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Tuesday 26 November 2024
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The Coca-Cola Company and Bacardi Limited announce plans to debut BACARDÍ & Coca-Cola ready-to-drink cocktail

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Coca-Cola Bacardi
BACARDÍ rum and Coca-Cola ready-to-drink (RTD) pre-mixed cocktail (Photo: Business Wire)

ATLANTA, USA & HAMILTON, Bermuda– The Coca-Cola Company and Bacardi Limited have announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail. BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and Mexico in 2025.

“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of BACARDÍ Mixed with Coca-Cola next year.”

“We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with BACARDÍ rum and Coca-Cola – in a high-quality, convenient format,” said Mahesh Madhavan, CEO of Bacardi Limited. “Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”

BACARDÍ Mixed with Coca-Cola RTD packaging will feature two of the world’s most recognizable global trademarks. Family-owned Bacardi was first established in 1862 in Cuba before moving to Bermuda, while Coca-Cola debuted in 1886 in Atlanta.

This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented using BACARDÍ rum, Coca-Cola and lime at the American Bar in Havana. The combination of the most-awarded rum and the world’s most popular soft drink remains among the top bar calls globally.

Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. BACARDÍ Mixed with Coca-Cola RTD will adhere to responsible marketing practices held by The Coca-Cola Company and Bacardi Limited.

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market.

Tim Hortons Orange Sprinkle Donut campaign returns on Sept. 30 with 100% of proceeds donated to Indigenous organizations

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Tim Hortons Smile
Tim Hortons logo

TORONTO, Canada – Tim Hortons and its restaurant owners across Canada are proud to share that for a fourth year in a row, the Orange Sprinkle Donut fundraising campaign is returning on Sept. 30 in support of Indigenous organizations.

On Sept. 30, 100 per cent of the proceeds from the sales of Orange Sprinkle Donuts will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society, New Pathways Foundation in Quebec, and new this year, the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Fund.

“We’re proud to be launching the Tim Hortons Orange Sprinkle Donut campaign for a fourth consecutive year and to be supporting two new additional Indigenous organizations – the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Fund – so we can create even more impact right across the country,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

The Tim Hortons Orange Sprinkle Donut fundraising campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $3.6 million for Indigenous organizations.

“Last year, we raised more than $1 million through the Tim Hortons Orange Sprinkle Donut fundraising campaign and we’re so thankful for the support from guests and Tims restaurant owners across Canada.”

Groupe SEB launches a new employee share ownership plan

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Groupe Seb Zummo
The logo of Groupe Seb

ECULLY, France – Groupe SEB announces the launch of a new employee share ownership plan, enabling employees to purchase existing shares on preferential terms. This initiative aims to involve employees more closely in the Group’s development. The transaction will cover 37 countries, involving nearly 20,000 employees.

The plan, entitled “Horizon 2024,” will consist of a single formula known as “classic” to purchase SEB S.A. shares, through a Fonds Commun de Placement d’Entreprise (FCPE – Company mutual fund) or via a direct holding, in compliance with the regulatory and fiscal restrictions established in the countries where the offer will be implemented.

Eligible employees will benefit from an employer contribution, based on the terms and conditions outlined in the documentation.

On September 18, 2024, acting upon a delegation of the Board of Directors, the Chief Executive Officer set the subscription price of one SEB share at €73.71 in connection with this transaction. This price corresponds to the average opening price of the SEB share on Euronext Paris over the twenty (20) trading days preceding this decision, minus a 20% discount.

Important information:

  • The subscription period will take place between September 23 and October 7, 2024, included.
  • Under this transaction, the maximum number of shares that can be purchased totals 553,377.
  • Settlement and delivery of the offer is scheduled for November 7, 2024.

The shares subscribed directly, as well as the units from the FCPE, will be subject to a five-year (5-year) lock-up period except in the case of early exit events, as stipulated by applicable laws and regulations in the various countries where the offer is implemented.

The shares purchased as part of the transaction are ordinary SEB shares and will be fully assimilated to existing SEB shares admitted to trading on Euronext Paris (ISIN code: FR0000121709).

This press release does not constitute an offer to sell, nor a solicitation to subscribe for SEB shares. The offer of SEB shares reserved for employees will be made only in countries where such an offer has been registered or notified to the competent local authorities and/or following the approval of a prospectus by the competent local authorities, or in consideration of an exemption from the obligation to prepare a prospectus or to register or notify the offer.

