MILAN – Segafredo becomes the Official Coffee and Partner of the Club and is going to offer a wide range of products at AC Milan’s venues and hospitality areas. AC Milan and Segafredo Zanetti, two global brands, team up to bring the italian excellence and passion all over the world from 2021. The Rossoneri Club and the multinational group based in Italy signed a partnership agreement which sees Segafredo become the Club’s new Official Coffee and Partner.
The partnership enables activations across the Senior men’s and women’s teams. Segafredo Zanetti is the perfect partner for AC Milan thanks to its active role in the world of sports it has always professed, the strong willingness to foster organisations constantly on the raise as well as the long-standing commitment towards basketball and cycling both for men and women, besides the great interest in AC Milan Women’s First Team.
Ivan Gazidis, CEO AC Milan said: “Segafredo Zanetti is one of the most loved and popular Italian brands in the world. We share tradition, passion and excellence that, together with a constant focus to development and innovation are values fully embraced also by our fans. I’m delighted that Segafredo Zanetti is joining us for the next three years.”
Segafredo Zanetti is Massimo Zanetti Beverage Group’s global brand is among the largest coffee producers in the world, with over 43 million cups of coffee produced every day, and is present in over 100 countries throughout all continents. “Since I was a child I’ve always been passionate about sports – said the Chairman Massimo Zanetti – This passion has fueled my whole life thanks to the positive and social values embodied by sports, and that’s why we have been long-standing sponsors of many disciplines. Football holds a special place in my heart, just like AC Milan holds a special place in the hearts of millions of fans around the world. For me, this partnership with AC Milan feels like a homecoming and I hope we may contribute to revive those achievements we already celebrated together in the past.”
Casper Stylsvig, Chief Revenue Officer AC Milan, added: “We are delighted to welcome Segafredo Zanetti to our family of partner brands at AC Milan. This strategic partnership will look to deliver on the Club’s business objectives leveraging both the power of AC Milan and Segafredo Zanetti’s brands at a national and international level through many innovative activities involving millions of Rossoneri fans all over the world.”
