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Brazilian coffee exports during the month of October set a new record high of 4.9 million bags

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Brazilian coffee exports Brazil
The Cecafé logo

MILAN – Logistical bottlenecks are not stopping Brazilian coffee exports from setting new all-time highs. According to data published yesterday (11 November), Brazil exported 4.926 million bags of all forms of coffee in October 2024: 11.6% more than a year ago, but more importantly, a 3.27% increase over the previous monthly high of 4.77 million, set in November 2020.

With a FOB price per bag 45.8% higher than in October last year, export earnings rose to a record $1.393 billion, up 62.6% on-year. Green coffee exports reached 4,567,131 bags (+10.5%).

Arabica volumes amounted to 3,695,960 bags (+7.2%). Robusta shipments slowed down, but still grew by 26.9% to 871,171 bags.

Brazilian coffee exportsThe trend for processed coffee was also positive, with foreign sales totalling 359,301 bags (+27.1%), mainly of soluble coffee.

Exports for the first 10 months of the calendar year 2024 also reached an unprecedented volume of 41,455,751 bags (+35.1%).

Green coffee shipments rose to 38,095,167 bags (+38.1%), of which 30,200,831 (+38.1%) were Arabica and 7,894,336 (+140%) Robusta. Exports of processed coffee totalled 3,360,584 bags (+8.6%).

Shipments to all major destinations during the Jan-Oct period were up, with the sole exception of Japan. Exports to Germany and the USA registered +77% and +31% increase respectively. Those to Belgium surged by a whopping +116.25%.

Exports to Italy also set a new record high, rising by more than a third (+34%) to 3,329,743 bags.

Also worth noting are the very strong increases in exports to Spain, The Netherlands and the Russian Federation.

It is also interesting to have a look at export figures to other coffee producing countries, which hold some notable surprises.

Brazilian coffee exports

While exports to Colombia dropped sharply (-62.4%), reflecting a recovery in Colombian production, there was a boom in shipments to Mexico (+155.3%) and Vietnam (+432.8%). Brazil exported to Vietnam, the world’s second-largest producer of the commodity, over 600 thousand bags of coffee in 10 months. Exports to India also soared (1355.8%), exceeding 225,000 bags.

Antwerp was the main port of destination for Brazilian exports closely trailed by Hamburg. Bremen, New Orleans and Genoa followed at a distance (1,832,982 bags).

The positive trend was confirmed in the first four months of the current crop year (July-October). Brazilian coffee exports in all forms amounted to 17,074,555 bags (+17.9%).

 

Exports of green coffee equalled 15,649,128 bags (+18%), of which 12,031,418 million were Arabica (+12.1%) and 3,617,710 were Robusta (+42.9%). Exports of processed coffee were up by 17% to 1,425,427 bags.

Fairtrade Statement on EU Deforestation Regulation amendments proposed by the European People’s Party

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COP27 fairtrade awards premium golden
Fairtrade International logo

MILAN, Italy – Fairtrade International is urgently calling on the European Parliament to honour the commitment made to the EU Deforestation Regulation in 2023 and reject the legislative amendment proposals made by the European People’s Party (EPP) group that contradict the urgent need to protect forests and mitigate climate change inside and outside the EU.

The EPP’s proposal demonstrates its desire to deregulate a key environmental legislation of the European Green Deal. It includes an extended delay of 24 months (instead of the 12 months proposed by the European Commission), which Fairtrade believes would jeopardise the substantial investments and efforts made by thousands of stakeholders – including companies as well as coffee and cocoa farmers – to comply with the law.

The EPP also wants to remove due diligence obligations from traders. And while this would reduce administrative burdens and costs with certain stakeholders in the supply chain, it could lead to less accountability for traders. As Fairtrade stated repeatedly, there is no environmental and social sustainability without fair sharing and management of risks across the supply chain.

