants serving coffee tableside. Further, AeroPress Premium arrives in an innovative and elegant hexagonal package designed to elevate the unboxing experience, setting the stage for a premium brewing ritual.
This launch also debuts the AeroPress Stainless Steel Organizer, a sleek and modern stand made from stainless steel and silicone, designed to neatly store the AeroPress Premium along with its accessories.
“AeroPress is an icon in the coffee world, and the AeroPress Premium is a tribute to our heritage while pushing forward with a new level of craftsmanship,” said David Cole, CMO of AeroPress: “This isn’t just about adding glass and metal — it’s about creating a premium brewing experience. From the handmade, double-wall glass to the precisely engineered stainless steel filter cap, every detail was designed for performance, durability and beauty.”
After nearly three years in development, AeroPress Premium introduces new materials to elevate the iconic press. The engineering required, backed by multiple global patent filings, introduces a groundbreaking, double-wall glass design that is open-ended on both sides. The visually stunning press offers an incredible tactile feel with subtle laser-etched branding that adds to its premium aesthetic.
“Launching the AeroPress Premium on National Coffee Day is significant for us as it celebrates a vast community of coffee growers, roasters, brewers and coffee enthusiasts, and the impact coffee makes on their lives,” said AeroPress CEO Gerard Meyer. “The AeroPress brand was built by the community and we are lucky to have a commitment to our brand that is pretty much unprecedented, across any category.”
To thank its fans, the brand is offering a one-day-only 20% discount on the AeroPress Premium when the product becomes available on National Coffee Day, Sept. 29, providing enthusiasts the perfect opportunity to enhance their brewing setup.
The AeroPress Premium retails for $149.95, while the AeroPress Stainless Steel Organizer retails for $99.95. The AeroPress Premium and AeroPress Stainless Steel Organizer will be available on Sunday, Sept. 29, on AeroPress.com and Williams-Sonoma.com, with additional retailers and international distribution rolling out over the coming months.
TRIESTE, Italy – In celebration of International Coffee Day, illycaffè is introducing “Mind the Coffee Cup – The Future of Coffee Examined in Depth,” a project designed to inspire collaborative efforts in developing sustainable solutions to the effects of climate change on coffee production. Coffee is more than just a beverage; it is a ritual that plays an essential role in the lives of millions. Every day, over three billion cups are consumed globally, and the coffee industry supports 25 million farming families.
However, this vital resource is increasingly threatened by climate change, with rising temperatures, shifts in rainfall patterns, and the spread of crop diseases jeopardizing coffee production worldwide.
In response, illycaffè has long been a champion of regenerative agriculture – a series of agronomic practices aimed at reducing environmental impact, restoring soil fertility, and enhancing biodiversity.
These practices not only ensure a sustainable income for farmers but also help to secure the future of coffee. One such example is illycaffè’s Arabica Selection Brasile Cerrado Mineiro, the first coffee made entirely from regenerative agriculture and certified by regenagri®.
Beginning October 1, illycaffè will promote the “Mind the Coffee Cup” project in cities worldwide, leveraging both physical and digital channels. In Milan, until October 14, the newsstand in Piazza San Babila will be transformed into a café where visitors can enjoy coffee produced entirely from regenerative agriculture while learning more about the project through special publications.
Additionally, the San Babila metro station will be completely redesigned by illycaffè, offering passengers a unique journey into the future of coffee.
Throughout October, illy’s directly managed stores and select bars and restaurants in Milan, including
Michelin-starred chef Andrea Aprea’s one, will serve Arabica Selection Brasile Cerrado Mineiro.
In addition to Italy, selected illy customers in France, Germany, the Netherlands, the United Kingdom and the United States will also be activated. In Seoul, a special tasting with 4 exclusive recipes based on Arabica Selection Brasile Cerrado Mineiro will be organized to highlight the different phases of the coffee plant’s life cycle.
The project will also extend to educational and entertaining content available on digital platforms like YouTube, Meta, and TikTok.
