EMERYVILLE, California — Peet’s Coffee, The Original Craft Coffee, announced the release of its annual, limited edition Anniversary Blend which honors the company’s founding by giving back to origin through its Drink a Great Cup, Do a Good Thing program. This year’s blend specifically highlights and supports women coffee farmers.
“Drink a Great Cup, Do a Good Thing” in support of women entrepreneurship
The 2019 Anniversary Blend is comprised of two washed coffees—one from Rwanda, the other from Colombia—that create an aromatic dark roast of floral and fruity flavors with chocolate notes. Both craft-roasted coffees are grown by remarkable women farmers.
Through its Drink a Great Cup, Do a Good Thing program, Peet’s will donate up to $50,000 USD of the blend’s proceeds to an entrepreneurship program that empowers women coffee growers from Huila, Colombia. The program, led by Coocentral cooperative and Sustainable Harvest, will provide access to business training to one hundred women.
“Each spring we celebrate our anniversary with our beloved tradition of crafting a great coffee that gives back to a community at origin,” said Doug Welsh, Vice President, Coffee, Peet’s Coffee. “And with every cup of Anniversary Blend that you savor, you help support Women’s Entrepreneurship in Colombia. From business skills to income diversification, supporting the women of Coocentral cooperative means supporting the entire region. We can drink to that.”
The 2019 Anniversary Blend is available as of 3/6/2019, in distinctive purple bags, and while supplies last.
