LONDON, UK – Rancilio Group will be one of the companies exhibiting at the forthcoming edition of the European Coffee, Tea & Soft Drink EXPO, scheduled to run at the Olympia in London, the iconic location of the British capital that hosted numerous international trade fairs, performances by the likes of Jimi Hendrix, Pink Floyd and Cure, a Vivienne Westwood fashion show and the 1st international Scouts’ Jamboree.
For the occasion, we interviewed Andrea Lucchini, Regional Sales Manager Europe at Rancilio Group.
What are the main products/brands/services you’ll be exhibiting at European Coffee Expo?
We are here to present our coffee brewing technology to the UK market. We are displaying 3 different fully automatic Egro coffee machines, together with an important novelty, and the Rancilio Classe 11 Xcelsius, which is positioned at the highest end of our traditional coffee machine range. Our stand will be an important showcase for Egro branded products. We have studied various configurations for our fully automatic coffee machines to show visitors how we can support our partners, whether they are large chains or small coffee shops, and help our customers to grow their businesses by offering tailor-made solutions to meet all requirements.
What are the novelties?
The novelty of this show is the Egro Zero+ Quick-Milk PRO with its latest generation milk system. This is a product we have developed for all those venues with an average daily turnover of milk-based beverages.
Thanks to this solution, our customers can manage all milk parameters and personalize every beverage on the menu, by accurately controlling milk temperature, cream textures and froth levels. Our fully automatic coffee machine can do a superlative job with milk on a par with an expert barista, not to mention the fact that the coffee quality it dispenses is worthy of any traditional machine.
What do you see as the key current opportunities and challenges for the sector right now?
There are new challenges to be addressed every day and we are happy to do so, confident that we can always respond with a new high quality product. The numbers reveal a constantly evolving scenario: new markets are growing at an extraordinary rate and new trends guide the companies operating in our industry. Rancilio Group is growing on the new markets of South East Asia, where our customers’ interest is focused on fully automatic coffee machines and where the culture of Specialty Coffee is starting to spread.
And how are you responding?
Right here in the UK, together with our important partner, we have developed a Gourmet Vending Machine. This innovative solution represents the synthesis of our efforts because it stems from the experience we have acquired in various market segments with our Egro and Rancilio brands. Two other challenges we are addressing are those associated with hotel breakfasts and office coffee breaks. By no means unexplored territory for those operating in our industry, but there are certain solutions, such as our Egro Next “Easy Switch”, which enable us to offer something that is truly unique and able to make the difference, both in terms of the quality and speedy service delivered to customers and the cost savings associated with staff/machine maintenance. We are confident that we can provide a solution to any requirement, at all levels of customer demand.
Why European Coffee Expo? What attracted you to exhibit at this show?
This is our first participation at the event and we are here to present our Hotel and Office solutions. We have decided to take part because we have the right products to present to the particular target we wish to intercept. We know how difficult it can be to promote another big show dedicated to coffee, since the list of trade fairs is already a very long one, but we equally aware that the presence of the industry’s buyers and key players determines the success of a trade fair.
Find out Egro Zero+ Quick-Milk PRO
https://www.ranciliogroup.com/32-Egro-Coffee-Machines-ZERO_PLUS–Zero_Plus_Quick_Milnk_PRO
European Coffee, Tea & Soft Drink EXPO
21-22 May 2019
Olympia London
Stand B12
www.ranciliogroup.com
