ST. LOUIS, USA – On June 21, the longest day of the year and the beginning of the “Summer Slump” – a phrase coined for the season where over 25% of workers feel a decline in productivity, people could use an extra charge in more ways than one. To solve that challenge, Panera is giving guests the opportunity to win a “Charged Up Cup” – a vessel for Panera’s new Charged Lemonades that doubles as a portable phone charger, allowing guests to stay charged up during the summer solstice and beyond.
Earlier this Spring, Panera launched Charged Lemonades, with plant-based caffeine for a burst of energy. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. In fact, a 20 fl. oz.
Charged Lemonade without ice has about the same amount of caffeine as a Panera 20 fl. oz. hot Dark Roast coffee. Charged Lemonades are part of the brand’s newly launched Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages, available nationwide for $10.99 per month (plus tax).
Panera has now unveiled a limited-time, corresponding cup that doubles as a phone charger to give customers the ultimate charge to help get through the Summer Slump. The 17 oz. cup features a removable base for your phone to rest on and get some “juice”. Winners can take a break from the summer heat and sip on their Charged Lemonade while charging their phone on the go, no outlet needed, ahead of their next adventure.
Entries for the Panera Charged Up Cup will be open for guests nationwide starting on June 15, and winners in NYC, Chicago, LA and St. Louis will receive theirs via personal delivery on June 21, the longest day of the year, because let’s face it – you will need it. Visit PaneraChargedUp.com for complete details and to enter for a chance to win a Charged Up Cup for free; limited quantities available.
“We wanted to find the perfect way to give our customers an extra charge ahead of the longest day of the year,” said Drayton Martin, Vice President of Brand Building, Panera Bread. “Our new Charged Lemonades have been a huge success for those looking for a Clean caffeine alternative, and we are excited to offer customers a way to get the ultimate “charge” both for their bodies and their phones.”
Unlimited Sip Club is available to members of MyPanera, Panera’s free loyalty program. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away.
