STAMFORD, Conn., U.S. — To support coffee drinkers on their journey to establish and maintain healthy routines and help fuel daily motivation in preparation for a new year, Philips Espresso, a fully automatic espresso machine, is partnering with Justin Baldoni. As a busy parent, actor and director, Baldoni understands first-hand how challenging the ups and downs of 2020 have been and he has emerged as an inspiring voice for those navigating this difficult year.
The Philips Espresso Fuel for Daily Achievement Contest will award five winners one Philips Espresso 3200 with LatteGo and one thousand dollars. From December 10 through December 12, contestants can comment on Justin’s Baldoni’s Instagram post sharing the story of someone in need, explaining how that person could benefit from a little help with their morning routine. Entries will be judged by Justin based on uniqueness and resonance with finding the daily fuel to make the most of every day. Winners will be announced via Instagram on December 13.
“I feel so grateful to be able to help a few people in our community who are struggling through this incredibly difficult year find a little inspiration,” said Justin Baldoni. “I love my Philips Espresso machine as it’s become such an integral part of how I start my day with intention and purpose. So many folks out there are fighting through unimaginable circumstances and deserve to finally have a little win in 2020. I hope this contest while small in scope, can be large in effect and bring some much-needed joy and inspiration to the lives of the five winners.”
According to the study conducted by Philips and Wakefield Research, more than half (59%) of adults achieved more than they thought possible in 2020. The survey of 1,000 people also found that coffee drinkers were seventy-three percent more likely to achieve success this year compared to non-coffee drinkers and despite a tumultuous year. The study also revealed that many people are looking forward to 2021, with goals of implementing lifestyle changes for better routines to stay motivated.
“We are so excited to work with Justin to give back to the community and help people stay motivated and inspired through this partnership,” said Brian Dawson, senior marketing manager at Philips. “Whether someone is trying to balance their personal life, professional life or both, Philips Espresso wants to help users with their daily grind as they find success in 2021 and beyond.”
In fact, according to the study, an overwhelming majority (87%) of respondents are looking to make some lifestyle changes to help them achieve their goals next year and further, fifty percent report wanting a better daily routine. A great way to start your day earlier and implement a new routine? A delicious cup of coffee made with fresh beans and milk.
Philips Espresso 3200 with LatteGo crafts five delicious café-quality coffee beverages from fresh ground beans from the comfort of home, and even creates silky smooth beverages with milk froth thanks to unique LatteGo technology, the fastest to clean milk system ever. Specifically designed for effortless enjoyment, it’s easy to enjoy knowing that your beverage is made with fresh ingredients and minimal clean up.
Survey Methodology:
The Philips Espresso Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between October 28th and November 2nd, 2020 using an email invitation and an online survey. The data was weighted to ensure an accurate representation of the U.S. adult population ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe by the sample.