Rudi Albert and Maurizio Zugna: “The combination of the Dimitra system and the Alkaff app tech streamline the work of roasters”

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Rudi Albert, Alkaff e Maurizio Zugna, Demetra
Rudi Albert, Alkaff and Maurizio Zugna, Demetra

MILAN – Rudi Albert, ceo and founder of Alkaff returns to these pages together with Maurizio Zugna, Dimitra Europe, Italy Project Manager, to go into more detail about the operation that has seen these two companies working together to address the new challenges posed by new European regulations in relation to sustainability, supply chain, raw material: in one word, EUDR.

Alkaff joins Dimitra’s EUDR DDS platform. What is it?

Rudi/Alkaff: “We have always believed that quality and innovation are the true drivers of
growth and development. In a context where changes are the order of the day, we want to
be a reliable partner for our customers. For this reason, we decided to rely on Dimitra’s
expansive experience, choosing their EUDR DDS platform to improve transparency and automate compliance with current and future regulatory requirements.”

Maurizio/Dimitra: “Alkaff is the first Italian company to equip itself with the software
necessary for compliance with the European Regulation called EUDR, essentially the
European monitoring system for natural products from areas that have not undergone
deforestation processes from 2020 to today. Dimitra offers solutions for the digitalization of the supply chain and technological support to all stakeholders, from the farmer to the importer to the value chain of the finished product.”

What advantages does this innovative tool bring compared to others of its kind?

Rudi/Alkaff: “The combination of the Dimitra system with the technology of our Alkaff app
makes the work of roasters extremely fluid and intuitive. This integration simplifies daily
operations, minimizing complexities and optimizing document management.

Compared to other tools, our solution not only increases efficiency, but also guarantees greater precision and ease of use, making each phase of the production process leaner and less prone to errors.”

Maurizio/Dimitra: “Dimitra develops proprietary artificial intelligence solutions and
blockchain enabled traceability and information management based on industry specific
knowledge from key team members with over 30 years of experience in the coffee sector.”

Dimitra: how important is it that a company like Alkaff has decided to integrate into this system?

Rudi/Alkaff: “The integration of our app with the Dimitra system represents an important
step in ensuring that roasters have quick and effective access to all the necessary
documents. To better meet the needs of our customers, we have also made the desktop
version of our app available. All the features that our users know and appreciate are now accessible directly from the PC. Through a link on our website, they can access an
interface optimized for the big screen and directly download the EUDR documents, thus
improving their productivity with the convenience of the desktop version.”

Maurizio/Dimitra: “Alkaff is an innovator on the Italian market and thanks to investments in
technology and vast product knowledge, they will now be able to offer its customers
constant monitoring and streamlined compliance required by the EU regulatory bodies.

Through this system, the batches of (green) coffee that Alkaff sells to its customers will
have total transparency including compliance with the European Deforestation Regulation,. Compliance and transparency powered by Dimitra’s technology.”

How are Artificial Intelligence and Blockchain technology used to ensure the supply compliance process?

Rudi/Alkaff: “I think it is right to leave the explanation of this process to Mister Zugna.”

Maurizio/Dimitra: “To identify potential deforestation problems in the production areas, high- definition satellite images are analyzed by proprietary artificial intelligence developed by Dimitra.

All this particularly “delicate” information is recorded on a blockchain system to guarantee the immutability of the data and definition of access for each participant in the value chain.”

At Triestespresso, at the Alkaff stand, will it be possible to touch the Dimitra technology with your own hands?

Rudi/Alkaff: “It is a pleasure for us to host Dimitra at our stand.”

Maurizio/Dimitra: “As honored guest at the Alkaff stand we will demonstrate the process of
data acquisition, analysis and drafting of the necessary documentation. Join us for a real leap into the digital future!”.

How much will its cost affect the final price of green coffee?

Rudi/Alkaff: “The cost associated with the implementation of this technology is so low that it is practically negligible in the final price of green coffee. On the contrary, the costs that the entire supply chain could sustain without this sophisticated process would be much more significant. Thanks to this technology, we guarantee efficiency and compliance, preventing potentially much more burdensome expenses.”

