Mario Pascucci, Caffè Pascucci CEO and founder, reveals the new targets for the brand born in 1883 in Monte Cerignone, Italy, and is now operating in 17 countries around the world. Pascucci entered the Korean market in 2002 in partnership with SPC Group and currently operates 509 stores. Below, we report part of the interview conducted by the reporter Lee Choong-woo and published in the website MK.
Pascucci Caffè in Korea
SOUTH KOREA – “Korea is a country with more Pascucci stores than Italy, and it is a big success story for the franchise business. We plan to open 100 new stores every year in Korea.” Mario Pascucci, 59, said in an interview with the Maeil Business Newspaper held at the Pascucci Centro Seoul branch on the 25th. He is the third generation CEO and founder of Italian coffee brand Pascucci.
Pascucci is an authentic Italian espresso brand that started in 1883 in Monte Cerignone, Italy, and has entered 17 countries around the world. It entered the Korean market in 2002 in partnership with SPC Group and currently operates 509 stores. It is much larger than there are 28 Pascucci coffee shops in mainland Italy.
“The biggest difference from Italy is that you can meet a variety of drinks and menus in Korean stores,” Pascuzzi said. “The American-style coffee culture of sitting in a cafe for a long time has developed, and the products are diverse”.
“On the other hand, in Italy, there is a culture of drinking coffee in an instant at an espresso bar and going out to work,” he said. “Five drinks, including espresso, cappuccino, and macchiato, are the most popular.”
With the recent trend of espresso bar coffee culture among young people, Pascucci is also expanding its espresso bar stores in Korea.
Pascucci introduced espresso bars into its franchise business for the first time in the industry and introduced a specialized store called “Pascucci espresso bars” in September 2021. It drew attention among coffee enthusiasts by extracting coffee beans that are the same as those in Italy with traditional methods.
It also cited SPC Group’s operational model as one of the successful factors of Pascucci in the Korean market. “Thanks to the franchise operation model of SPC Group, our partner, we were able to achieve surprisingly great success in the Korean market in Italy,” Pascucci said. “I think SPC Chairman Huh Young-in was able to maintain high quality standards by professionally researching and engaging in products.”
In order to read the entire interview click here.
