MILAN – Emeryville-based Peet’s Coffee announced plans Friday to build a second roastery in Suffolk, Virginia, to support its expanding business in an increasingly competitive environment.
The move from Peet’s comes as Starbucks is making significant investment to face competition from upscale, independent coffee shops.
Peet’s owns Stumptown and has a majority stake in Intelligentsia.
At 175,000 square feet, the $58 million Suffolk, Va., plant will be even larger than the current 138,000-square-foot roaster in Alameda (California), which produces roughly 1 million pounds of coffee a week.
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