HELSINKI, Finland – In spring 2024 Paulig was one of the first coffee companies in the world to bring the easy-open recyclable vacuum coffee packaging to retail stores in Finland and Estonia. Now the innovative packaging has won an award in the ScanStar competition, a joint Nordic packaging competition.
“We are honoured to have received this recognition for our packaging development work. The recyclable coffee packages are an important step towards our ambitious sustainability goals and have been enabled by extensive research, investments into our production and teamwork with many stakeholders internally and externally.” says Kati Randell, R&D Manager for packaging at Paulig.
The ScanStar competition, organized by the Scandinavian Packaging Association since 1969, regonizes the enthusiasm for creating usable, sustainable and appealing packaging.
The jury highlighted several aspects of Paulig’s recyclable coffee packaging in their motivation: the choice of PP-based monomaterial laminate designed for recycling, the renewed easy-to-open and re-close functionality and that the improvements were done without affecting the products shelf-life. ScanStar reports a record number of entries submitted in this year’s competition.
As most of Paulig’s coffees are sold in vacuum packaging, the launch of the recyclable coffee packages has been an important step in supporting Paulig’s goal to have all packaging recyclable by the end of 2025.
The recyclable coffee packages are enabled by Paulig’s 25 MEUR investment in new packaging lines and palletizing cells at its CarbonNeutral® certified Vuosaari Roastery in Helsinki, Finland, as announced in 2022.
Paulig’s recyclable vacuum packaging has been available to consumers in Finland and Estonia from spring 2024 onwards on products such as Paulig Mundo Original and Paulig Café New York. The use of recyclable packaging will be expanded to other vacuum coffee products starting next year.
Some interesting facts about Paulig ’s easy-open recyclable vacuum packaging:
- Recyclability refers to the reuse of packaging waste material. Recyclable packaging supports the circular economy by enabling packaging to be turned into new products or materials.
- Paulig’s easy-open packaging has close to 20% less packaging material weight compared to the previous packaging.
- Paulig’s new packaging is recognizable by the white inside.
- Sort coffee packaging as plastic like before!
