Can trees save lives? It seems like a vision from a sci-fi movie, but that isn’t the case.
From a report published by Nature Conservancy, the leading international organisation for safeguarding and conserving the environment, entitled Planting Healthier Air we learn that the only way of lowering pollution worldwide is to plant trees, as many as possible.
Rancilio Group didn’t need to be told this twice. To welcome in 2017 the company has forged a partnership with Treedom, the world’s only web platform enabling a tree to be planted remotely and to be followed online.
Ever since its foundation in Florence in 2010, over 250,000 trees have been planted in Africa, Latin America and Italy. All the trees are planted by local farmers, thus producing environmental, social and economic benefits. You can find our digital forest in the Ethics section of our website. To date we have adopted 3,787 trees.
This initiative is an excellent addition to our Corporate Social Responsibility strategy. Genuine corporate responsibility means more than just producing and selling quality products, it also requires social action, thinking about the health and wellbeing of communities, developing human relationships in an ethical key and naturally, safeguarding the environment.
This is a global concept usually involving a local approach in which we never lose sight of the central role played by people, the key factor in taking our business forward. For Rancilio Group a sense of responsibility is a requirement of absolute value.
As we do business, our commitment to being true, faithful partners, reliable, respectful and in a state of constant evolution, also spurs us on to make a positive contribution to the world in which we live and work.
Proof of this are the many eco-friendly measures we encourage our staff to take to reduce the waste of resources and CO2 emissions, from switching off computers at the end of the day to reducing printing by favouring e-mail and electronic files, from sorting waste for recycling to monitoring heating and air-conditioning systems, from the use of low energy-consumption equipment to reducing the number of printers.
But that’s not all – Treedom makes it possible to calculate the environmental impact of our own lifestyle.
A special algorithm enables users to monitor the CO2 emissions they produce every day and compensate for them by planting a tree. So it only takes a little effort to try to improve our planet: try it out for size with Rancilio Group!
