TURIN, Italy – From September 26 to 30 in Turin (Italy) at Terra Madre Salone del Gusto, the Slow Food Coffee Coalition (SFCC), the international, open and collaborative network that unites everyone involved in the coffee supply chain, offers visitors a unique program of tastings, activities and workshops to discover the world of coffee in all its shapes.
Slow Food Coffee Coalition space will be at the heart of Terra Madre; an immersive experience designed for a wide and diverse audience, from interested people to coffee lovers. Coffee farmers, roasters, and experts will be there to provide everyone with the tools they need to taste, recognize, and choose better-quality coffee.
The space is divided into an area dedicated to Slow Food Coffee Coalition roasters and a meeting area that offers daily sensory experiences, encounters with experts, workshops, and interesting topics related to the world of coffee, first and foremost the importance of agroforestry coffee. It’s a place where education and conviviality blend together through the involvement of participants.
Open activities are kicked off on September 26 by a debate among Slow Food producers and roasters from Asia, South America and Africa, who every day promote a more sustainable and resilient cultivation in agroforestry systems, while sensitizing coffee drinkers on how to be more responsible while choosing the beans for their daily cup.
Slow Food communities on stage
Slow Food farmers will be involved in a training on the Participatory Guarantee System (PGS) which stands at the core of the SFCC. The PGS is used to identify good, clean and fair coffee, using models based on trust, collaboration, and which do not financially burden producers.
Visitors will have the opportunity to listen to the Slow Food coffee producers stories and taste their coffee. The MAYA Poq’omchi women, an indigenous peoples’ group from the mountainous slopes of San Cristóbal Verapaz, Guatemala, will be the protagonists of Indigenous women in coffee on September 27. Since 2023, supported by Lavazza Foundation, they joined the Slow Food movement and the Coffee Coalition. Together they promote economic initiatives for the autonomy of MAYA women, improving their quality of life and offering quality products to the market, while protecting biodiversity and keeping good ancestral agricultural practices,
During The Consumption of coffee in origin countries: the experience of Philippines, Mexico and Colombia (September 27), Teddy Cañete, coffee farmer from Negros Island, Philippines, Stephany Escamilla Femat , Agroecology Engineer, Coffee Expert and Slow Food International Councillor for Coffee from Mexico, and Luis Carlos Burbano, coffee farmer from Narino, Colombia will bring to light the most controversial and hidden issues related to coffee and to its colonial past.
On Saturday 28 representatives from the Slow Food Coffee Coalition and the Slow Food Wine Coalition meet to discuss and analyze similar challenges and common solutions to improve Mitigating climate change in agriculture: coffee and wine
During The role of indigenous youth in coffee cultivation: Experiences from the Philippines, Thailand, and Mexico on Sunday 29 Lee Ayu, Daniel Maches, Geovanny Mejía, April Lie Obrique, young coffee farmers from Thailand, Mexico, the Philippines, talk about their role and the challenges and new possibilities that coffee cultivation poses in their indigenous communities of origin. Indigenous peoples have handed down from generation to generation how to draw nourishment and materials from native forests without damaging them in a cyclical equilibrium. With the approach of colonialism, land grabbing and other processes of dispossession of indigenous peoples’ ancestral land, some of this knowledge has been lost.
That is why the role of indigenous peoples still living or returning to their lands is crucial to recover, preserve and pass on their traditional ecological knowledge about ecosystems.
Promoting climate resilient livelihoods through the coffee value chain in Malawi and Uganda
In this appointment on September 27 in collaboration with the Food and Agriculture Organization Emanuele Dughera from the SFCC, FAO representatives, Manvester Khoza from Slow Food in Malawi and John Wanyu from Slow Food Uganda will present the newest publication from FAO in collaboration with Slow Food Coffee Coalition on how agroforestry coffee improves resilience and ensures livelihoods in the context of climate risk and access to markets. The project on which the paper is based had the objective to reflect on the benefits and constraints of agroforestry coffee production, good practices for facilitating a fair and sustainable value chain, and what is needed for promoting and maintaining the adoption of those practices In Uganda and Malawi. The discussion will focus on activities performed in those communities by the Slow Food Coffee Coalition (SFCC), whose approach highlights the importance of engaging all actors from the coffee value chain to allow for the strengthened livelihoods of coffee growers. You can downlad the FAO-Slow Food Coffee Coalition publication on Agroforestry here https://openknowledge.fao.org/items/c495017b-fe88-4773-b4e3-fe9feae9f43d
During Circular coffee: Coffee Coalition and Center for coffee circular economy on September 27, Dario Toso, Sustainability and Circular Economy Manager from Lavazza, Emanuele Dughera from Slow Food Coffee Coalition will present their collaboration at the Center for circular economy in coffee, a pre-competitive platform aiming at accelerating the circular transition in the coffee supply chain, promoting its principles, supporting innovation, and developing good practices related to circular economy in the global coffee industry. Founded by a network of partners like Giuseppe e Pericle Lavazza Foundation, Politecnico di Torino, University of Gastronomic Sciences (Pollenzo, Italy), International Coffee Organization (ICO), International Trade Centre (ITC) and United Nations Industrial Development Organization (UNIDO), the center is now open to all player in the supply chain who can contribute and benefit in its platform, starting from coffee growers and along all the member of the long coffee supply chain.
