MADEIRA, Portugal – Scotsman Ice announces its sponsorship of the prestigious 2024 World Cocktail Championships (WCC), hosted by the International Bartenders Association (IBA) in Madeira from October 30 to November 3. The event will bring together the best mixologists from around the globe, setting the stage for four days of competition, collaboration, and creativity in mixology.
The sponsorship underscores Scotsman Ice’s commitment to supporting the global cocktail and hospitality community with premium ice solutions that elevate the quality of every drink.
Elevating mixology with premium ice
As the official ice provider, Scotsman Ice will supply the acclaimed Gourmet 20g ice and exclusive Nugget ice, two of the industry’s top choices for quality and functionality. Known for its large, clear, and slow-melting qualities, the Gourmet 20g ice cube is ideal for high-end cocktails, helping preserve the original flavors of each ingredient while maintaining the visual appeal and integrity of the drink.
The cube’s density and purity make it a go-to for bartenders who seek to enhance the customer experience by ensuring the highest standards in ice quality.
The nugget ice, with its unique chewable texture, has gained popularity for its versatility in various cocktails and refreshing beverages. Ideal for drinks that call for a lighter texture, nugget ice brings a sensory element that enhances the enjoyment of each sip. By using both types of ice in this year’s WCC, we aim to showcase the versatility and quality that Scotsman Ice brings to the table.
Why Scotsman Ice supports the IBA WCC?
“At Scotsman Ice”, says Simone Buratti, Scotsman’s Marketing Manager, “we understand that ice is more than just a functional element of a drink—it’s an essential ingredient that can significantly impact taste, presentation, and the entire drinking experience. Sponsoring the WCC allows us to partner with the IBA in supporting the global bartending community, from seasoned professionals to emerging talents. The event is a unique opportunity for Scotsman Ice to connect with industry leaders, share insights on the role of ice in crafting exceptional drinks, and demonstrate our commitment to quality and innovation”.