“To safeguard coffee cultivation, it is crucial to support farming communities in adopting sustainable agronomic practices and investing in research,” said Cristina Scocchia, CEO of illycaffè. “On International Coffee Day, we seized the opportunity to promote our ‘Mind the Coffee Cup’ campaign, aimed at raising consumer awareness about the importance of developing sustainable agricultural and social models. Only by doing so can we continue to enjoy this extraordinary beverage while preserving the rich cultural heritage it embodies.”
Established by the International Coffee Organization in 2015, International Coffee Day fosters collaboration between coffee-producing and coffee-consuming nations while highlighting the importance of sustainable practices.
illycaffè’s Arabica Selection Brasile Cerrado Mineiro is the product of a longstanding partnership with the Cerrado Mineiro Producers Federation. Together, they have worked to find and implement the best practices for adapting to, mitigating, and regenerating ecosystems affected by climate change, paving the way for a more sustainable coffee industry.
For more information about the project and to find out the list of participating stores:
illy.com/MindTheCoffeeCup
DES MOINES, Iowa, USA – BLK & Bold Specialty Beverages, the social impact specialty coffee brand, unveils its first-ever commercial starring newly announced co-owner, Deion “Coach Prime” Sanders. Cleverly titled, ‘All Rise,’ the spot showcases the shared commitment of BLK & Bold and Coach Prime to elevating communities through meaningful impact.
The ad kicks off with Coach Prime asking, “What is impact? Is it something you do, or something you feel?” As we follow powerful scenes of family, friends, and community, Coach Prime delivers his final line: “It’s both.” The commercial seamlessly intertwines BLK & Bold’s mission of blending coffee with purpose, celebrating how everyday moments of connection—like enjoying a cup of coffee—can spark meaningful change. It’s a striking reminder that collective action and shared experiences fuel a greater cause.
“Coffee is the second most consumed beverage in the U.S., and we believe it can not only have a meaningful impact on someone’s day, but it can also be a powerful vehicle for change,” said Pernell Cezar, Co-Founder and CEO of BLK & Bold. “As the journey of BLK & Bold continues to evolve, we will always keep true to our roots of community investment, values-led collaboration, and making purposeful impact that uplifts all.”
Founded in 2018 by Pernell Cezar and Rod Johnson, BLK & Bold rapidly grew from its humble garage beginnings into a nationwide success. Now available in over 11,000 retail locations—including Target, Amazon, Walgreens, and more—the certified B Corp continues to reshape coffee culture while expanding its product offerings to meet rising consumer demand. At its core, BLK & Bold brews with purpose, dedicating 5% of its gross profits to initiatives that empower underserved youth, championing both quality beverages and social impact.
“Impact isn’t just about numbers or accolades—it’s about the lives you touch,” said Rod Johnson, Co-Founder and Chief Values Officer of BLK & Bold. “With Coach Prime’s involvement in our mission, we’re not just talking about impact, we’re showing what it looks like in action.”
As BLK & Bold continues to push the boundaries of what a consumer goods brand can achieve and produce for its consumers, this commercial marks the beginning of a new chapter in the company’s marketing strategy, one that prioritizes storytelling, impact, and inclusivity. The commercial, available in 15, 30, and 60-second versions, will be distributed online, across digital platforms as well as streaming services, in multiple formats to reach a broad audience.
OMAHA, Neb., USA – The National Cancer Institute estimates about 13% of women will be diagnosed with breast cancer in their lifetime, but thanks to incredible advances in research and treatment, survival rates have steadily improved: to help fund this lifesaving work, Scooter’s Coffee will donate 20% of sales of two Courage-themed products to The Pink Agenda, a nonprofit committed to raising money for breast cancer research and care, as well as awareness of the disease among young professionals.
“So many of us have been impacted by breast cancer ourselves or in someone we love. The Courage of breast cancer patients and the Love shown by those rallying behind them is inspiring,” said Becky Vinton Jeanette, Executive Director of Community Affairs at Scooter’s Coffee. “Guided by our Core Values of Courage and Love, we’re entering the fifth consecutive year of partnership with The Pink Agenda to one day find a cure and put an end to this devastating disease.”
Since 2020, Scooter’s Coffee has donated nearly $676,000 to The Pink Agenda and sold more than 1 million Courage Cookies to support significant advances in breast cancer research.
