BREA, Calif., USA – Reborn Coffee, Inc., a California-based retailer of specialty coffee, today announced the appointment of Bill Koschak, an experienced financial executive, to its newly created Advisory Board. Mr. Koschak brings over 30 years of corporate, finance, and accounting leadership to Reborn, having spent the last 14 years as an operating or corporate CFO.
Currently he is Chief Financial Officer of Calyxt, a plant-based synthetic biotechnology company. Previously, Mr. Koschak was Vice President, Finance for the Brain Therapies business unit of Medtronic and also served as Interim Vice President, General Manager, for one of the units of Brain Therapies for several months.
Prior to Medtronic, Mr. Koschak also held executive positions at Young America Holdings, where he was CFO, General Mills, and KPMG LLP. For the majority of his 10 years with General Mills, he was Vice President, Finance for the Convenience Stores & Foodservice segment where for this food-away-from home segment of the business he drove a change in business strategy that doubled the business’ operating profit margins during his tenure.
He was also a partner at KPMG where he focused on complex financial matters and financial trading, investment banking and lending businesses. In his varied roles across industries, Mr. Koschak gained deep financial expertise and experience in corporate and operating finance roles, fund raising, capital markets, M&A, and business strategy. He was recognized as a CFO of the Year by the Twin Cities Business Journal in 2016 and currently serves on the board of 1st Financial Bank USA and Second Harvest Heartland.
“Bill is an experienced, highly respected leader with a strategic financial management mindset to support Reborn as we enter the next phase of growth,” said Jay Kim, Chief Executive Officer of Reborn.
“He brings a wealth of financial and food industry knowledge, and capital markets expertise to Reborn’s new advisory board, with notable experience from growing public companies. We welcome him and are very pleased to have someone of his caliber and financial skill set as our first advisory board member, including demonstrated success building financial operations and teams, and experience leading finance in complex, highly competitive industries.
“Our new advisory team will bring together senior executives to help Reborn accelerate its growth, and execute on our expansion strategy, driven by strong customer demand, new product innovation and effective operational execution across our retail locations and distribution channels. We look forward to Bill’s contributions and, in time, adding additional board members to help us increase the breadth and depth of our reach as a Company, positioning us to continue creating value for our shareholders,” concluded Kim.
Koschak added, “Reborn has reached a key inflection point in its evolution, and I am honored to offer my insight as the Company continues its global growth trajectory of specialty-roasted coffee retail locations, kiosks and cafes, as well as exciting new complementary products. I look forward to working alongside Jay and additional new board members to drive the future of Reborn.”
