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Wednesday 27 November 2024
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Luckin Coffee launches new Oat Milk Series with OATLY

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Luckin Coffee
Luckin Coffee's new Oat Milk Series (picture provided)

SINGAPORE – Luckin Coffee is thrilled to announce the launch of its much-anticipated Oat Milk Series, featuring the Oat Milk Latte and Oat Shakerato – both made with OATLY Barista Edition Oat Milk! Perfect for those seeking plant-based alternatives or lactose-free options, this new series offers a delicious way to enjoy your coffee without compromising on quality.

Starting Friday, 6 September 2024, the Oat Milk Latte will be available at a special launch price of S$4.50 until 30 September 2024.

Crafted with velvety oat milk and a unique Ristretto extraction process that enhances its bright sweetness, this latte delivers a burst of oat-powered brilliance with every sip, proving that oat is truly the GOAT (Greatest Of All Time) of plant-based drinks!

In addition to the Oat Milk Latte, Luckin Coffee will launch the Oat Shakerato on Friday, 20 September 2024 – a brand new addition to its existing menu. Creamy, lactose-free, and shaken to frothy perfection, it combines the richness of oat milk with the bold intensity of espresso. The Oat Shakerato is perfect for those looking for a refreshing, lactose-free, plant-based drink on hotter days.

In the upcoming weeks, Luckin Coffee will expand the availability of OATLY Barista Edition Oat Milk across selected drinks on its menu, offering customers the chance to enjoy their favourite beverages with a plant-based, lactose-free twist for just an additional $0.50.

The brand’s commitment to excellence extends beyond just plant-based options. Luckin Coffee’s beans, sourced directly from top coffee-producing regions, have been recognised for their high calibre. Every batch is meticulously blended by a team of World Barista Championship champions, ensuring that each cup is nothing short of exceptional.

British coffee shop chain Gourmet Coffee Bar & Kitchen chooses DUG

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Gourmet Coffee Bar & Kitchen logo

LUND, Sweden – British company Gourmet Coffee Bar & Kitchen has in a short time established itself as the leading specialty coffee chain at the country’s railway stations. Now they choose to include DUG in their range of premium products.

Gourmet Coffee Bar & Kitchen has around 60 expert baristas serving thousands of customers, commuters and others visiting British railway stations on a daily basis. From November, the range of milk alternatives will be expanded when the café chain can offer Veg of Lund’s plant-based drink DUG.

“With Gourmet we have partnered with a customer who has high ambitions with quality and taste throughout their offering. They reach thousands of daily guests and we naturally hope that DUG gets attention and invites you to try a new plant-based drink”, says Cecilia Lindwall, CEO of Veg of Lund.

“Our customers love good quality coffee and increasingly they are looking for tasty and sustainable alternatives to dairy milk, so we are delighted to add DUG to this range”, says Nick Garnell, MD of Gourmet Coffee.

About Veg of Lund

Veg of Lund develops unique plant-based foods meeting consumers’ demands for taste and sustainability. The company has roots in research at Lund University and owns patented methods for developing new food categories in the fast-growing market for plant-based foods.

Veg of Lund’s climate-smart and tasty products are sold in Europe and Asia under the DUG and MyFoodie brands. The company’s shares are listed on the Nasdaq First North Growth Market under ticker VOLAB.

Reliant Coffee debuts at #271 on the Inc. 5000 List of Fastest Growing Companies

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Reliant Coffee
Reliant Coffee logo

DAVIE, Fla., USA – Reliant Coffee, the leading provider of premium B2B automated bean-to-cup coffee subscription services, today announced that it has been named to the 2024 Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. Debuting at #271 among all companies, #14 in the Food and Beverage category and #32 in Florida, Reliant Coffee has established itself as a disruptive force in the coffee service sector.

“We are honored to debut at number 271 on the Inc. 5000 list of fastest growing companies,” said Marko Askic, Managing Director of Reliant Coffee. “Reliant Coffee is where state-of-the-art automation meets super-premium coffee. By leveraging our exclusive partnership with illycaffè and placing our fully-automated, bean-to-cup baristas at upscale locations where they are more easily-accessible to consumers than the competition, Reliant Coffee offers a tastier and more convenient option for premium coffee that fresh, fast and (usually) free.”

The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate is 1,637 percent. In all, this year’s Inc. 5000 companies have added 874,458 jobs to the economy over the past three years.

