CIMBALI
Thursday 31 October 2024

PlantX Life launches “Bloombox Club” e-commerce platform in Italy

"With Italy's e-commerce market projected to generate $64.18 billion in 2024*, now is the perfect time to introduce Bloombox Club's indoor plant shop to Italian consumers," said Lorne Rapkin, CEO of PlantX Life Inc

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VANCOUVER, BC, Canada – PlantX Life Inc., a pioneer in building strong communities and operating innovative experiential online and in-store platforms that make it easier for individuals to lead happier, healthier lives, is thrilled to announce the launch of a new Bloombox Club e-commerce platform in Italy.

The new website, which supports both English and Italian, extends Bloombox Club’s renowned plant subscription service and curated online shop to Italy, one of Europe’s key markets. This launch marks the Company’s eighth e-commerce operation, with Bloombox Club now live in the United States, Germany, the United Kingdom, Austria, the Republic of Ireland, France, Spain, and Italy.

The Italian Bloombox Club platform, accessible via https://bloomboxitaly.it/, integrates PlantX’s state-of-the-art e-commerce technology, providing an enhanced, user-friendly online shopping experience designed to improve customer satisfaction.

Orders placed on the platform will be processed through Bloombox Club’s centralized distribution center in the Netherlands, ensuring efficient and reliable fulfillment throughout Europe.

“With Italy’s e-commerce market projected to generate $64.18 billion in 2024*, now is the perfect time to introduce Bloombox Club’s indoor plant shop to Italian consumers,” said Lorne Rapkin, CEO of PlantX Life Inc.

“Our research shows that houseplants are becoming increasingly popular in Italy**, and the market continues to grow. Additionally, we’ve identified a gap in the competition, which gives us an exciting opportunity to establish ourselves in this space. We’re eager to see how Bloombox Club resonates with Italian consumers and look forward to its success.”

La Cimbali

As PlantX and Bloombox Club continue their European expansion, the Company is committed to making plant-based living and wellness more accessible and enjoyable for people around the world.

*https://www.statista.com/outlook/emo/ecommerce/italy

**https://aiph.org/floraculture/news/italy-reports-gardening-trend-is-blooming-globally/#:~:text=Milan%2C%20ITALY:%20Myplant%2C%20an%20important%20professional%20trade,vases%20have%20all%20increased%20their%20sales%20numbers.

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