MINNEAPOLIS, USA – Responding to the clear dominance of cold espresso-based beverages in coffee consumer preference, Minneapolis-based Peace Coffee is introducing an Organic and Fair Trade Peace Coffee Premium Concentrate for cold or iced espresso-based drinks. The shelf-stable, ready-to-use product — made with Peace Coffee’s sustainable and ethically-sourced Yeti Blend beans— is available now for food service and wholesale customers.
Demand is strong for Peace Coffee Premium Concentrate: the National Coffee Association reports a 300 percent increase in cold brew’s popularity compared to pre-pandemic consumption habits.
According to a 2024 Specialty Coffee Association survey, forty-two percent of past-week specialty coffee drinkers have had cold specialty coffee and seventy-five percent of past-week specialty coffee drinkers agree drinking cold brew is cool or trendy.
Peace Coffee Premium Concentrate allows foodservice operators and their busy employees to offer and easily execute a menu of specialized cold or iced beverages at an affordable price— without buying additional coffee brewing equipment.
“Peace Coffee’s success is based on consumer preference for ecologically responsible, Fair Trade-certified, expertly roasted coffee beans,” said Lee Wallace, owner and CEO of Peace Coffee.
“And with our new Premium Concentrate, consumer preference remains top of mind. Our foodservice partners and beverage consumers want a variety of coffee drink options that are affordable and reflect the latest trends. We’re proud our innovative new concentrate will satisfy both needs while delivering on the values that set Peace Coffee apart: great-tasting coffee from beans grown in harmony with the environment and sold at prices that support the communities they came from.”
Peace Coffee Premium Concentrate is made with its specially formulated blend, Yeti, a smooth, chocolatey medium roast. The concentrate comes in a 32 oz plastic bottle and is shelf stable for more than nine months, with a two-week hold time when refrigerated after opening.
Each bottle, which is available to foodservice and wholesale partners produces two gallons (256 oz) of cold brew or more than 21 12 ounce cold or iced espresso-based drinks. For more information and to order, visit Peace Coffee here.
Since 1996, Peace Coffee has been In It For Good, and has purchased more than 15 million pounds of green coffee from small-scale farmer cooperatives in over 12 countries. In 2023, 98 percent of its coffee came from cooperatives that Peace Coffee has had relationships with for more than five years.
Three cents a pound for every pound Peace Coffee buys goes into Carbon, Climate and Coffee initiatives. The socially conscious coffee roasting company is a certified B Corp, bringing transparency to the coffee industry while delivering expertly roasted, fair trade and organic coffee to its many fans across the United States.
