EMERYVILLE, Calif., U.S. – Peet’s Coffee unveils its new ready-to-drink (RTD) line with Baridi Black, Coffee au Lait, and Dark Chocolate. The new line features high-quality ingredients, including Peet’s freshly-roasted beans that are cold brewed to the same standard used in its cafés.
Peet’s Cold Brew will be available in select Peet’s Coffee cafés, grocery stores, and partner locations in the San Francisco Bay Area before expanding into new markets.
Peet’s Cold Brew now good to go anywhere
The new RTD Cold Brew, with a suggested retail price of $3.99, comes in three offerings:
- Baridi Black Cold Brew—the purest expression of Cold Brew from Peet’s Coffee, served straight up in a 12oz glass bottle.
- Coffee au Lait Cold Brew—a coffee-forward pairing of Baridi Black with the freshest rBST-free milk and pure cane sugar, in a 10oz carton.
- Dark Chocolate Cold Brew—Baridi Black made even more irresistible with the freshest rBST-free milk and rich Guittard cocoa, in a 10oz carton.
The base for the new Cold Brew RTD line starts with the proprietary East African Baridi Blend, sourced from smallholder farms, and specially selected for its bright, juicy, and aromatic profile.
Each batch is hand roasted by Peet’s highly trained artisans and is then slow brewed without heat for a smooth, refreshingly bold coffee.
To uphold the strict standards Peet’s has for quality, flavor and freshness, each recipe is perfected with carefully sourced ingredients, including real cane sugar, rBST-free milk, and rich cocoa from Guittard Chocolate Company—a family-owned Bay Area chocolatier for more than five generations.
There are no artificial ingredients, colors or preservatives, and no carrageenan. Peet’s is providing Direct Store Delivery (DSD) of RTD Cold Brew beverages in its own refrigerated trucks to ensure product makes it to shelves as quickly as possible and under the best conditions, so every bottle and carton is as fresh and flavorful as possible.
Peet’s Coffee meets growing demand for cold brew
Given the overwhelmingly positive response to the Cold Brew Peet’s launched in its cafés during the summer of 2015, this year’s newly launched RTD line was a natural progression to meeting customer demand for a grab-and-go option.
This move also taps current trends, such as the 2015 Mintel Coffee Report which notes that Cold Brew is an industry-wide sensation, growing 338.9% from 2010-2015, with 115% of that growth from 2014 to 2015 alone.
The trend is predicted to continue accelerating: as cited by Beverage Marketing Corporation in 2015, Cold Brew is projected to lead the high growth “New Age Beverage” category, outpacing kombucha, coconut water, energy drinks and juice.
