NEENAH, Wis., U.S. – Twelve5 Beverage Company has partnered with Ambiente Beverage, an employee-owned and operated distribution company, and Reed Beverage, a family-owned distributor, to supply REBEL Hard Coffee – a blend of Colombian coffee, alcohol, cream, and natural flavors – in the state of Texas. “We are very excited about these newfound partnerships and opportunities to introduce our Hard Mocha Latte, Hard Vanilla Latte, Hard Cold Brew, and various seasonal beverages to the people of Texas,” said Michael Sargent, senior brand manager of REBEL Hard Coffee.
“Expanding to this market is a huge step for the REBEL brand and we are thrilled to provide the lone star state with the unique product they’ve been looking for!”
REBEL Hard Coffee was born from a passion for artisanal coffee roasting and a thirst for something truly new and different. Every can delivers an exceptional coffeehouse experience that’s perfect for every social moment.
“The team is elated to have REBEL Hard Coffee join our long and vibrant list of specialty beverages that we distribute,” said Tristan Maldonado, President and Co-Owner of Ambiente Beverage. “Texas is an incredible market for economic strength and demographic profiles – we are lucky to distribute to four of the top eleven largest cities in the United States, and we are eager to see REBEL Hard Coffee grow in this market.”
In partnership with Ambiente and Reed, REBEL Hard Coffee will be available in grocery, club, convenience, drug, and liquor stores across Texas. Plans to expand to restaurants, bars, golf courses, event venues, and many other consumer-based businesses are soon to follow.
“We are proud to partner with REBEL Hard Coffee,” said Damion Williams, vice president of Craft, Wine & Spirits at Reed Beverage. “We believe the innovation, packaging, and go-to market attitude is one of a kind and we look forward to dominating the hard coffee category.”
For more information, visit rebelhardcoffee.com, on Facebook and Instagram, or give them a call at 1-800-984-6248.