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. All 5000 companies are featured on Inc.com starting Tuesday, August 13, and the top 500 appear in the new issue of Inc. magazine, available on newsstands beginning Tuesday, August 20.

“One of the greatest joys of my job is going through the Inc. 5000 list,” says Mike Hofman, who recently joined Inc. as editor-in-chief. “To see all of the intriguing and surprising ways that companies are transforming sectors, from health care and AI to apparel and pet food, is fascinating for me as a journalist and storyteller. Congratulations to this year’s honorees, as well, for growing their businesses fast despite the economic disruption we all faced over the past three years, from supply chain woes to inflation to changes in the workforce.”

About Reliant Coffee

Reliant Coffee (www.reliantcoffee.com) is a woman-owned Florida Limited Liability Company that’s revolutionizing the coffee-as-a-service industry with state-of-the-art automation and business model innovation. It’s exclusive relationship with illycaffè, the first Italian coffee company to obtain B Corp status, gives Reliant Coffee’s subscribers a super-premium coffee experience, with delicious, sustainable coffee brewed fresh using its automated bean-to-cup baristas.

“Our business subscribers enjoy an all-inclusive monthly subscription that covers machines, consumables, service and maintenance,” added Antonio Andonov, Reliant Coffee’s Director of Sales. “Our automated baristas are placed in corporate offices, upscale residential buildings, hotels, auto dealerships, and more, offering consumers a more convenient and delicious alternative to expensive chain coffee stores.”

Robusta coffee futures rebound on tight fundamentals, Arabica prices further supported by dry conditions persisting in Brazil

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ICE coffee arabica robusta futures EUDR Intercontinental Exchangemarkets futures London prices exports CRSP amendments Vietnam NYSE Exchange Arabica Arabica robusta Sucden coffee market
The ICE logo

MILAN – Robusta coffee futures rebounded strongly yesterday, Wednesday, 4 September. In London, the contract for November delivery gained $202 to settle at $4,912, moving closer to the record- high of $4,948 reached on 30 August. Certified stocks declined slightly to 1,006,000 bags at the start of the week, the bulk of which (about 90%) were Brazilian-origin Robusta.

Ice Arabica also gained marginally, with the contract for December delivery closing at 243.70 cents, up 90 points from Tuesday’s session.

Arabica prices are underpinned by uncertainty over Brazil’s new 2025/26 harvest, just weeks before the main flowering of the Arabica crop begins. New weather forecasts from Brazil rule out significant rainfall in the short term.

On the Robusta front, exports from the Indonesian island of Sumatra increased by 13.4% in July compared to the same month a year ago, and by 140% compared to June, to 17,431.3 tonnes or 290,522 60-kg bags.

Sumatra’s Robusta is offered at a premium of between $200 and $220 over the London market prices. Indonesia’s 2024/25 production (April-March) is estimated by the markets at around 10.9 million bags.

Activity in Vietnam remains subdued due to limited carry-over stocks from this year’s harvest and will not pick up before the new crop, which will start marketing at the end of the year.

The outlook for the 2024/25 season is pessimistic, due to the severe drought that hit the coffee areas in the first half of the year.

According to Swiss trader Volcafe, Vietnam’s 2024/25 harvest could be only 24 million bags, the lowest in 13 years.

It should be noted that parts of the Central Highlands were recently hit by heavy rains, which did not damage the crops, according to local traders.

Meanwhile, farmgate prices in the Central Highlands areas are between 119,000 and 120,500 dong ($4.78-$4.84), down slightly from the previous week. The market was closed earlier this week for a national holiday.

World Cocoa Foundation: new deforestation risk assessment methodology offers vital support for EUDR compliance

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World Cocoa Foundation WCF deforestation
WCF logo

WASHINGTON – The World Cocoa Foundation (WCF) announced the launch of a comprehensive deforestation risk assessment methodology for WCF members to use. This new methodology standardises how companies assess the deforestation risk level of all plots where cocoa destined for the EU market was produced – an analysis that is required for compliance with the European Union Deforestation Regulation (EUDR). Taking effect in 2025, EUDR will require importers of key commodities such as cocoa to show that those goods were produced on land free of deforestation since the end of 2020.

