SANTA ANA, CA, USA – Primo Roasting Equipment has introduced a new Roaster Trade-in program designed to enable customers of the company to exchange their used equipment as valid trade-ins for a new one. The new offering ensures coffee shops can deliver the best drinking experience to their customers using the latest equipment on the market as the company reiterates its commitment to changing the perception of the coffee industry.
The size of the global coffee roaster market was put at $426.7 million in 2021, according to a report published by Grand View Research. It was also reported that the market size will hit $639.7 million by 2028, with the growing consumer inclination toward coffee consumption driving the market.
A good number of roaster manufacturers and makers of coffee machines have emerged over the years to meet the growing and diverse needs of different categories of consumers. However, forward-thinking entrepreneur, Brandon Miller, and the rest of the team look set to challenge the status quo in the industry, a claim substantiated by the newly introduced Roaster Trade-in Program.
Primo Roasting Equipment has turned a new leaf since Brandon took over its ownership in 2020, using his knowledge of industrial equipment and the coffee industry to revolutionize all Primo machines.
The brand has grown to become a go-to source for some of the most sophisticated yet user-friendly commercial roasters on the market. It currently offers different types of roasters in its Xr-Series, each with unique features and functionalities.
The decision to introduce the Roaster Trade-in program will go a long way in helping Primo Roasting Equipment to change the “old school and generic industry” perception most people have about the coffee market.
For further information about the new program and the range of coffee roasters from Primo Roasting Equipment, visit – www.primoroasting.com. Primo Roasting Equipment also boasts a growing online community across several social media platforms, including Facebook and LinkedIn.
