BREA, Calif., USA – Reborn Coffee, Inc., a California-based retailer of specialty coffee, today announced the launch of a new line of Super-Premium Reborn Cold Brew Ice Creams to be marketed and distributed throughout the Company’s retail locations.
The new line of decadent Super-Premium cold brew ice creams use high quality, natural ingredients with excellent flavors, with a rich and creamy texture that sets it apart from other ice cream brands. Reborn Cold Brew Ice Cream offers four debut flavors, each containing the Company’s signature cold brew coffee: Cold Brew, Mocha Rum, Bourbon Vanilla and Coconut Cream.
Cold Brew captures the distinctive taste of Reborn’s smooth, rich cold brew concentrate created from using time instead of heat to extract the coffee’s flavor. The Mocha Rum and Bourbon Vanilla flavors for adults are infused with 0.5% alcohol for a unique and sophisticated flavor. Non-dairy Coconut Cream is a great alternative for those preferring an option without milk.
Reborn Cold Brew Ice Cream is made with clean ingredients including milk, cream, cane sugar, natural flavors, and the Company’s own cold brew coffee concentrate. As a Super-Premium brand, the ice cream is low churned for more ice cream and less air, with a high content of 14% butterfat that creates a smooth and creamy taste.
“Super-Premium cold brew ice cream is a natural extension of our brand, mission and innovative specialty roasted coffee, and we are incredibly excited to begin offering these initial flavors to customers,” said Jay Kim, Chief Executive Officer of Reborn.
“Our customers, including young urban professionals with high disposal incomes and brand conscious college students, are ideal demographics to target with luxurious and Super-Premium ice creams with flavors that appeal to their coffee-loving palettes. Our first few production test runs have focused on fine tuning and perfecting the product and procedures on an industrial scale in preparation for a major roll out to buyers and consumers in the coming months.”
“Reborn Ice Cream will be promoted throughout our existing coffee shops and mall kiosks with samplings and in-store promotions to help spread the word. In addition, we are preparing relationships with food brokers to expand into major upscale supermarkets beginning in Southern California to expand Reborn brand recognition. Once distribution is in place, we will aggressively promote with in-store demos and promotions. In addition to Super-Premium ice cream, we are also developing other healthy frozen dessert alternatives under the Reborn brand such as strawberry matcha, acai and energy bowls,” concluded Kim.
