HELSINKI, Finland – As of April 1st, Paulig has officially closed the acquisition of Conimex from Unilever. With the acquisition, Paulig strengthens its position in the Asian food category and its presence in the Netherlands, supporting the company’s growth strategy in Europe.
Conimex is a market leading brand on the Dutch market known for its range of meal makers, prawn crackers, soups, sauces, and seasonings. The brand has a brand awareness of 87 percent in the Netherlands, is recognized for its distinctive yellow packaging, and has become a staple in Dutch households.
The acquisition includes the Conimex brand and its associated business, encompassing all trademarks and related intellectual property. Conimex’ portfolio of Asian cuisine products aligns perfectly with Paulig’s World Foods portfolio.
Conimex was founded in 1932 in Baarn, Netherlands, and has grown significantly over the years, expanding its product line to over 100 items. The brand has a brand awareness of 87 percent in the Netherlands, is recognised for its distinctive yellow packaging, and has become a staple in Dutch households.
Earlier this autumn, Paulig acquired Panesar Foods, a UK-based manufacturer of sauces, salsas and condiments.
Paulig will now leverage Panesar Foods’ production capabilities to boost the growth of both Conimex and Santa Maria brands in Europe.