Until now, there has not been an authoritative methodology for assessing deforestation risk in the cocoa supply chain. The new methodology offers step-by-step technical guidance to help companies comply with EUDR as they ship cocoa to EU markets.

It is designed to work with cocoa from all origin countries. WCF developed it in partnership with remote sensing pioneer Satelligence, the European Cocoa Association (ECA) and the European Forest Institute (EFI). It includes detailed direction on how to gather and clean farm polygon data, compare against forest baseline sources and detect deforestation.

“This new WCF methodology helps ready the cocoa sector for EUDR compliance and is an important milestone in WCF’s overall traceability strategy,” said Chris Vincent, WCF President. “That strategy is focused on industry alignment and collective action, including enabling science-based, standardised best practices and systems that will contribute to real impact across the sector. It helps our members, cocoa farmers and policymakers achieve the shared goal of ending cocoa-related deforestation and improving farmer incomes linked to cocoa.”

By establishing best practices for data and processes, the new methodology will boost confidence in cocoa traceability and cocoa sustainability. It will enable companies to provide greater assurance regarding the cocoa passing through their supply chains. And it will help EUDR-compliant cocoa farmers maintain market access to the EU and avoid being unintentionally excluded from those supply chains by reducing “false positives.” These are instances where potential deforestation is detected but none has actually taken place.

“By helping the cocoa sector adopt a unified best-practice deforestation detection methodology tailored to the feedback of EU stakeholders, we created a reliable standard that directly supports EUDR compliance and beyond,” said Satelligence CEO Niels Wielaard. “Collective action builds trust and transparency among all stakeholders—including governments—ensuring that the path forward is both simpler and more effective as we all work towards a deforestation-free cocoa sector.”

Several WCF member companies participated in validating and refining the methodology prior to launch by using it to develop their own preparedness reports.

“Protecting forests has been a priority for Cargill for a long time. We have been working on best-in-class deforestation risk assessment solutions both through in-house experts and collaboration with external organisations,” said Jonathan Escolar, Technical Specialist for Climate, Land Use and Water at Cargill, which is a WCF and an ECA member company.

“As an existing partner of Satelligence, we are happy to contribute to and support this methodology’s rollout across the broader WCF membership and contribute towards EUDR compliance. We hope to seek alignment and facilitate the exchange of data between supply chain actors leading to valuable learnings.”

About WCF

The World Cocoa Foundation (WCF) is an international membership organisation representing the global cocoa and chocolate sectors. Its members include farmer cooperatives, cocoa processors, chocolate manufacturers, supply chain companies and other companies worldwide.

WCF’s vision is to be a catalyst for a thriving and equitable cocoa sector that is collaborating to improve farmer income, reverse deforestation and combat child labour. WCF’s unique position at the centre of the cocoa and chocolate sector enables it to create strategic relationships and collaborative programmes with cocoa farming communities, governments, and civil society, which deliver transformative impact and systemic reform.

USAID launches initiative to boost Southeast Asia investments in low-carbon land use in Southeast Asia

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USAID United States
USAID logo

WASHINGTON, USA – The United States Agency for International Development (USAID) has launched a five-year initiative to increase investments in sustainable commercial agriculture, forestry, and other land uses in Southeast Asia. USAID Partnerships for Green Investment (PAGI) will collaborate with investors and companies working with agricultural and forestry commodities to reduce carbon emissions, enhance climate resilience, protect biodiversity, and improve equitable benefit sharing with communities.

This initiative will seek to advance the US-ASEAN Comprehensive Strategic Partnership by leveraging finance to achieve net zero goals, catalyzing private sector investments across the region that will spur economic growth, advance financial inclusion, and leverage technology to support food security, with particular attention to small and medium-sized enterprises as well as civil society.

Agricultural expansion is Southeast Asia’s biggest deforestation threat and has led to significant loss of biodiversity and disruption of ecosystems. The region is home to globally important agricultural supply chains such as the global coconut market valued at $26 billion, natural rubber $46 billion, coffee $93 billion, and rice $300 billion.

USAID PAGI will work to increase the adoption and implementation of standards in agriculture, forestry, and other land use supply chains in Southeast Asia that ensure environmental sustainability, social impact, and strong governance, as well as improve benefits for local communities. This initiative builds on the 2018-2023 USAID Green Invest Asia (GIA) initiative, which facilitated $446 million in investments in low-carbon business models in Southeast Asia.