Plus, the EPP amendments also called for the establishment of a “no-risk” category in the benchmarking process, which means companies would only need to show evidence of compliance if requested by the competent authority. Fairtrade believes that there are zero “no risk” categories because human rights violations and environmental degradation may happen even in regions/countries where deforestation has been decreasing. Furthermore, without associated mechanisms to incentivise forest protection and restoration, a “no risk” category could lead to unintended consequences, such as the lack of activities that support sustainable supply chains in countries at risk.

In case the amendment proposed by the EPP is unfortunately adopted, and if the EU institutions do not manage to agree on those provisions, the EUDR would become applicable at the end of December 2024 as originally planned. Fairtrade did not call for a 12-month delay, but we must all now be responsible and stand by this proposal of the European Commission in order to avoid chaos and uncertainty.

For these reasons, Fairtrade implores the European Parliament to vote down these amendments and uphold democratically decided laws while demonstrating its commitment to forests, climate change, and biodiversity. A vote on the proposed amendments will take place at the European Parliament’s plenary session in Brussels on 14 November.

WMF Professional Coffee Machines sets standards in the digital customer journey with its new website

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WMF Professional Coffee Machines
(picture provided)

GEISLINGEN AN DER STEIGE, Germany – With the relaunch of its website, WMF Professional Coffee Machines is taking the digital customer journey to a whole new level. Through a unique visual brand experience, target-group specific industry pages and informative success stories, visitors can actively experience the versatility of WMF coffee machines.

Customers are supported on their digital journey by numerous intelligent AI features, ranging from a handy product finder to an interactive chatbot.

Next level customer engagement

Addressing customers is more than ever a matter of interweaving digital and analogue aspects of the customer journey. WMF is a pioneer in this field. From equipping its fully automatic coffee machines with large digital touch displays at an early stage, to the virtual showroom where visitors could digitally immerse themselves in the world of professional coffee machines during the pandemic, to the constantly growing e-commerce range of accessories, consumables and spare parts. For some time now, selected coffee machine models have also been available for direct online purchase.

The clear aim of this holistic customer approach is to improve user-friendliness and customer interaction. This commitment to true customer centricity was also a decisive factor in the development of the new website.

Putting customers at the centre of the online experience

At the heart of the relaunch is the customer experience. For this reason, WMF has placed great emphasis on clear user guidance. This is achieved through short, concise customer and industry-specific content and success stories that highlight the individual requirements and benefits for different target groups. Closer interlinking of content also ensures that users can navigate intuitively through the site.

Modern design and intelligent features

The new design ensures that all this information flows organically and provides a central theme throughout the site. Animations, cleverly placed videos and interactive ‘scrollytelling’ through text, images and video tell a coherent story. Piero Adamo, Head of Digital Marketing at WMF Professional Coffee Machines, sums up the idea: “The website is designed to provide our customers with the best possible support in their individual decision-making process.”

Practical help from AI

This also applies to the new AI functions on the WMF website. For example, visitors can use the new product finder to put all current machine models through their paces in three dimensions, filtering by machine type, cup capacity and industry as desired. In keeping with the concept of a seamless customer journey, an intelligent chatbot is also available to assist customers at any time. Axel Fähnle, Head of Marketing at WMF Professional Coffee Machines, emphasises: “With these AI functions, we ensure that users always get the support they need and can get in touch with us even more easily.”

Visit the new website here: https://www.wmf-coffeemachines.com/en_com/.

Franke successfully finalizes the acquisition of WESCO

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Franke
Franke logo

AARBURG, Switzerland – The Franke Group has successfully completed the acquisition of the WESCO Group, a premium supplier of extractor hoods and ventilation systems in Switzerland and Germany, which was announced in September. The relevant competition authorities have approved the transaction. WESCO will be managed as a separate entity under the leadership of Barbara Borra and will complement and strengthen the portfolio of Franke Home Solutions, a division of Franke Group.

Barbara Borra, President/CEO of Franke Home Solutions: “We are very pleased with the swift completion of the transaction and look forward to the integration of the WESCO Group. Together with the teams of WESCO and berbel, we will continue to focus on delivering first-class service to customers and building on existing relationships. This acquisition strengthens our offering in the market for extractor hoods geographically and strategically and, above all, offers us the opportunity to gradually achieve a leading position in Germany and Switzerland.”