Maurizio/Dimitra: “The cost of the “certification” itself is marginal on the cost of the raw
material, the initial major effort that requires collaboration and investment by each
stakeholder in the value chain, is the global data collection of the producing entities, the
smallholder farmers. Dimitra is diligently working on this complex task together with public and private sector partners in all the coffee growing regions.”

Coffee futures markets reach new highs, Brazil to sign a supply contract worth $2.5 billion with Luckin Coffee

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ICE coffee arabica robusta futures EUDR Intercontinental Exchangemarkets futures London prices exports CRSP amendments Vietnam NYSE Exchange Arabica Arabica robusta Sucden coffee market
The ICE logo

MILAN – Coffee futures markets surged to new highs, after inching down on profit-taking in the first session of the week. Yesterday, Tuesday 17 September, both markets went up again, largely recovering the previous day’s losses. In London, the main contract for November delivery of the Ice Robusta closed up $57, at $5,303, yet another record high for the 10-T contract.

In New York, Ice Arabica’s benchmark contract (December) added 595 points, ending the day at 264.50 cents, a 13-year high.

Intraday levels, however, remained below the historic highs set on Monday, when London and New York reached $5,486 and 271.80 cents, respectively, during trading, before falling into negative territory, losing $21 and 90 points respectively from Friday’s close.

Meanwhile, the leading Chinese coffee shop chain Luckin Coffee has announced a new deal to purchase Brazilian coffee worth $2.5 billion. The announcement was made on Tuesday 17 September by the president of The Brazilian Trade and Investment Promotion Agency (Apex-Brasil), Jorge Viana.

“We have already negotiated the next Luckin Coffee announcement, they want to disclose it at the time of the G20 summit,” Viana, told an event alongside President Luiz Inacio Lula da Silva.

The G20 leaders’ summit will take place in November, in Rio de Janeiro.

In calendar year 2023, Brazil exported a total of 1.48 million bags of all forms of coffee to China, a 278.6% increase over 2022.

This made China the sixth largest destination market for Brazilian coffees last year. In the statistics for the first eight months of 2024, exports to China amounted to just 641,000 bags. But Cecafé is convinced that shipments will surge again starting this month, logistical conditions permitting.

In the 2022/23 coffee year, Chinese consumption exceeded 3 million bags, an increase of 15% over the previous year, says the Ico.

Costa Rica is expected to produce1.61 million bags of coffee in CY 2024/25, up 5.6 per cent compared to 2023/24 says the Coffee Institute of Costa Rica (Icafé). According to the Institute, 1.32 million bags will be available for export.

Fairtrade is a strong partner in protecting forests and deforestation prevention, new study finds

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COP27 fairtrade awards premium golden
Fairtrade International logo

BONN, Germany – Fairtrade certified cocoa and coffee cooperatives are in an advantageous position when it comes to protecting forests and complying with the EU Deforestation Regulation (EUDR) that will start to take effect at the end of this year, according to a new study by Fairtrade.

Called “The Effect of Fairtrade on Forest Protection and Deforestation Prevention” the study found that several factors contribute to the better positioning of Fairtrade cooperatives especially their compliance with the Fairtrade Standards that guide them to implement key forest protection measures and that align with the requirements of the EUDR.

In some cases, the Fairtrade farmers interviewed in the study said they were asked for advice on deforestation by non-certified farmers, which is evidence of the “positive spillover effects.”

“The study comes at the right moment, especially when all stakeholders are discussing ways to address EUDR. For Fairtrade, these findings are helping us to better understand and work on  innovating our programmatic approach,” said Juan-Pablo Solis, Senior Advisor on Climate and Environment at Fairtrade International.

The EUDR is clear that companies must conduct their own due diligence, and Fairtrade – like any certification – is no replacement. Certifications can contribute to companies’ due diligence efforts in several steps, and the study highlights areas particularly related to mitigation of deforestation risk.

The study, which included interviews with eight Fairtrade and non-Fairtrade coffee cooperatives in Colombia, Honduras, and Côte d’Ivoire, also pointed positively to the Fairtrade Minimum Price and Premium that provide funding for cooperatives and farmers to invest in forest conservation measures necessary for a more climate resilient production of coffee and cocoa. Members of the COOBADI cooperative in Côte d’Ivoire said Fairtrade Premium was allowing them to do their part in protecting forests.