USAID PAGI, building on USAID GIA experience, will collaborate with multiple regional partners and platforms of key commodity sectors to advance initiatives such as the development of a carbon footprint baselines for robusta coffee production and the establishment of a global sustainable coconut benchmark.

This new effort represents a shift from guiding principles to locally-led practices in association with reduced transaction costs, strengthened production standards, and increased supply chain transparency and traceability to accelerate systemic changes in the land use sector.

“Producers and consumers want sustainable and more affordable supply chains,” said Michael Ronning, Mission Director of USAID’s Regional Development Mission for Asia. “To advance the Free and Open Indo-Pacific Strategy, USAID PAGI will work with the public and private sectors to catalyze climate action at scale and advance resilient and secure land-based supply chains, making the Southeast Asia region a strategic hub for U.S. government-leveraged climate finance and investment-readiness support.”

The U.S. government through the USAID Climate Strategy aims to support the conservation, restoration, or management of 100 million hectares worldwide with a climate mitigation benefit, mobilize $150 billion in private and public finance, and support activities that reduce, avoid, or sequester six billion metric tons of carbon dioxide equivalent.

“Ambitious? Yes. Possible? Without a doubt. That is why public-private partnerships to align and scale climate interventions to reduce emission matters. Launching USAID PAGI in Southeast Asia is a key step in USAID’s long-term global commitment on Conserving Critical Forests and Ecosystems, and advancing net zero results in the ASEAN region,” said Mission Director Ronning.

For more information about USAID Partnerships for Green Investment, please visit USAID’s website.

ENSO and IOD likely to remain neutral in austral spring, says Australian BoM

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La Niña El Niño Alert Enso Indian Ocean Dipole influence
The El Niño–Southern Oscillation (ENSO) is currently neutral.

MELBOURNE, Australia – Sea surface temperatures (SSTs) in the central equatorial Pacific Ocean are ENSO-neutral, having gradually cooled from El Niño levels since December 2023, reports the latest update from the Bureau of Meteorology of the Australian Government. This cooling is being sustained by deep waters surfacing in the central and eastern Pacific. Atmospheric patterns, including cloud and trade winds, remain largely ENSO-neutral.

Three of 7 climate models suggest the possibility of SSTs in the tropical Pacific exceeding the La Niña threshold (below −0.8 °C) from October, while the remaining 4 models, including the Bureau’s, suggest SSTs are likely to remain at ENSO-neutral values (between −0.8 °C to +0.8 °C ) throughout the forecast period. This means it is possible a La Niña may develop in coming months.

The Indian Ocean Dipole (IOD) is currently neutral, with the latest weekly IOD index value (as of 1 September) of +0.15 °C. Most models indicate that the IOD is likely to remain neutral until at least the end of spring.

Global SSTs were the warmest on record for each month between April 2023 and June 2024. July 2024 global SSTs were the second warmest on record, not as warm as July 2023 but much warmer than any other year. August 2024 is currently tracking as the second-warmest August for SSTs on record. The current global pattern of warmth differs to historical patterns of SSTs associated with ENSO and IOD. This means future predictions of ENSO and IOD based on SSTs during past events may not be reliable. Phenomena such as ENSO and the IOD are only broad indicators of the expected climate. The long-range forecast provides better guidance on local rainfall and temperature patterns.

The Southern Annular Mode (SAM) is currently positive (as at 1 September), having been neutral for most of the second half of August. The SAM index is forecast to become neutral during the coming week. A neutral SAM has no strong influence on Australian rainfall and temperature patterns.

A pulse of the Madden–Julian Oscillation (MJO) is currently in the Maritime Continent region to Australia’s north (as at 1 September). Most models suggest the pulse will either maintain its strength or strengthen slightly as the MJO progresses over the Maritime Continent in the coming week. When the MJO is in the Maritime Continent at this time of year, it may contribute towards strengthening trade winds, which can assist with La Niña development.

The Coffee Bean & Tea Leaf introduces new Nespresso single-serve coffee capsules

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Coffee Bean & Tea Leaf California
The Coffee Bean & Tea Leaf logo

LOS ANGELES, USA – The Coffee Bean & Tea Leaf, a global specialty coffee & tea house, today announced the launch of its range of The Coffee Bean & Tea Leaf coffee capsules that are compatible with Nespresso Original¹ machines, giving coffee lovers around the world a new way to enjoy the signature café taste and quality of The Coffee Bean & Tea Leaf coffee they love – all from the comfort of their homes.