Franke Group, headquartered in Aarburg, Switzerland, is a leading global manufacturer and provider of solutions and equipment for domestic kitchens as well as for the professional foodservice sector and coffee preparation. The company is present worldwide and employs around 7,700 people in 35 countries. Net sales amount to approximately 2.42 billion Swiss franc. Franke Group is owned by Artemis Group, Switzerland. More information at franke.com.

Franke Home Solutions is a division of Franke Group and the world’s leading provider of intelligent systems and solutions for the private kitchen. The division is active worldwide and employs around 4,200 people in over 30 countries, generating net sales of 932 million Swiss franc. The product range covers all areas in the kitchen – from food preparation and cooking to disposal, cleaning and air treatment, expanding towards the entire home. Franke Home Solutions offers the consumer an unlimited home experience – simple, hygienic and environmentally friendly. More information at franke.com.

Founded in 1962 and headquartered in Wettingen, Switzerland, WESCO Group is a leading company specializing in extractor hoods and ventilation systems for kitchens, homes, offices and schools. With around 280 employees at locations in Switzerland (WESCO AG), Germany (berbel Ablufttechnik GmbH) and Italy (Createc srl), the Group reported annual net sales of 97 million Swiss franc in 2023. WESCO stands for high-quality extractor hoods and ventilation solutions ‘made for Switzerland’ and berbel for innovative products ‘made in Germany’. WESCO Group combines outstanding expertise in ventilation and design and stands for the highest quality, efficiency and innovation.

Keurig Dr Pepper appoints Drew Panayiotou as Chief Marketing Officer, U.S. Refreshment Beverages

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Keurig Dr Pepper KDP
Keurig Dr Pepper brand

BURLINGTON, Mass. and FRISCO, Texas, USA – Keurig Dr Pepper announced the appointment of Drew Panayiotou as Chief Marketing Officer (CMO), U.S. Refreshment Beverages, effective today. Panayiotou brings a modern approach to marketing and a broad range of experience to the role, having led teams at agencies and across multiple industries, including beverages, technology, health care, retail and entertainment.

Andrew Springate, who currently serves as CMO for U.S. Refreshment Beverages, is being appointed to a critical new role leading industry and strategic initiatives, reporting directly to Tim Cofer, Chief Executive Officer at KDP. Andrew will bring his nearly 30 years of sales, marketing and general management experience – and deep relationships across the beverage industry – to the position. Over the coming months, Andrew will work with Drew on a seamless transition to ensure the strong marketplace momentum of KDP’s brands continues.

“We’re excited for Drew Panayiotou to bring his deep acumen and expertise to accelerate a digital-first marketing approach at KDP,” said Andrew Archambault, President, U.S. Refreshment Beverages at Keurig Dr Pepper. “As consumer-obsessed brand builders, KDP is embracing new ideas and cutting-edge technologies to connect and resonate with today’s audiences, and Drew will take this work to new heights.”

“I want to recognize Andrew Springate for his more than seven-year tenure as CMO of U.S. Refreshment Beverages,” continued Archambault. “Andrew played a key role in elevating the marketing of Dr Pepper and contributing to the incredible growth trajectory of this iconic brand. KDP is fortunate to have his vision, leadership and beverage industry knowledge in this new role.”

Panayiotou joins the Company most recently from Pfizer, where he was the company’s first Global Chief Marketing Officer with oversight of marketing across all of Pfizer’s markets and products, leading a team of 1,400. While at Pfizer, he spearheaded the deployment of AI-driven content and media capabilities and developed a direct-to-consumer e-commerce engagement model to elevate how Pfizer reaches and serves patients. He also led an innovative corporate brand campaign focused on fighting cancer.

“I’m thrilled to join the KDP team and help steward these iconic brands,” said Panayiotou. “I look forward to accelerating our digital marketing transformation while creating meaningful connections with consumers in new media spaces.”

