HELSINKI, Finland – The international food and beverage company Paulig is acquiring Conimex, a market leading brand on the Dutch market known for its range of meal makers, prawn crackers, soups, sauces, and seasonings. Paulig is hereby establishing its presence in the Asian food category in the Netherlands. Conimex, founded in 1932, is acquired from Unilever.
The acquisition includes the Conimex brand and its associated business, encompassing all trademarks and related intellectual property. Conimex’ portfolio of Asian cuisine products aligns perfectly with Paulig’s World Foods portfolio, creating opportunities for scaling Paulig’s sourcing and supply chain while delivering more flavourful experiences to its customers and consumers.
“We aim to shape a popular food culture, and with the acquisition of Conimex we want to make it easier for even more consumers to enjoy cooking Asian food at home. This acquisition establishes our position in the Asian category in the Netherlands.
It also allows us to combine portfolio and concept development, leveraging Paulig’s strong R&D and production capabilities to grow our World Foods portfolio in Europe”, says Rolf Ladau, CEO of Paulig.
Conimex was founded in 1932 in Baarn, Netherlands, and has grown significantly over the years, expanding its product line to over 100 items. The brand has a brand awareness of 87 percent in the Netherlands, is recognised for its distinctive yellow packaging, and has become a staple in Dutch households.
Earlier this autumn, Paulig acquired Panesar Foods, a UK-based manufacturer of sauces, salsas and condiments. Paulig will now leverage Panesar Foods’ production capabilities to boost the growth of both Conimex and Santa Maria brands in Europe.
The closing of the acquisition of Conimex is subject to the merger control clearance by the Dutch competition authority and customary works council consultation procedures.