The capsules are crafted with The Coffee Bean & Tea Leaf’s specialty coffee beans and are available in a variety of roasts and flavors, including Colombia, Bali Blue Moon, Costa Rica, Ethiopia, and their signature espresso, the World Blend ’63.

“At The Coffee Bean & Tea Leaf, our dedication to delivering extraordinary coffee experiences has been unwavering since 1963,” said Dee Hadley, Head of Marketing of The Coffee Bean & Tea Leaf brand.

“We’re excited to introduce our new coffee capsules – a new way to enjoy our exceptional coffee at home. These capsules not only allow coffee lovers to embark on a global journey of flavors, discovering the world one cup at a time, but also align with the growing trend of at-home coffee consumption. Many find comfort and joy in making and savoring coffee at home.”

Hadley added, “As coffee enthusiasts seek to replicate their favorite café experiences at home, our single-serve capsules offer a perfect way to brew their preferred coffees without sacrificing taste. Compatible with Nespresso® Original line machines, this collection includes our iconic blends and a curated selection of single-origin coffees, catering to both our loyal customers and the broader coffee-drinking market.”

The launch of The Coffee Bean & Tea Leaf capsules, compatible with Nespresso® Original machines marks an exciting milestone for The Coffee Bean & Tea Leaf, rounding out its current single serve offerings which includes K-Cup® capsules as well as The Coffee Bean & Tea Leaf Coffee capsules specially designed for the Caffitaly Coffee Bean & Tea Leaf Single Serve Brewing System, sold exclusively at coffeebean.com.

Your Favorite Brew, At Home

The new range of The Coffee Bean & Tea Leaf™ capsules compatible with Nespresso® Original machines includes 10 capsules per box (MSRP: $9.95) spanning across three roast profiles – Light, Medium, and Dark. The coffees, listed in order of intensity, include:

  • World Blend ’63 – Espresso Roast (Intensity: 8)
    • Crafted with beans from five different coffee origins, each roasted individually to its own optimal profile, our Espresso Roast Blend, rich with caramel notes, is the perfect choice in the mornings to ease into the day.
  • Bali Blue Moon (Intensity: 8)
    • Gently nurtured in the lush Balinese highlands, our single origin dark roast Bali Blue Moon delights with the aroma of toffee and indulgent notes of cherry and chocolate.
  • Colombia (Intensity: 6)
    • Carefully cultivated and expertly crafted, this single-origin medium roast coffee rewards your senses with the rich aroma of chestnuts and a rich, creamy, balanced finish.
  • Costa Rica (Intensity: 5)
    • Crafted with beans from small, second and third generation family farms in Costa Rica, this single origin medium roast coffee invigorates with fruity notes and a smooth finish.
  • Ethiopia (Intensity: 4)
    • This single origin coffee from the Ethiopian highlands is gently roasted in small batches to thoughtfully draw out the bean’s delicate floral, fruity aroma.

These capsules are available at The Coffee Bean & Tea Leaf cafes across the United States as well as online at store.cofeebean.com.

¹ Nespresso is a registered trademark owned by Société Des Produits Nestlé S.A. and is not affiliated with Super Magnificent Coffee Company Ireland Limited doing business as The Coffee Bean & Tea Leaf or these products.

Costa Coffee announces trial of in-store coffee pod recycling with Podback

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Costa Coffee Tarleton Excel London
Costa Coffee logo

HIGH WYCOMBE, UK – Costa Coffee has announced a new trial collaboration with Podback, a UK-wide coffee pod recycling service, to offer coffee pod recycling in 142 Costa Coffee stores across the UK. During the trial, customers can pick up free Podback recycling bags in-store and return them once full for Podback to collect and recycle.

Customers will be able to pick up free Podback bags from baristas in all 133 Costa Coffee stores located within Tesco stores across the UK, and nine Costa Coffee stores in the Swindon area, then take back their full bags for recycling.

In addition, Podback-branded recycling points have been installed in the participating Tesco stores to make it even easier to spot opportunities to recycle pods. The scheme accepts both plastic and aluminium pods from any Podback member brands, including Costa Coffee pods for Nespresso, Tassimo and NESCAFE Dolce Gusto machines.

