BREA, Calif., USA – Reborn Coffee Inc., a specialty coffee retailer based in California, has announced a master licensing deal that will facilitate Reborn Coffee’s dynamic entry into the vibrant UAE market, with its first flagship location set to open in Dubai, UAE.
This partnership between Reborn Coffee and Reborn UAE, led by CEO Mahmood Arjomand, marks a significant step in expanding Reborn Coffee’s footprint beyond its current boundaries. Under this licensing agreement, Reborn Coffee Licensor and Reborn UAE Licensee will collaborate to establish Reborn Coffee outlets, a distribution center for the Middle East, and roasting and warehouse facilities.
The aim is to establish flagships store within one year, with Jumeirah, Dubai, as the first location. Additionally, the plan includes opening 20 more stores across the UAE to solidify Reborn Coffee’s presence in the region.
Reborn UAE brings a wealth of local knowledge and expertise to this collaboration, providing an ideal foundation for Reborn Coffee’s expansion efforts. This partnership aims to introduce Reborn Coffee’s premium products to a broader audience and contribute to the region’s thriving coffee culture. Reborn Coffee will bring specialty premium coffee technology to the Middle East, catering to the region’s demand for high-quality coffee and the latest trends.
“We are truly honored to join forces with Reborn UAE in Dubai,” said Jay Kim, CEO of Reborn Coffee. “Together, we aim to elevate the coffee experience in the UAE by delivering Reborn Coffee’s exceptional quality, innovation, and sustainability.”
As part of this strategic alliance, Reborn Coffee and Reborn UAE are committed to fostering sustainable growth and ethical business practices in the UAE’s coffee industry. The collaboration will emphasize responsible sourcing of coffee beans and environmentally friendly roasting processes, aligning with global sustainability trends.
The coffee culture in the UAE is rapidly evolving, with a growing appreciation for specialty coffee. The region’s new coffee trend focuses on unique brewing techniques and high-quality beans, aligning perfectly with Reborn Coffee’s offerings. This partnership represents a significant occasion for Reborn Coffee and Reborn UAE and a significant milestone in the UAE’s coffee scene. As both parties embark on this exciting journey, they look forward to serving unique coffee experiences and contributing to the region’s thriving café culture.
