RIMINI, Italy – At the 45th edition of Sigep – The World Dolce Expo, to be held at Rimini Expo Centre from 20th to 24th January, alongside the gelato, pastry, bakery and chocolate sectors, the coffee supply chain will also be highly represented in an enthralling atmosphere that encompasses every stage of its processing, starting from the producing countries.
The beverage is an indispensable social ritual: according to research by Mediobanca, divulged by SCA Italy, 3.1 billion cups of coffee are consumed globally every day. Italy, a leader in coffee processing, ranks seventh as a consumer country and, furthermore, its export quota of roasted coffee has increased by 12.9%.
Companies and Sustainability at Sigep 2024
At Sigep 2024, coffee becomes an opportunity to discover new products and the technologies revolving around this well-known beverage, starting from enhancing the varieties and focusing greatly on environmental and social sustainability.
Numerous companies from the Italian peninsula will be attending the exhibition, ready to present the various blends that take into account different tastes and market trends. The most prestigious Italian groups will include Caffè Moak, Caffè Molinari, Caffè Moreno, Caffè Pascucci, Caffè Toraldo, Caffè Vergnano, Club Kavè, Essse Caffè, kenon, Hausbrandt Trieste 1892, Illy Caffè, Luigi Lavazza, Julius Meinl, Nestlè, Nespresso and Segafredo Zanetti.
The machinery and technology sector will feature: CBC Royal First, Bravilor, Dalla Corte, Evoca, Gruppo Cimbali, Simonelli Group, La San Marco, La Spaziale, Sanremo, Rhea and XLVI, while exhibiting coffee grinder manufacturers will include Ceado and Fiorenzato.
Sigep 2024 gives the theme of sustainability a central role, interconnecting it with the consumption styles that affect the market and are reflected in the choice of companies, such as specialty coffee, which implies a higher quality, and the selection of green coffee, thus involving a chain that brings growers, exporters and roasters together to make coffee fair and sustainable.
A study conducted by Circana found that consumers are more loyal to places that act sustainably. In fact, about 45% of European consumers said that sustainability is the focus of their choices but this is strongly driven by loyalty, or rather, loyalty to where they drink it.
Coffee at Sigep is increasingly connected to the other exhibition sectors, especially chocolate. This edition´s continuity between the coffee and chocolate halls intends to express the important communication between the two sectors, which, besides the many supply chain similarities, also have the same producing countries in common, such as Latin America and Africa, both represented at Sigep.
This confirms the enormous value of partnerships with organisations such as IILA – the Italian-Latin American Institute, which, together with Sigep, is committed to enhancing supply chain sustainability and the projects of the producing countries, the true custodians of the coffee´s richness.
The National Competitions
Highly anticipated events will be held in SIgep´s Coffee Arena, located in the centre of hall D1, where the finals of the Italian Barista and Coffee Championships will be contested: seven competitions that will allow the finalists to access the international circuit of the World Coffee Events and represent Italy in the world.
The competitions will be organised in collaboration with SCA Italy, the Italian division of the Specialty Coffee Association.
In more detail, the Italian Barista Coffee Championship (CIBC), the Italian Latte Art Championship (CILA), the Brewers Cup, the Italian Coffee in Good Spirits Championship (CIGS), the Italian Cup Tasters Championship and the Italian Coffee Roasting Championship and the Italian Cezve/Ibrik Championship will all be held during the five days of the Show.
Focus on Sigep 2024
Dates: 20-24 January 2024; Organizer: Italian Exhibition Group SpA; edition: 45th; frequency: annual; event: international trade show; entry: trade only; info: www.sigep.it
