BREA, Calif., USA — Reborn Coffee, Inc., a California-based retailer of specialty coffee – focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes – has reported its financial and operational results for the fiscal year ended December 31, 2023. Key Financial and Operational Highlights:
- Revenue increased 109% to $1.8 million in Q4’23 from $0.9 million in Q4’22.
- Revenue increased 84% to $6.0 million in FY’23 from $3.2 million in FY’22.
- Ended FY’23 with 14 open locations, with one location in development.
- Company-operated store sales increased to $5.7 million, or 79%, in the year ended December 31, 2023, compared to the same period in 2022.
- Company-operated store gross profit was $4.0 million for the year ended December 31, 2023, compared to $2.1 million for the same period in 2022.
Q4 2023 and Subsequent Events
- Held grand opening of a new flagship store under the newly incorporated Reborn Coffee Malaysia, at the Exchange TRX mall in Kuala Lumpur, Malaysia.
- Strategic partnership with Sheikh Hamed, the respected owner of Abu Dhabi’s Millennium Hotel, paving the way for Reborn’s dynamic entry into the vibrant UAE market, establishing its first retail location in Abu Dhabi, UAE.
- Partnered with pet fashion brand Sgt. Puppa to offer pet attire and accessories at pet social café set to open in Pasadena, CA in May 2024.
- Partnered with TOUS les JOURS, a franchise French-Asian bakery café chain, to bring an exclusive Valentine’s Day coffee blend to TOUS les JOURS’ Cerritos, California flagship location and through ecommerce.
- Announced a strategic partnership with Hour Loop (NASDAQ: HOUR), a leading online retailer engaged in e-commerce, to offer the Company’s high-quality coffee products on Amazon through the Amazon Marketplace program.
- Expanded partnership with Hour Loop to offer new Reborn branded Organic Volcanic Tea through the Amazon Marketplace program.
- Closed a $1.0 million private placement equity investment from accredited investor, allowing Reborn Coffee to continue expanding its footprint both in the U.S. and internationally.
- Closed a $1.0 million private placement equity investment from Chairman Farooq Arjomand to further enhance product offerings and expand market reach.
- Converted $1.0 million of outstanding debt held by the Company’s Vice Chairman of the Board of Directors, Dennis Egidi, into common equity.
“The fourth quarter of 2023 was highlighted by record revenue growth, improving margins, the launch of a flagship store in Kuala Lumpur, and a strengthened balance sheet to continue our global expansion,” said Jay Kim, Chief Executive Officer of Reborn. “Our company-operated record store sales were driven by operational execution across our retail locations, which also drove fourth quarter store margins up 710 basis points to 73.2%. We continued to leverage our ongoing store revenue growth, supported by new products and strategic marketing initiatives, to focus on strategic expansion into new online and geographic channels.
“Internationally, we announced the grand opening of a new flagship store under the newly incorporated Reborn Coffee Malaysia, at the Exchange TRX mall in Kuala Lumpur, Malaysia during the quarter. The Exchange TRX is a 17-acre integrated development set to become one of Asia’s leading lifestyle hubs, including world class shopping and dining, residential homes and office spaces. Our global expansion initiatives and launch into the Southeast Asian market aligns with our brand ethos and are anticipated to significantly augment revenue streams. We also continued to make progress with our partner Sheikh Hamed, the respected owner of Abu Dhabi’s Millennium Hotel, to establish our first retail location in Abu Dhabi, UAE.
“To drive additional customer engagement, we launched several new partner initiatives during the quarter and in early 2024. A strategic partnership with pet fashion brand Sgt. Puppa, a fashion and lifestyle brand for trendy pooches and their families, will add a specially curated selection of pet attire and accessories at the Reborn Pet Social Cafe launching in the second quarter. The enthusiastic response to our Reborn Pet Social Cafe announcement motivated us to elevate this concept with Sgt. Puppa’s exclusive product line, aiming to significantly boost sales.
“A special distribution partnership with TOUS les JOURS, a franchise French-Asian bakery café chain, for an exclusive Valentine’s Day coffee blend gave us the opportunity to introduce Reborn to customers at TOUS les JOURS’ Cerritos, California flagship location. The blend was also available via our website and online ecommerce platform, highlighting our solidified presence in the ecommerce space. We continue to demonstrate remarkable growth and reach through leading online platforms, including Amazon. With an established strategic partnership with Hour Loop and direct sales through our website, we are well positioned to distribute our premium coffee products more efficiently and effectively to customers nationwide.
“Operationally during the quarter, we took the opportunity to strengthen our balance sheet in anticipation of strategic milestones in 2024. Two investments totaling $2.0 million will allow us to continue expanding our footprint in the U.S. and internationally, as well as provide working capital and funds for general corporate purposes. We also exchanged debt for equity with our longstanding Director, reducing our debt by $1.0 million. This conversion strengthens the company’s financial structure and signals to investors and stakeholders the promising future that lies ahead for Reborn.
“Looking ahead into 2024, we are highly focused on our retail expansion strategy, preparing for new company-owned retail locations in Southern California and new flagships in states such as Texas, as well as global locations including South Korea, Austria, and Dubai with our partners. In partnership with a leading online retailer, we are driving e-commerce expansion to a national audience. We continue to seek new partnerships and opportunities that will increase customer engagement and broaden our service portfolio. Taken together, our strong customer demand, new product innovation and effective operational execution across our retail locations will empower us to continue our momentum and build long term shareholder value,” concluded Kim.