As CMO, U.S. Refreshment Beverages, Drew will lead marketing for KDP’s ~$9 billion portfolio of cold beverage brands, including Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Snapple®, 7UP® and Core Hydration®. He will also oversee all functions within the Company’s enterprise-wide marketing centers of excellence, including insights & analytics, media & public relations, marketing innovation, creative services and category management.

Prior to his role at Pfizer, Drew was Chief Marketing Officer at Verily/Google Life Sciences, and earlier, was President and CEO of BBDO-ATL and President of Red Wagon Ventures, a new business incubator at Chick-fil-A focused on building and scaling retail experience concepts. He also held senior marketing leadership roles at Best Buy, the Walt Disney Company and The Coca-Cola Company. Early in his career, he served as a brand manager for Canada Dry.

Panayiotou will report to Archambault and work closely with marketing leaders within the Company’s U.S. Coffee business unit and its Canada and Mexico operations to advance KDP’s approach to innovative brand-building.

Coffee Holding announces the purchase of assets of Empire Coffee Company

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Coffee Holding
Coffee Holding Co., Inc. logo

STATEN ISLAND, NY, USA – Coffee Holding Co., Inc., a publicly traded integrated wholesale coffee roaster and dealer located in the United States announced today that it purchased all of the assets of Empire Coffee Company (“Empire”) based in Port Chester, NY.

The purchase was made under Article 9 of the UCC and consists of Empire’s inventory, equipment, accounts receivable, customer list and all intellectual property.

To facilitate the purchase, Coffee Holding created a new wholly owned subsidiary named Second Empire. Operations will be conducted by Second Empire.

The purchase price of $800,000 was negotiated between Coffee Holding and Empire’s former lender and was paid on November 7, 2024. Coffee Holding also entered into a new lease for Empire’s property on the same day.

“We have known the principals at Empire for over forty years,” said Andrew Gordon, President and CEO of Coffee Holding.

“Unfortunately, Empire never fully recovered from the Covid-19 shutdowns and the changes in consumer buying patterns that accompanied these shutdowns. The fact that we were able to complete a transaction allowing us to operate a first-class turnkey manufacturing facility where we are currently servicing some of our customers is a big win for us.

We believe the purchase price represents about $0.60 on the dollar for the assets’ true value and we believe given our proven ability as an operator, we can quickly improve upon Empire’s recent performance and ramp up operations and return them to pre-Covid levels of annual revenue.

Unlike our past Steep/Generations acquisition, we plan on controlling the day to day decision making and operations of Second Empire to ensure the success of the venture. In addition, we believe the ownership of this entity will result in both manufacturing and other cost savings almost immediately, as well as giving us the flexibility in the near term to explore greater future savings in our other existing facilities,” continued Andrew Gordon.

Biggby Coffee continues rapid ascent on Franchise Times Top 400 for 2024

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Biggby Coffee Rita Bettino
Biggby Coffee logo

LANSING, Mich., USA – Biggby Coffee, the vibrant, community-focused coffee franchise, is continuing its impressive upward trajectory, earning recognition on the 2024 Franchise Times Top 400 list for its outstanding systemwide revenue growth. Climbing 40 spots from last year’s position and moving up 100 places over the past four years, BIGGBY® COFFEE is being celebrated for its fast-paced expansion and dedication to empowering franchisees.

“Biggby Coffee ‘s significant rise in the rankings is a testament to our brand’s momentum and unwavering commitment to helping individuals build meaningful lives through franchise ownership,” said John Gilkey, president of the high-energy, non-traditional coffee brand. “We’re proud of this achievement. It really underscores the hard work of our entire franchise network.”

The Franchise Times Top 400 list evaluates some of the most significant franchises across the U.S. To qualify, a franchise must be legally operating in the U.S. with at least 10% of its locations or its headquarters based in the country. Also, at least 15% of the total units must be franchised. The rankings are based on voluntary disclosures and the most recent public Franchise Disclosure Documents (FDDs), from which systemwide revenue is assessed on a global scale.

In 2024 so far, Biggby Coffee has opened 29 new stores and signed agreements for 38 more franchises as it strives to meet strong demand in several key regions. With growing interest from both customers and potential franchisees, the company’s comprehensive support, flexible real estate options and core value of unconditional love are driving further momentum for prospective owners.