According to the study’s findings, some cooperatives and farmers are using their extra resources to invest in some of the EUDR requirements including the required geolocation or polygon mapping. However, they said they should not have to forego their own self-determined priorities and bear the compliance costs linked to laws imposed by the EU. This is a trade-off between environmental and social sustainability.

Plus, the study also found that cocoa and coffee cooperatives were benefitting from the Fairtrade producer network programmes and training, including around agroecology and agroforestry. Members of the ECAMOM cooperative also in Côte d’Ivoire noted that the “fight against deforestation in their region was initiated by Fairtrade Africa” and they are “currently involved in adopting agroforestry and other practices thanks to the training they received from their producer network.”

Fairtrade cooperatives found the programmes to be valuable and called for this type of hands-on support to continue. They said certification helped them to build multi-stakeholder partnerships from both the public and private sectors, and the researchers confirmed that the Fairtrade cooperatives are “much more connected to outside initiatives than their non-Fairtrade counterparts.”

Moreover, the study found that Fairtrade farmers are seeing the advantages of forest protection, including better microclimates, protection of water sources, more biodiversity, and animal protection. In Colombia, producers said they are now can collect medicinal plants and herbs. In Honduras, producers noted the protection of water resources as the most important advantages/outcomes of implementing conservation related activities.

But the study also highlighted the need for more incentives to compensate cooperatives for their efforts towards regulatory compliance.  This will also help them to safeguard the supply chain – and farmer livelihoods – against the consequences of climate change in the future.

The study, conducted by KIT – Royal Tropical Institute, the Chain Collaborative, and Expressing Origin, from April 2023 – May 2024 was organized into four phases. The first phase included the analysis of more than 60 internal and external documents on deforestation. The second phase included in-depth interviews with a range of Fairtrade stakeholders, including representatives of the producer networks, national Fairtrade organisations, as well as senior advisors and senior product managers. The third phase included extensive fieldwork in Colombia, Côte d’Ivoire, and Honduras with Fairtrade and non-Fairtrade cooperatives, which was important for a counterfactual comparison. The fourth phase included interviews with buyers.

“This study demonstrates, again, how strong, and democratic producer organisations, are best placed to tackle the challenges of sustainability. Curving down deforestation can be achieved, particularly in those places where producer organisations are serving their members and addressing root causes. Producer and their organisations are the local leader that we need to restore our ecosystems, added Solis.

To read the full study, click here, and to learn more about Fairtrade’s work in the area of deforestation click here.

About Fairtrade International

Fairtrade is an independent non-profit organisation representing more than two million farmers and workers worldwide. It owns the FAIRTRADE Mark, a registered trademark appearing on more than 30,000 products, which is the most recognised and trusted sustainability label in the world. Fairtrade International and its member organisations collaborate with businesses, engage shoppers, activate civil society, and enable producers to take control in order to bring about a fair, sustainable future — a future rooted in social justice.

coffee&climate launches the new c&c toolbox

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coffee&climate

HAMBURG – The initiative for coffee&climate (c&c) launched the new c&c toolbox, an interactive web app on climate-smart coffee cultivation for smallholder coffee farmers and agronomists worldwide. It is free of charge, interactive, and comes in different languages: to know more click here.

Climate change impacts, such as prolonged droughts, heavier rains, more pests and diseases, and lower yields threaten coffee production worldwide. Smallholder coffee farmers around the globe, who cover 80% of global production, are facing unprecedented challenges. In response to these challenges and the needs of coffee farmers, the c&c has developed the new toolbox together with farmers, agronomic experts and researchers to bridge the gap between science and farmer know-how.

Increased access to digital tools

Smallholder farmers constitute by far the largest group of actors in the coffee sector. To make coffee production climate-smart it is crucial to understand the needs of those millions of men and women. What do they need? What helps them?

“Farming communities have increased access to digital tools”, says Victor Komakech, Climate Change Coordinator at Hanns R. Neumann Stiftung Uganda. “We are working with a lot of young people who want to farm as business, and they are very interested to use digital tools.”

Accessible via smartphone, tablet, and laptop, even in low-bandwidth areas, the new c&c toolbox offers climate-smart coffee practices, so-called “tools”, in the form of easy-to-use step-by-step instructions. Farmers find practical instructions for the climate change impacts on their farm in the form of graphics, short videos and descriptions in local languages. Extensionists get valuable insights in a dedicated trainer section to support farmers in achieving climate-smart coffee production.

