The first International Coffee & Chocolate Exhibition will be held on 16 – 19 December, 2014, at Al Khozama Hall, Riyadh KSA.
The 4 day-long event will showcase all aspects of coffee and chocolate under one roof, featuring the best equipment, services and products from regional and international producers and suppliers.
It will also host the Super Barista and Super Latte Art competitions as well as several related workshops.
The exhibition is described as the ideal place to generate sales and reach key independent and chain buyers, as well as set meetings with hosted buyers, strengthen your brand awareness, exposure and maximize your valuable time with thousands of qualified attendees.
The coffee industry in the Kingdom of Saudi Arabia (KSA) has seen an explosion in both import and consumption in the previous few years. The estimated size of the Saudi coffee market is 50 million SAR/year (more than 10 million US$) and coffee sales are expected to outperform tea sales in terms of growth by 2016.
KSA is also considered to be one of the largest markets for chocolates in the Middle East with annual sales reaching more than SR 500 million.
Some interesting facts and figures:
– between 2011 and 2016, coffee sales are forecast to post value growth of 77.7% in local value
terms.
– premiumisation will be an important growth driver as consumers switch over to packaged coffee drinks.
– ongoing on-trade strength, underlined by the rising prominence of Western-style coffee shops, will continue to positively affect wider coffee sales as the industry becomes more segmented and as disposable incomes rise over the long term.
In the light of the aforementioned, Heights Agency, an Award winning MENA events management company is organizing the first trade show in KSA regarding Coffee & Chocolate which aims to provide its exhibitors the required exposure in order to generate the qualified leads and develop long-term business relationships as well as find the perfect platform for expanding business in KSA and the Middle East.
