BOGOTA, Colombia – Tim Brett, President of Coca-Cola Japan (PICTURE), visited Colombia along with the Presidents of Coca Cola Japan’s six bottler companies. Mr. Brett met Roberto Vélez, CEO of the Colombian Coffee Growers Federation (FNC), and acknowledged the two decade long partnership between Coca-Cola Japan and the FNC.
He also applauded the FNC’s permanent efforts to benefit Colombian coffee growers.
The Japanese Emerald Mountain brand is the leading promoter of the reputation of Colombian specialty coffees in the Japanese market.
Since 1994, and in association with Coca-Cola Japan, the brand uses Colombian coffee for the production of the ready-to-drink beverage Georgia Emerald Mountain Blend.
With annual sales of more than 630 million cans, Georgia Emerald Mountain Blend is currently Emerald Mountain’s leading product within the Japanese market.
The ties between Coca Cola and the FNC have strengthened throughout the years.
The organizations have developed joint initiatives in areas including sustainability and efficiency in the supply chain.
This has not only revealed how a global company can create value for its consumers, but has also favored Colombian coffee growers by increasing their profitability.
