BREA, Calif., USA – Reborn Coffee Inc., a leading global specialty coffee brand, is pleased to announce a significant expansion into the China market through a strategic Master License Agreement with Chengdu Octaday Entertainment Group, facilitated by Reborn China. This transformative partnership will establish Reborn Coffee’s premier locations in Chengdu, the bustling capital of Sichuan Province, a region known for its rich cultural heritage and home to over 83 million people.
This joint venture combines Reborn Coffee’s expertise in retail coffee operations with Chengdu Octaday Entertainment Group’s extensive influence in the region. Together, they aim to transform the coffee culture in Sichuan, introducing Reborn Coffee’s unique and distinguished specialty coffee experience to this vibrant and dynamic province.
“We are particularly excited to highlight our flagship store in the iconic New Century Global Center, located in the heart of the megacity of Chengdu,” said Jay Kim, CEO of Reborn Coffee.
“New Century Global Center, known as the world’s largest shopping center, features a world-class indoor water park, two 5 star hotels, skating rink, movie theaters, and a museum, making it a prime location for our flagship store. This store will serve as a key milestone in our expansion strategy, setting a new standard for future expansions across Sichuan and beyond.”
Reborn Coffee continues executing its strategy for global expansion with licenses already secured in both Liaoning and Guangdong provinces, and now in Sichuan. Over the next two years, the company is targeting the opening of 100 new locations across these key regions, driven by its innovative standardized concept that seamlessly integrates Coffee, Tea, and Bakery into one unparalleled brand experience.
Reborn Coffee’s ambitions extend beyond the provincial level, with the company aiming to achieve global prominence.
The company has established a target of over 300 locations worldwide within the next two years designed to establish the brand as a household name across continents, from Asia to the Americas. As Reborn Coffee continues to penetrate new markets, it is poised to redefine the future of specialty coffee on a global scale.
