Matteo Borea, strategic consultant and innovator in the coffee sector, co-owner of the historic La Genovese coffee roasting company in Albenga (Savona) and author of the blog matteoborea.it, a reference point for evolved coffee entrepreneurs, provides an in-depth and interesting analysis about how coffee industry entered the luxury market. Below, we share his opinions.
The coffee industry in the luxury market
by Matteo Borea
Borea: "Coffee has always been positioned as a commodity, an essential, everyday product purchased primarily on the basis of price....
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