“As we expand, earning this placement is particularly significant as we stand alongside some of the largest, most successful franchise brands in the world,” Gilkey said. ” Biggby Coffee has always embraced its unique approach, and we’ll keep doing so. It’s rewarding to show that a fun, non-traditional brand can compete in this industry.”

Biggby Coffee continues to pursue its goal of hitting 1,000-units open, which it aims to reach by the end of 2028. As it expands, the brand is looking to open additional units in Tennessee, Georgia, North Carolina, Virginia, Idaho and Illinois.

Aiden Precision Coffee Maker selected as a Good Housekeeping 2024 Best Kitchen Gear Award winner

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Fellow Aiden Precision Coffee Maker
Fellow logo

SAN FRANCISCO, USA – Fellow has announced that the Aiden Precision Coffee Maker was named as a winner in Good Housekeeping’s 2024 Best Kitchen Gear Awards. The full list of award winners can be found on goodhousekeeping.com/kitchenawards2024.

Set to change the way at-home coffee is brewed, Aiden is designed for coffee lovers at every stage of their journey, seamlessly blending expert guidance with boundless opportunities for personal coffee exploration.

Quickly and at scale, Aiden automatically dials in the most important variables for brewing café-quality coffee at home, coupled with an awe-inspiring design and unmatched convenience. Aiden’s state-of-the-art features include:

  • Barista-Quality Coffee (at Home): Aiden delivers pour-over quality coffee that you can expect at your favorite café with to-the-degree temperature control, even water distribution, and a built-in bloom cycle (i.e., pre-wetting the grounds) for a smooth, balanced cup every time.
  • Style & Substance: Elevate your kitchen countertop with Aiden’s sleek, contemporary style and prime functionality, a stainless steel, double-walled wide-mouth carafe (to drink now or later), nearly silent brewing capabilities, a silicone lid seal to eliminate steam from hitting the underside of your cabinets, and a detachable water tank for easy refilling.
  • Convenience & Guidance: Aiden simplifies making great coffee – with brewing and dose guidance along the way. Whether a coffee brewing beginner or expert, Aiden guides you through every step to making delicious coffee all from your phone – including selectable water quantity, personalizable brew profiles for different roast levels, in-advance brew scheduling, and more.

Aiden Precision Coffee Maker is now available to purchase for $365 via the Fellow website. Customers can enjoy peace of mind with a two-year standard warranty, extendable to 3 years with product registration.

I’m Not A Barista and Timemore launch “GCAG”: A new charity initiative supporting coffee farmers and building global connections

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I’m Not A Barista
I’M NOT A BARISTA and TIMEMORE launch GCAG (photo provided)

SHENZHEN, China —I’m Not A Barista announces the launch of the Global Coffee Alliance for Good (GCAG), an extension of the Charity Coffee Wristband Program, which unites coffee lovers worldwide to support farmers and baristas in need. Launching in partnership with TIMEMORE, and Fundación Federico, GCAG’s pilot program in Colombia will provide essential coffee training, resources, and community collaboration to empower small-scale coffee farmers. This initiative will officially kick off at TIMEMORE’s booth during Shenzhen Hotelex, December 12-14, where all coffee enthusiasts are invited to celebrate this new charity milestone.

“GCAG is more than just a charity project” says Micky, Founder of I’M NOT A BARISTA. It’s a global community where every coffee drinker, barista, and farmer can feel connected, valued, and empowered to make a difference. You don’t have to be wealthy or powerful to make an impact. Every wristband, every story, and every coffee conversation builds a bridge connecting the people behind every cup.”

Since November 2022, I’M NOT A BARISTA and their charity partners has raised over $8,000 for coffee workers globally, including in Thailand, Indonesia, Mexico, and China, providing critical resources for baristas, small farmers, and coffee-related community projects. Each wristband purchased supports IMNAB’s mission to bring real impact to coffee communities.

