EMMERICH, Germany – Probat, world market and technology leader in coffee processing technology, presents the event calendar for 2022 and continues the successful digital formats “HEAT” and “The POP UP Series”. At the same time, preparations are running for this year’s industry highlight – the CONNECTING MARKETS symposium. Innovative product technologies, as well as challenges and solutions around the industry drivers sustainability and digitalization, are the main topics.
“HEAT” and “The POP UP Series” are entering the second round and PROBAT is establishing these digital formats in the long term alongside face-to-face meetings, trade shows, and events.
The highlight of the 2022 event year will be the CONNECTING MARKETS symposium on September 21 and 22. Leaders and executives from the international coffee industry will once again come together in Emmerich to share their knowledge in exciting keynotes, innovative think tanks, and engaging experience sessions.
With the early communication of all dates for the entire year 2022, Probat is already giving an insight into the variety of topics. The global coffee community can mark preferred sessions in the calendar and schedule active participation. All event dates and further information can be found on the company website in the “Events” category.
With “The POP UP Series” the roasting machine manufacturer bundles all topics around the specialty coffee roaster scene. Customized content for coffee companies in the industrial segment will be communicated via the “HEAT” series.
With over 1,500 live viewers in 2021 and an intensive exchange with customers during the streaming events, the world market leader from Germany feels supported in its digital communication strategy. Within the monthly planned events for 2022, which will be broadcast live via YouTube, Facebook and LinkedIn, Probat underlines its solution competence and innovative strength.
“The POP UP Series” kicks off on February 24, 2022, with the first session featuring Probat’s shop roaster trainer Daniela Nowitzki answering questions from the community and presenting the overall program for 2022. A month later, the “HEAT” format debuts with a focus on industrial coffee processing and a spotlight on grinding.
The dates and further information for all events and trade shows are now available on the PROBAT website under “Events”: www.probat.com/en/events/. Those who want to follow can mark the dates in iCal or Outlook. Past “HEAT” and “POP UP” events can be viewed at any time via the PROBAT YouTube channel www.youtube.com/probatroasters. Further information on the CONNECTING MARKETS symposium will follow soon.
