LOUISVILLE, Colo., USA – STōK Cold Brew Coffee is introducing the first ready-to-drink decaffeinated cold brew made available in grocery stores nationwide. With STōK Decaf Cold Brew, your cold brew schedule can revolve around your cravings, not the clock. As an afternoon delight? Yep. A night cap? Duh.
With 30.2% of Gen Z already hopping on the decaf wave¹ and with millennials also seeking coffee innovations that align with health-conscious values², STōK Decaf offers a bold and smooth experience for people who love coffee, but don’t always want caffeine.
As a leader in multi-serve Ready to Drink Coffee and expert in cold brew, STōK delivers the same bold and smooth flavor that fans know and love – but in a decaf brew.
STōK Decaf Cold Brew is available in the brand’s top two performing roasts, Unsweet and Not Too Sweet, and with a freshly designed, white label to differentiate from the original items.
The two new decaf offerings join the brand’s core lineup of flavors, all brewed low and slow because STōK knows great things (like cold brew) take time.
“I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it’s past your caffeine curfew? Well, worry no more,” said Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America.
“I’m here to give you the green light to toss ‘responsibility’ and ‘adulting’ out the window – because thanks to our new SToK Decaf Cold Brew, you don’t need permission to enjoy cold brew any time of day. And did I mention it tastes amazing and just like our core Unsweet and Not Too Sweet products? You’re welcome.”