Go-to knowledge hub

The new c&c toolbox is a go-to knowledge hub that combines known practices and innovative methods to effectively tackle climate change. It aims at climate-smart coffee cultivation, fostering resilience against climate impacts while nurturing biodiversity, promoting reforestation, and ensuring farmers’ livelihoods.

“In order to have a liable and thriving future, farmers need to move away from outdated practices to innovative and adaptive approaches“, says Stefan Ruge, Program Manager coffee&climate. “We are building capacity in the coffee sector by empowering farmers with the knowledge and resources they need, and by sharing the coffee&climate toolbox as a public good“.

The new c&c toolbox places great emphasis on inclusivity ensuring global accessibility regardless of age, gender, or education level. It will continue to evolve based on farmer know-how and latest scientific insights.

Collaborative efforts for a sustainable future

The c&c toolbox is backed by the initiative for coffee&climate (c&c), a global group of action driven coffee companies together with the Swedish International Development Cooperation Agency (Sida). Kathrine Löfberg, c&c Chairperson and Chair of Löfbergs Sweden, says: “The launch of the new c&c toolbox marks a crucial step in helping smallholder coffee farmers adapt to the challenges of climate change – a milestone that could only be achieved through the collaborative efforts of the c&c members working together for a sustainable future.”

Watch the recording of the launch of the c&c toolbox here:

 

OXO Rapid Brewer: coffee anywhere in 5 minutes or less

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Rapid Brewer
Rapid Brewer (picture provided)

NEW YORK, USA – OXO, an award-winning consumer brand from the Home & Outdoor business segment of Helen of Troy Limited, is excited to announce the launch of the OXO Rapid Brewer, an innovative portable coffee maker, and the latest addition to the OXO Brew line of award-winning coffee products. At just under $40, the Rapid Brewer brews exquisite hot concentrated coffee in two minutes and smooth, low-acid cold brew in five minutes – all without the hassle of steeping, cords and plugs, or charging.

As consumers look to enjoy cold brew or espresso beverages at home, they often face cumbersome brewing methods involving bulky machinery, costly pods, and lengthy steeping times.

Espresso machines can be expensive and difficult to use, while cold brew methods can take up to 24 hours to achieve a smooth taste. Recognizing the need for a more efficient, cost-effective, and easily accessible solution, OXO, known for its inventive and thoughtfully designed products, developed the Rapid Brewer.

Comparable to the size of a standard water bottle, the Rapid Brewer is lightweight, portable and cordless, allowing coffee lovers to brew great tasting coffee anywhere, anytime. The easy-to-use and easy-to-clean Rapid Brewer uses high-pressure extraction to create rich, smooth coffee. Brew rich, hot concentrated coffee in 2 minutes or smooth, low-acid cold brew in 5 minutes.

  • Compact and Portable: The Rapid Brewer fits in the palm of your hand and tucks easily into a suitcase, perfect for travel.
  • Versatility: Use concentrated coffee to make almost any coffee concoction, from a traditional Americano to a Vietnamese Cold Brew, to a decadent Affogato.
  • Easy to Use: Features a separate fill line for ground coffee and water to ensure perfect results every time.
  • High-Pressure Extraction: The pressurized brewing chamber ensures flavor extraction.
  • Contains Recycled Content: OXO’s commitment to sustainability is reflected in the Rapid Brewer’s design and material selections. The carafe and water chamber are made out of Tritan™ Renew, made from 50% recycled content*. Additionally, the small brewing size — just the amount you need – and built-in reusable filter, contribute to less waste compared to traditional brewing methods.
  • Easy to Clean: Made for quick clean up, everything but the pump is dishwasher safe.
  • Non-Electric: No plugs or recharging are needed, enhancing its portability.

To support the launch of the Rapid Brewer, OXO has partnered with James Beard Award-winning chef Dan Kluger of Loring Place, Greywind and Spygold, who developed exclusive recipes using the Rapid Brewer, coming this fall. This collaboration aims to captivate coffee enthusiasts and build sustained excitement and momentum for the brand throughout the year.

OXO also developed an exciting and immersive microsite at www.rapidbrewer.com. The digital hub, coming in the fall, is designed to enhance the coffee brewing experience, featuring detailed instructions and videos, as well as a plethora of coffee-inspired recipes like the Americano with Hot Concentrate, Vietnamese Style Cold Brew, and more.