The rollout of the new recycling points began in August, building on Costa Coffee’s existing in-house pod recycling scheme. Together, Podback and Costa Coffee will aim to collect more pods for recycling through specialist facilities, where the different materials they are made from can be separated to enable them to be recycled.

This trial marks the latest step in Costa Coffee’s efforts to provide recycling options for packaging items that can’t easily be recycled at home or kerbside. Back in 2018, the brand worked with Valpak, an environmental solutions and resource management company, to establish the UK’s National Cup Recycling Scheme, which helped fund cup recycling infrastructure across the country. The scheme, now supported by many of the UK’s other major coffee brands, highlights the importance of collaboration in advancing new recycling solutions. Now, Costa Coffee will become the first UK coffee chain to collaborate with Podback to introduce customer-facing pod recycling points.

Rick Hindley, Executive Director of Podback, said: “This trial gives Podback customers the opportunity to drop off their used pods at local Costa Coffee stores, a response to customer feedback telling us people want a choice of ways to recycle that fit with their daily lives. We are excited to be working with Costa Coffee and Tesco to make this a reality in more than 140 locations across the country. We are sure Podback customers will welcome the new service, and hope that it is the first step to rolling out more drop-off locations throughout the UK.”

Liz Higgins, Head of Sustainability at Costa Coffee, said: “We are always looking for new ways to make it easier for our customers to recycle our packaging. Through this trial with Podback, in-store drop-off points will offer coffee pod users the chance to conveniently recycle their pods with us – whether they are Costa branded or not. The new front-of-house recycling units will be supported by increased messaging in store, which we hope will act as a reminder to customers when visiting our participating stores. The trial will allow us to gather valuable customer feedback and insights, which we will use to enhance our future recycling solutions for pods, cups, and other packaging materials.”

Catherine David, Director Behaviour Change and Business Programmes WRAP, said: “The trial with Costa Coffee is a fantastic way to normalise and simplify recycling coffee pods. Due to their multiple component materials, these pods must be sent to a specialist recycling facility. Now, customers can easily drop them off in any participating Costa Coffee store. Making recycling simple is key to success, and capturing trickier items like pods at scale is an important step forward.”

Through the Podback scheme, used aluminium and plastic pods are recycled in the UK*. Aluminium is used in the manufacture of beverage cans and car components, and plastic is used in the manufacture of a range of items, including packaging crates and building products. The used coffee grounds are treated by anaerobic digestion to produce renewable energy (biogas) and soil improver.

The locations of all drop off points will also be added to the Recycle Now Recycling Locator (managed by WRAP) – the UK’s only postcode-based search tool for people to find out what they can recycle at home, or at nearby locations.

* Aluminium pods are recycled in Cheshire. Plastic pods are recycled in Yorkshire. The coffee grounds are processed by anaerobic digestion facilities, producing renewable energy (biogas) and soil improver

Hario Usa V60 Ceramic pour-over coffee maker set- in seasonal red, holiday gift for coffee novices and enthusiasts

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Hario
V60 Pour Over Ceramic Set In Holiday Red (photo provided)

EL SEGUNDO, CA, USA – Hario USA’s best-selling V60 Ceramic Pour-Over Coffee Set in holiday red is ready for the gift-giving season. The unique brewing method and design allow for a pour-over brewing process, which is popular among coffee enthusiasts and connoisseurs around the world.

“The seasonal red V60 Ceramic Pour-Over Set for the holidays is perfect when accommodating coffee lovers on your gift list, host/esses, or anyone who appreciates the art of coffee making.

Hario’s unique brewing method and design maximize the taste, aroma, and strength of each cup even when using the same beans.

There are two popular ways to brew coffee. One involves pouring hot water over the grounds using a device like the V60 and the other method is the French press or siphon method. Internet reviews show that coffee lovers prefer Hario’s V60 brewing method because of its artistry, controllability, and flavorful results,” expressed Hidetoshi Tanaka, General Manager at Hario USA.

The conical shape of the V60 allows for the layering of coffee grounds, and its spiral ridges control flow restriction enabling the user to pour water quickly for a delicate flavor, or faster for a more robust flavor.

The V60 filters also have a larger hole for flow, although generic filters are also compatible. Moreover, the ceramic material ensures an even distribution of water heat during the brewing process. The result is a robust and flavorful coffee without any bitterness.