The Slow Food Coffee Coalition and the Specialty Coffee Association, a nonprofit, membership-based organization that represents thousands of coffee professionals, reinforce a collaboration born at Terra Madre Americas 2024 and chart the way for a common mission in the years to come. On Saturday 28 during The new Coffee Value Assessment: Tasting coffee with the Specialty Coffee Association Peter Giuliano, Executive Director at Coffee Science Foundation and Chief Research Officer SCA, Emanuele Dughera, Slow Food Coffee Coalition Coordinator and Paolo di Croce, Slow Food Director, will sign a Memorandum of Understanding to mark their future collaboration.
On Sunday 29 during Coffee Migrant – Migrant Coffee, Massimo Battaglia from Accademia del Caffè Espresso La Marzocco, Efrain Lechuga, coffee farmer in Mexico and Stephan Katongole, coffee farmer in Uganda, will tell the story of migrations related to coffee from the 19th century to today.
During ConSenso: A coffee experiment in Tanzania, Massimo Battaglia, Coffee Research Leader from Accademia del Caffè Espresso will present a new scientific project which aims to raise awareness about the coffee supply chain through remote analysis of a plantation governed by careful agronomic practices, analyzing the impact of climatic and environmental conditions with the aim of activating climate change adaptation actions.
Every day inside the Coffee Coalition house, in the De’ Longhi corner, a full program of tastings will give participants the possibility to taste Slow Food Coffee Coalition coffee with a twist, brewed by professionals with De’ Longhi machines.
Coffee Tastings
Besides discussing the most relevant and crucial issues related to coffee plantations and biodiversity, the SFCC will welcome visitors, chefs and experts to taste several local coffee varieties from the Slow Food Communities. Moreover, there will be specific Taste Workshops organized together with Lavazza at the Nuvola Lavazza. Few hints? Lavazza Coffetails, presenting original cocktails based on coffee; Coffee in all the languages of the world, from Turkish coffee to Brazilian cafezinho to Senegal’s café touba; La reserva de ¡Tierra! Cuba, putting at the center the exciting result of a Lavazza Foundation project with coffee producers, and the first Slow Food Coffee Coalition certified product. The complete program is available here. https://2024.terramadresalonedelgusto.com/en/event/
Click here to read the FAO – Slow Food Coffee Coalition Publication How coffee value chains foster climate-resilient livelihoods https://openknowledge.fao.org/server/api/core/bitstreams/da9e99b4-4116-4b1e-841e-ee8235f7df01/content
Are you a producer? a coffee lover? Find out more and join the Slow Food Coffee Coalition https://www.slowfood.com/thematic-network/coffee-coalition/
The Slow Food Coffee Coalition space is made possible thanks to those who believe in the network. Slow Food Coffee Coalition’s Main Partners: Fondazione Lavazza and DeLonghi, our Partner: Sweet Coffee Italia, all the farmers, experts, and friends of the SFCC, the Specialty Coffee Association International, and Accademia del Caffè Espresso.
La Marzocco is the technical partner of the Slow Food Coffee Coalition space at Terra Madre 2024. The organisers also thank Oatly, BWT, and the roasters of the SFCC present at Terra Madre: B.farm, Brisa Coffee Roasters, Caffè Costadoro, Cortinovis Coffee Roasters, Gustotop, Ialty Specialty Coffee, Morettino, Nordic Roasting Co., Origini Caffè – Il caffè dei piccoli produttori, Peacocks Coffee, Tressessanta Coffee Roasters and BioCubaCafé which is an association of coffee producers, though not a roaster itself