“The Rapid Brewer represents a major leap forward in coffee innovation,” said Francoise Vielot, VP of Product Development for OXO. “As a company that prides itself on making everyday tools better and tasks easier, we’re proud to offer a solution that not only simplifies the brewing process but also delivers exquisite coffee in a fraction of the time whether you’re at home, in the office, or on the go.”

The Rapid Brewer has been proven to match the quality of traditional overnight cold brewing methods while offering unparalleled speed. Participants in studies conducted by UC Davis’ Coffee Research Center could not detect a significant difference in the taste between the OXO Rapid Brewer’s cold brew vs. coffee brewed for 19 hours with the leading market cold brew machines.

Onyx Coffee Lab announces launch of new packaging highlighting producers

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Southern Weather is a foundational blend for specialty coffee roaster Onyx Coffee Lab in Rogers, Arkansas (photo provided)

ROGERS, Ark., USA – Onyx Coffee Lab announces the launch of its newly redesigned retail packaging. This update marks a significant step in Onyx’s mission to bring coffee lovers closer to the origins of their coffee while also enhancing convenience, enhancing customer experience, and underscoring the brand’s commitment to sustainability.

A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers.

Each card includes detailed information about the farmer, the region, and the unique process behind each batch of coffee. Customers can scan codes on the cards to access videos, interviews, and additional content, creating an immersive experience that connects them directly with the people and places behind their coffee.

“Our new packaging is more than just a visual refresh,” said Niki Weegens, creative director at Onyx Coffee Lab. “It represents our deep commitment to the coffee community — from the farmers who grow the coffees to the customers who get to enjoy them. We’ve redesigned our packaging to create a stronger connection between our customers and the producers who make our coffee so special.”

The updated packaging includes a transparent, resealable bag inside a sturdy, beautifully designed box, ensuring that the coffee remains fresh from the first cup to the last.

The new design features a sleek, minimalist aesthetic that reflects Onyx’s artisanal approach to coffee. The clean lines, monochromatic palette, and refined typography create a modern yet timeless look, mirroring the brand’s dedication to quality and craftsmanship.

While the new design focuses on enhancing the customer experience and includes several new elements, Onyx Coffee Lab remains steadfast in its commitment to sustainability. The packaging continues to use eco-friendly materials that align with the brand’s ethos of responsible sourcing and environmental stewardship.

By maintaining these practices, Onyx ensures that every purchase supports both high-quality coffee and sustainable efforts.

SSP Group appoints new CEO for its Continental Europe division

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SSP Group
SSP Group logo

LONDON, UK – SSP Group has announced the appointment of Satya-Christophe Menard as the new CEO for its Continental Europe business. Menard joins SSP today with a 20-year track record in the service industry, including extensive experience in the food and coffee business across a number of European and North American countries.

Most recently, he worked as president of the out-of-home division of coffee company JDE Peet’s and prior to this he was global CEO of Sodexo’s schools and universities division. He also held leadership positions across various Sodexo’s divisions internationally.

With considerable experience of creating profitable growth strategies in B2B and B2B2C companies, and of leading international and diverse teams, Menard will work with colleagues across France, Belgium, Luxembourg, Italy, Spain, Germany, Austria, Switzerland, Norway, Sweden, Denmark, Finland, Estonia and Iceland to continue to accelerate growth and profit, and partner with clients and brands to develop market-leading food and beverage offers.

Commenting on the appointment, Patrick Coveney, Group CEO of SSP, said: “Satya’s outstanding business skills and deep, relevant international experience will help us continue to maintain our strong regional and in-market leadership, which is central to our strategy, business model and culture. We’re certain that he will make a very valuable contribution to our business, and we look forward to welcoming him to the team.”

Satya-Christophe Menard said: “I’m delighted to join SSP as the new CEO for Continental Europe, leading the strategic direction for the region and joining the Group Executive Team at this exciting time in the company’s journey. Continental Europe is SSP’s largest division by sales, operating around 1,200 units and employing nearly 15,000 colleagues*, and I’m looking forward to working with a diverse team across 14 countries. “

Menard will officially transition into his new role on 14th October following a handover period with current CEO for Continental Europe, Jeremy Fennell, who will move to the role of Group Chief Operating Officer, working with the Executive Committee to enhance SSP’s capabilities in areas including digital and technology, customer, commercial and supply chain.

*As at 30 September 2023