WASHINGTON, DC – The 2025 Roast Revolution DC is set to redefine the coffee industry’s role in global trade, sustainability, and economic partnerships. Held at the Colombian Ambassador’s private residence, this exclusive 3-hour event will bring together elite coffee producers, roasters, policymakers, and trade leaders for an unprecedented fusion of competition, discussion, and innovation on July 17, 2025, 1:00 – 4:30 PM.
At a time when supply chain transparency, trade policies, and digital transformation are shaping the future of specialty coffee, this high-profile gathering will serve as a think tank for the industry’s next evolution.
What to expect at 2025 Roast Revolution DC
Eight elite farmer-roaster-brand teams worldwide will compete in a high-stakes cupping challenge. This event will showcase the future of coffee craftsmanship and innovation and set new standards for quality, traceability, and collaboration between producers, roasters, brands and consumers.
A roundtable shaping global coffee trade:
The “What If We Get It Right? Visions of Specialty Coffee’s Future” roundtable will convene top industry leaders, policymakers, trade experts, and technology pioneers to discuss the future of global trade, sustainability, and digital traceability. Topics include:
- The role of AI and digital transparency in supply chains
- Next-generation consumer engagement and Source-to-Consumer model supply chains
- S.-Colombia trade policy and its impact on the coffee sector
A grand prize with real-world impact
The winning team will earn an all-expenses-paid origin trip to Medellín, Colombia, offering immersive, first- hand access to coffee farms, direct engagement with producers, and a deep dive into the innovation, sustainability, and traceability practices shaping the future of specialty coffee.
This invitation-only event is hosted by ifinca, PROCOLOMBIA, the Embassy of Colombia in the United States, and Georgetown University’s Baratta Center for Global Business. One hundred sixty of the most influential voices in coffee, government, trade, and sustainability will attend, shaping the industry’s future.
“Colombian coffee has long been a symbol of quality and tradition, reaching over 100 destinations worldwide, with the United States as our leading export market. As the world’s top producer of mild and specialty coffees, Colombia takes pride in its deep-rooted relationship with U.S. consumers, who recognize and appreciate the artistry behind every cup. With over 250 companies exporting green coffee and 180 companies selling coffee byproducts, our industry continues to grow, strengthening trade ties and ensuring a steady supply of premium Colombian coffee to our key partners across the globe,” says Carmen Caballero, President of ProColombia.
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