“Through our ongoing partnership with Scooter’s Coffee and the generosity of its customers, employees and franchise owners, The Pink Agenda can continue funding life-changing research and care needed to save lives with the goal of one day making breast cancer history,” said Serra Eken, Managing Director for The Pink Agenda. “We remain committed to raising awareness of this disease, especially among young professionals. It’s important to engage today’s generation to find tomorrow’s cure.”
Throughout the month of October, customers can Scoot On Around™ to their nearest Scooter’s Coffee location to support this critical research by purchasing a customer-favorite Courage Cookie, a new Courage Quencher, or by adding a donation to their order.
The Courage Cookie is a delicious sugar cookie baked fresh and topped with a savory cream cheese frosting and pink sprinkles. This golden, rich, and crumbly cookie is the perfect opportunity to treat yourself to a classic confection while also supporting the fight against breast cancer. Courage Cookies are priced at $2.95 each or 2 for $5.50.
The Courage Quencher is a refreshing new addition to this effort to support breast cancer research. This light pink iced drink features the thirst-quenching flavors of strawberry and lime paired with our smooth coconut milk and topped with freeze-dried blueberries. Courage Quenchers are priced starting at $4.95 for a small.
Donations made by customers and 20% of the sales of the Courage Cookie and the Courage Quencher will be donated to The Pink Agenda. Pricing may vary by location. These menu items and the opportunity to donate directly to The Pink Agenda will only be available at Scooter’s Coffee locations until October 31, 2024.
The Pink Agenda funds four major research projects through its strategic partnership with the Breast Cancer Research Foundation (BCRF). These projects aim to: improve survivorship and treatment approaches; eliminate disparities in access to care in ethnically diverse communities; investigate risk factors to inform preventative strategies; and understand genetic risks.
Visit your nearest Scooter’s Coffee location throughout October to support The Pink Agenda’s amazing work to fight breast cancer and save lives.
GATWICK, UK – Back for the second year running, Coffee Creme will rejoin the Quality Street family, exclusively at John Lewis and Waitrose for the festive period. The coffee flavour fondant wrapped in dark chocolate will join the 11 tasty Quality Street sweets at pick and mix stations across selected John Lewis stores in the UK. Coffee Creme will also be available in a limited-edition cracker at Waitrose and John Lewis stores.
Shoppers will be able to create their own bespoke collection of Quality Street favourites to take home, or gift, this Christmas at the pick and mix stations. Pick and mix crackers will also be returning this year for shoppers to enjoy.
Additionally, shoppers will be able to get their hands on a brand-new Quality Street tin design, inspired by its Halifax heritage, where the sweets are still manufactured today. Shoppers can refill their own John Lewis bought tins or purchase the exclusive special edition tin inspired by its Halifax heritage.
Quality Street is proud to be manufactured in the UK, and this new festive tin celebrates the wonderful factory and its workers, who make Christmas at Quality Street happen. Quality Street tins stay in families for generations and this new design is a wonderful addition to the range that can be used for years to come.
Emily Grimbley, Brand Manager for Quality Street, said: “It’s a pleasure to share the news that coffee creme will be returning for Christmas 2024. This is an absolute fan favourite, and we are delighted to have it on shop shelves for Quality Street fans nationwide.
“We know how passionately Quality Street fans feel about their favourite sweets, so the pick and mix stations at John Lewis are people’s chance to fill up their own bespoke mix with just the sweets that they and their friends and family love.”
Lisa Cherry, Christmas Buying Lead at John Lewis, said: “We’re very excited to welcome Quality Street back to John Lewis for 2024, as we know it’s something our customers associate with the festive season. Our exclusive collection of baubles have already been bestsellers, and we predict that the return of the coffee creme as well as a limited edition tin design will be big favourites.”
The pick and mix station at John Lewis’s flagship Oxford Street store opens on 25th September with other participating stores following throughout October.
The John Lewis limited edition tin, Coffee Crème Cracker and the new personalised pouches, with phrases including ‘Quality Christmas’ and ‘You’re my fave Street’ on pack, will be available in John Lewis and Waitrose stores nationwide.
List of stores participating in pick and mix stations: Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Oxford Street (Platinum), Peter Jones, Solihull, Southampton and Trafford.