Empowering Education with a Volunteer Spirit

Helena Oliviero, a respected coffee educator and former Cup Tasters World Champion from Italy, has volunteered her time and expertise as GCAG’s Head Educator. With years of experience and a deep commitment to the coffee industry, Helena will lead training programs in Colombia, focusing on Coffee Tasting, Brewing, and Coffee Roasting skills. Her contributions underscore GCAG’s dedication to building valuable skills and confidence among small farmers, supporting them in reaching their fullest potential.

A Collaborative Effort in Colombia

Key to the success of GCAG’s pilot program is local partnership. Fundación Federico, led by Maria Lucia, serves as a local partner in Colombia, bringing a wealth of experience and dedication to the cause. Maria and her team will assist in organizing locations, coordinating with farmers, and providing on-the-ground support to ensure the program runs smoothly and is tailored to the community’s needs.

The First Step of Many: Global Collaboration for a Greater Cause

GCAG is an open and inclusive charity initiative, welcoming individuals and ethical businesses to contribute. For example, Nikos Antzaras, co-owner of Roasting Warehouse Athens in Greece, has already pledged his support by organizing a special workshop titled “Barista Masterclass.” This event, set for December 5th at 17:00 PM in Athens, will take place at Roasting Warehouse. During the masterclass, Nikos will delve into specialty coffee, processing and fermentation techniques, barista skills, and essential tools. All proceeds from the workshop will directly benefit GCAG’s mission in Colombia, showcasing the growing global support GCAG is garnering and the diverse forms of collaborative efforts it inspires.

The Shenzhen Hotelex Expo, taking place from December 12-14, will mark the official launch of GCAG at TIMEMORE’s booth. We invite coffee professionals, enthusiasts, and businesses to visit us, meet notable names like Charity Cheung, Kwok Sze Ki, and Alvin Cheng, and learn more about this impactful initiative. Our dedicated volunteers from China will also be on hand to assist at the booth, ensuring a welcoming and engaging experience. Join us to support our mission of building a more connected, community-centered coffee industry.

About GCAG and the Charity Coffee Wristband Program

As an extension of the Charity Coffee Wristband Program, GCAG is a new way for coffee drinkers, professionals, and communities to engage in direct, impactful giving. It follows I’M NOT A BARISTA’s vision to “make coffee connect the world” and mission to “help coffee people reach their fullest potential.” Through this initiative, we aim to foster sustainable support, allowing everyone involved—from designers and wristband buyers to partners and farmers—to play a meaningful and engaging role in the coffee community.

About I’M NOT A BARISTA

I’M NOT A BARISTA is a nonprofit organization founded in 2020 to connect the coffee community, providing meaningful support to those within it. Through initiatives like the Charity Coffee Wristband Program, the organization is committed to empowering coffee professionals, uplifting underserved communities, and creating positive change within the industry.

KitKat becomes the official chocolate bar of Formula1

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kitkat
KitKat becomes the Official Chocolate Bar of Formula1 (image provided)

VEVEY, Switzerland – Nestlé and Formula 1 (F1) announced a landmark worldwide partnership, making KitKat the Official Chocolate Bar of Formula 1. This multi-year collaboration is Nestlé’s largest global brand partnership to date, signaling the ambition to reach a wider audience and achieve a higher rate of global growth.

Introducing breaks to the fastest sport on earth

With an estimated fanbase of 700 million fans worldwide, Formula 1 is growing in popularity including with a younger and more diverse audience. It also benefits from an immersive digital ecosystem. Through this partnership, KitKat wants to bring its iconic “Have a Break, Have a KitKat” message to more people and enable them to take a moment to pause.

A season full of breaks and surprises

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026. F1 enthusiasts can look forward to consumer activations, promotional prizes (such as tickets and merchandise) and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.

Uniting two global icons for a shared experience

This partnership unites two large global fanbases in an innovative way that blends the thrill of motorsport with the renowned sense of humor of KitKat and its tradition of sharing breaks.

“Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger adults,” said Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé. “With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”

Emily Prazer, Chief Commercial Officer at Formula 1, said: “We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport.”

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