ST. LOUIS, USA – This year Valentine’s Day falls on the Monday after the Big Game and, while both holidays seem quite unique to each other, there is one thing they have in common: rings. Panera Bread (“Panera”) believes that diamonds (especially baguettes!) shouldn’t be for just Big Game winners or Valentine’s Day engagements.
They should perk you up every day just like Panera unlimited coffee…and nothing goes better with Panera coffee quite like a baguette. For once, Panera doesn’t mean a BREAD baguette – this baguette is a lab-grown DIAMOND showcased in none other than a Bread Bowl inspired ring box.
This year, Panera is offering guests a chance to win a rock of their own – shaped in a baguette cut and set in a gold band. Starting on February 14, 2022, Panera fans will be able enter for a chance to score a stunning addition to their jewelry collection alongside a year subscription to Panera’s Unlimited Sip Club. What better way to perk up than with a fresh cup of Panera unlimited coffee in one hand and a baguette (diamond!) on the other?
Panera is no stranger to perking up its guests’ days. The brand’s Unlimited Sip Club perks up its members every day with unlimited sips that include hot and iced coffee, as well as hot tea, but some days require more than just one cup of coffee or two to perk up. Guests will have the opportunity to enter for a chance to be one of 22 winners to score a year of free unlimited caffeine in addition to a gorgeous addition to their jewelry collection — a sparkling, baguette-cut ring complemented by glistening, smaller stones packaged in a customized ring box inspired by Panera’s beloved Bread Bowl.
“For those waking up feeling defeated, nothing perks you up better than unlimited coffee and a delicious baguette – and we’re leveling that up this year,” said Drayton Martin, VP of Brand Building at Panera Bread “This time of year can be filled with ups and downs and wins and losses – but Panera is always there to help fill your cup. The beautiful baguette-cut ring is an ode to our artisanal bread, which paired with our Unlimited Sip Club is sure to make our guests’ day shine a little brighter.”
Panera made it simple to enter for a chance to win – during the sweepstakes entry period, send a tweet on the Twitter platform or create a post on the Instagram platform with the hashtags #PaneraDate and #Sweepstakes along with a photograph of your Panera Date. A “Panera Date” is a photograph of you enjoying your favorite Panera Bread cafe or Panera Bread At-Home products with yourself, a significant other, friends or colleagues.
For more information, visit PaneraBaguetteRing.com
