VANCOUVER, BC, Canada – PlantX Life Inc., a pioneer in building strong communities and operating innovative experiential online and in-store platforms that make it easier for individuals to lead happier, healthier lives, is thrilled to announce a joint venture with LIV3, founded by Christopher Mearns, to launch their SugarShield supplement.
This collaboration is aimed at addressing the growing USD 5.24 billion global weight loss management supplement market.
As part of the joint venture, PlantX will manage the design of SugarShield’s branding and packaging, while also developing a user-friendly e-commerce platform to support the supplement’s launch. PlantX Life Inc. will lead all marketing initiatives, including utilizing its proprietary SEO strategies to build the brand’s presence, while Chris Mearns will oversee the product supply. Net profits from all sales will be shared equally, with a 50/50 split.
LIV3 suggests that SugarShield is designed to help users boost energy, curb cravings, and simplify weight management—all without the need for restrictive diets. After years of development, Christopher Mearns has created a formula that potentially provides consumers with the health benefits typically associated with sugar-free diets, while fitting seamlessly into everyday lifestyles. According to Mearns, the supplement works by reducing uric acid, a key contributor to cellular stress, with potential improvements to their metabolic health.
An integral part of this collaboration is Paul Gross, a long-time member of PlantX’s medical panel. Dr. Gross has played a crucial role in validating the medical science and potential benefits behind SugarShield, ensuring that the supplement’s formulation is grounded in scientific research. His expertise and support have been instrumental in building confidence in the potential benefits of SugarShield, allowing both PlantX and LIV3 to bring this innovative product to market with the assurance of its efficacy.
“With LIV3’s SugarShield, we believe that consumers can detox from the negative effects of fructose without changing their diet, the intended benefits being weight loss and improved metabolic conditions” said Christopher Mearns, founder of LIV3. “We’ve already begun designing the branding and packaging with the PlantX team, and we’re very excited about the upcoming launch.
The joint venture with PlantX will provide LIV3 with the resources to create a strong online presence for SugarShield. PlantX’s expertise in branding and digital platforms will help the supplement reach health-conscious consumers worldwide.
“As the weight loss supplement market continues to expand, we at PlantX see this as an opportunity to offer a plant-based alternative without the synthetic properties,” said Lorne Rapkin, CEO of PlantX. “We’re confident that the branding, packaging, and website we create will reflect the innovation and benefits of this product, making it stand out in the growing weight management market.”
This joint venture aligns with PlantX’s ongoing commitment to expanding its plant-forward wellness offerings while tapping into the rapidly growing health and supplement sectors.
