BREA, Calif., USA – Reborn Coffee, Inc., a California-based retailer of specialty coffee, today announced the appointment of Jennifer Tan to its Board of Directors. Jennifer Tan has over 30 years’ experience as a global entrepreneur in diversified businesses in the U.S., Europe and Asia.
She is currently Chief Executive Officer of Hawaii Volcano Tea LP, a tea farm with multiple locations in the Volcano area of Hawaii Island.
The company owns tea plantations with a greenhouse for cultivation and factory for the processing of high-quality tea product lines.
Previously she was Managing Director of Tutti Frutti (China) Limited, developing and executing marketing plans for Tutti Frutti Frozen Yogurt stores on both corporate-owned and franchise retail stores in China, Hong Kong and Macau.
Ms. Tan was also Managing Director of International Golf & Yacht Club (Hong Kong) Limited and Mass Star Development Limited.
“Jennifer’s expertise in global business, especially her tenure in the premium tea sector, make her an invaluable addition to our Board,” said Jay Kim, Chief Executive Officer of Reborn Coffee.
“We believe her broad experience executing business plans, including marketing frozen yogurt shops in Asia, will be important as we drive growth and expansion internationally. We are confident that her insights will be instrumental in helping to steer Reborn Coffee through the dynamic global coffee and tea markets.
“Jennifer will also be valuable in enhancing our brand’s loose leaf and specialty tea product lines and incorporating the premium teas from Hawaii Volcano Tea into Reborn Coffee’s offerings.
Tea continues to grow in popularity as an alternative to coffee products for health consciousness consumers, including organic tea variants and region-specific varieties such as Hawaiian volcanic tea in which the volcanic soil imparts a distinctive flavor and quality to the tea.
We continue to seek out opportunities to diversify our product portfolio and reinforce our commitment to offering unparalleled, premium products to our customers,” concluded Kim.
