NEW DELHI, India – Rage Coffee, a Delhi-based caffeine innovation FMCG company that manufactures, markets, and distributes innovative packaged caffeine related products, has announced the launch of its new, elegantly styled jars covered with vibrant and energy-inspiring brand colours.
The jars come crafted in a “V”- shaped frame, which represents the virtues of victory.
Instilled with the winning attributes of Rage Coffee as a brand, these jars reflect a Rager’s true qualities, such as the ability to take risks, the zeal to dream, the passion to hustle, and the pure heart that cares for everyone and challenges every status quo for everything that is right!
The game-changing quality that is embodied in the jar is that it is for every coffee lover who is passionate about their dreams; it is a sustainable jar made in India, the world.
The team has spent over a year in research and development and many trials to come up with this coffee glass jars.
This is a remarkable step since many frontrunners in the industry are still using jars that are imported from other countries. Another aspect that makes this new jar a winner is its commitment to sustainability.
It comes in a glass frame with a metal lid to keep the coffee airtight, completely fitting into the environmentally-friendly packaging segment.
Speaking about the exciting new jars, Bharat Sethi, founder and CEO of Rage Coffee was quoted saying, “Rage Coffee is truly Indian. It is made in India and made for the World. With the introduction of our new packaging jars, we have taken the reflection of our virtues as a brand and the reflection of our nation to another level.
Being a consumer-backed company, we have always found innovative ways of giving back to the community and society. It is very difficult to experiment with new glass jar shapes, as the order quantities, R&D costs and the whole process is very difficult.
We chose the road not taken and decided to sail against the wind and create something not done before in glass packaging”.
