AUSTIN, Texas, U.S. — High Brew Coffee, an Austin-based natural beverage company, announces the addition of Grammy Award-nominated multi-platinum singer/songwriter, Halsey, as an investor. She discovered the canned cold brew coffee while on tour, will help bring High Brew’s “For Those Who Do” message to a larger audience.
With her sky rocketing success, Halsey shows no signs of slowing down, so it was fortuitous she started using High Brew’s clean energy benefits to keep her caffeinated night after night on stage. The transition from High Brew “super fan” to investor was a natural one, as she looked to diversify her portfolio and put her name behind something she loved. Known for pushing creative boundaries, in addition to investing in the brand, Halsey will be involved in the innovation process and assisting High Brew with concepts for future clean energy formulas.
“I love High Brew because I have a super-fast lifestyle. It’s so easy to grab a can and go, whether it’s on a jet, backstage before a concert, on a long day of press interviews, or keeping me cheerful and energetic on a photoshoot,” says Halsey.
“My favorite trick is mixing High Brew into a cocktail for those late-night industry parties where I have to be sharp and awake but want to have a little fun as well. It’s versatile for someone like me. I just love it.”
Halsey joins a slew of other celebrity investors including former MLB pitcher, Huston Street, pop rock group, Kings of Leon, Lance Armstrong and chef, Tim Love. The star power behind High Brew isn’t surprising considering the fact the brand was born “for those who do” when founder, David Smith, discovered the amazing functional and clean energy benefits of cold brew coffee during a sailing adventure with his family. High Brew packs two times the amount of caffeine as a regular cup of coffee and is made from the best direct-trade coffee beans all in a convenient, on-the-go can.
With flavors including Black and Bold, Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha, and additional options like Creamy Cappuccino + Protein and new Milk Chocolate + Protein, Triple Shot (for a triple dose of caffeine), and new Sparkling, there is an option for just about any “doer” out there.
“When we first heard Halsey was a fan of the brand, we knew we had to find a way to work with her,” says David Smith, founder of High Brew Coffee. “Rolling Stone once described Halsey as bold and that’s exactly the quality we are looking for in an investor. As a strong woman, who pours her heart into all she does, Halsey is the perfect fit to help us convey our clean energy message as she continues to dominate the music industry.”
